A tese trata de tipos distintos do conceito chamado de marcas compartilhadas, sendo: Indicações Geográficas (IGs), Marca Coletiva e Marca Setorial. Neste sentido, o objetivo geral da tese foi o de investigar se a construção do recurso marcas compartilhadas leva à obtenção de Vantagem Competitiva Sustentável (VCS) na perspectiva Resource-based view (RBV) no setor vitivinicultor brasileiro. A pesquisa foi exploratória com abordagem qualitativa. Realizou-se pesquisa bibliográfica, documental, observação direta e entrevistas em profundidade. Os dados primários foram coletados por meio de entrevistas no mês de maio/2015 junto aos órgãos governamentais como MAPA, INPI, SEBRAE e IBRAVIN. As entrevistas com as associações ocorreram com a APROVALE, ASPROVINHO, APROMONTES, APROBELO, AFAVIN, CPEG e AVIGA. Com os proprietários e/ou gestores das vinícolas foram realizadas dezoito entrevistas em seis municípios da região da Serra Gaúcha. Os dados foram analisados utilizando-se a técnica da análise de conteúdo. Foram delineadas três proposições: P1 - o grau de desenvolvimento das marcas compartilhadas varia em cada associação; P2 - o uso de marcas compartilhadas proporciona a construção do recurso interno como fonte de VCS e P3 - as marcas compartilhadas proporcionam a obtenção de VCS, de acordo com o VRIA- Valoroso, Raro, Imperfeitamente imitável/substituível e Associação -. Estas proposições foram confirmadas, seguindo o conceito de construção do recurso interno (building) e o modelo VRIO - Valoroso, Raro, Imperfeitamente imitável/substituível e Organização - adaptado para VRIA neste estudo. A primeira proposição mostrou que existe uma associação pioneira e mais antiga, a qual possui maior experiência em termos de gestão. As outras associações surgiram depois e estão em processo de desenvolvimento. Na segunda proposição, constatou-se que as Marcas Compartilhadas são recursos que podem ser construídos internamente. E, na terceira proposição, confirmou-se que as Marcas Compartilhadas preenchem as quatro condições do VRIA. As contribuições teóricas foram a interação entre Marcas Compartilhadas e VCS; o entendimento dos conceitos de cada tipo de Marca Compartilhada e o desenvolvimento do modelo VRIA com o A de Associação, de modo que o pensamento de análise para uma empresa passa a ser feito para a coletividade, pois a existência de uma Marca Compartilhada implica na criação de uma associação que se torna detentora da marca.Assim, com os resultados alcançados, pode-se concluir que as Marcas Compartilhadas são recursos que podem ser construídos internamente dentro do modelo VRIA, sendo fonte de obtenção de VCS na perspectiva RBV. / The thesis deals with different types concept called shared brands, as follows: Geographical Indications (GI\'s), Collective Brand and Brand Sector. Therefore, the general aim of the thesis was to investigate the construction of resource shared brandes leads to achieving Sustainable Competitive Advantage (SCA) in Resource-based view perspective (RBV) in the Brazilian winery sector. The research was exploratory with a qualitative approach. It conducted a bibliographic research, documentary, direct observation and in-depth interviews. Primary data was collected through interviews in May/2015 with government agencies such as MAPA, INPI , SEBRAE and IBRAVIN. Interviews with associations occurred with APROVALE, ASPROVINHO, APROMONTES, APROBELO, AFAVIN, CPEG and AVIGA. With the owners and/or managers of the wineries were held eighteen interviews in six cities of the Serra Gaucha region. Data were analyzed using the technique of content analysis. Three propositions were outlined: P1 - the degree of development of shared brands varies in each association; P2 - the use of shared brands provides the construction of the internal resource as source SCA and P3 - shared brands help obtain SCA according to VRIA- Value, Rareness, Imitability,Association -. These propositions were confirmed, following the concept of building the internal resource (building) and VRIO model - Value, Rareness, Imitability and Organization - adapted to VRIA in this study. The first proposition has shown that there is a pioneer and oldest association, which has more experience in terms of management. Other associations emerged later and are in the development process. In the second proposition, it was found that the shared brands are resources that can be built internally. In the third proposition, it was confirmed that the shared brand fulfill the four VRIA conditions. The theoretical contributions were the interaction between shared brands and SCA; understanding the concepts of each type of hhared brand and the development of VRIA model with the Association, so that the thought of analysis for a company is to be done for the collective, since the existence of a shared brand implies creation an association that becomes owner of marca.Thus, with the results achieved, it can be concluded that the shared brands are resources that can be built internally within the VRIA model, a source of obtaining the SCA RBV perspective.

A próxima geração da Internet aponta para um cenário onde trilhões de pessoas e objetos estarão interconectados e acessíveis a qualquer momento e em qualquer lugar. Um dos pilares desta nova geração é o paradigma conhecido como Internet das Coisas, que tem atraído pesquisas em diferentes domínios, entre eles, saúde, indústria, logística, cidades inteligentes, casas inteligentes e agronegócio. No contexto do agronegócio, a Internet das Coisas tem avançado em aplicações de rastreabilidade das cadeias de suprimentos com produtos de alto valor agregado, por exemplo, a cadeia do vinho. Entretanto, o desenvolvimento de aplicações para rastreabilidade dessa cadeia não está suportado por uma arquitetura baseada em Internet das Coisas. Além disso, os sistemas de rastreabilidade das cadeias de suprimentos atuais não contemplam amplamente o paradigma da Internet das Coisas em sua premissa de interconexão entre os agentes da cadeia. Dessa forma, esta tese propõe uma arquitetura em camadas baseada no paradigma de Internet das Coisas para rastreabilidade da cadeia de suprimentos do vinho. Para isso foi realizado o levantamento de requisitos, a identificação dos interessados no sistema (stakeholders) suas preocupações, identificação dos atributos de qualidade e a relevância de cada um deles. De posse de uma arquitetura candidata foi implementado um sistema em um caso real para refinamento dos componentes da arquitetura. A avaliação da arquitetura proposta em diferentes parâmetros mostra sua adequação tanto ao paradigma de Internet das Coisas quanto às necessidades dos stakeholders da cadeia de suprimentos do vinho. Dessa forma é possível afirmar que os sistemas implementados a partir da arquitetura proposta tendem a ser escaláveis, seguros, adaptativos, disponíveis e que suportam a interconexão entre os agentes da cadeia de suprimentos, desde a produção do vinho até o seu descarte. / The next-generation Internet points to a scenario where trillions of objects and people are interconnected and accessible anytime and anywhere. One of the pillars of this new generation is the paradigm known as Internet of Things. This paradigm has attracted research in different domains, including, health, industry, logistics, smart cities, smart homes and agribusiness. In the context of agribusiness, the Internet of Things has advanced in applications of traceability of supply chains with products of high added value, for example, the wine chain. However, the development of applications for traceability in the wine supply chain is not supported by an architecture Internet of Things-based. In addition, current supply chain traceability systems do not broadly address the Internet of Things paradigm in its premise of interconnection among chain agents. Thus, this thesis proposes a layered architecture based on the Internet of Things paradigm for traceability of the wine supply chain. To do this, requirements were surveyed, the identification of the stakeholders in the system their concerns, identification of quality attributes and the relevance of each one of them. A candidate system was implemented in a real case for the refinement of architectural components. The evaluation of the architecture proposed in different parameters shows its adequacy both to the Internet paradigm of Things and to the needs of the stakeholders of the wine supply chain. In this way it is possible to affirm that the systems implemented from the proposed architecture are scalable, secure, adaptive, available and that support the interconnection between the agents of the supply chain, from its wine production to its disposal.

Deciphering grape genomics and the yeast fermentation process is giving Hennie van Vuuren and Steven Lund clues on how to help wineries improve wine quality.

The diploma thesis deals with the design of the new building of the winery with the possibility of accommodation near of Klentnice. The building consists of four parts. The first is the production where grapes are degraded, fermented, pressed, stored, bottled, labeled and subsequently exported. The second is the administrative part where are three offices. The third is a tasting section overlooking the vineyards. The last one is the accommodation with a capacity of 7 rooms. The building is basement and has two floors.

The aim of the Master thesis is to design a new building of winery in Drnholec in Výsluní street located on plot No. 1643/81. It is a sloping plot with total area 18 158 m2. The building has two above-ground floors and a basement. In the basement there is a vertical load-bearing structure consists of cast-in-place reinforced conrete and in the above-ground floor there are sand-lime blocks. A horizontal load-bearing structure are design from prestressed panel Spiroll. There is designed a green warm flat roof. This complex of winery is divided into four independently functional operation: wine production, administrative part, accommodation and tasting room with retail. In the basement there is situated wine production with technical facilities. In the ground floor there is a separate area with tasting room and its support area, further there is a part of wine production, retail, office and staff facilities. In the first floor there is accommodation. The design of the building emphasizes the architectural character and the building also meets the energy requirements in full. The shape solution is designed so that the object fits into the vineyard environment.

The topic of the diploma thesis is the design of a representative building of the Nikolsburg winery, which decided to get rid of the role of mediator of the grapes supply for another winery to produce its own wine. This building is to house a four-star hotel for thirty people, a tasting room with a view of the barrique barrels, a restaurant for forty people and a small wellness area. This newly designed building is located in the outskirts of Mikulov between the nature reserves Turold and Růžový vrch. The basic concept was created depending on the slope of the terrain and the orientation to the cardinal directions. I also tried my best to take advantage of attractive views and limit the view of the technical zone, which is located southwest of the plot. The façade made of ceramic fittings from the Flexbrick company helps me with this intention. An important expressive element of the building is the division of the last floor with hotel rooms, which are oriented to the surrounding landmarks - Mikulov with the Holy Hill and Růžový vrch.

The thesis deals with the creation of a real business plan, namely the establishment of a small Moravian winery. In order to prepare a business plan, a strategic analysis of the current situation was carried out, both in the area of opportunities and threats, as well as an analysis of the market and its surroundings. Subsequently, the prepared business plan is processed into a formal form, where the emphasis is on organizational, marketing, and especially financial plan. Last but not least, the thesis identifies possible risks for business in the wine sector.

This Master‘s thesis aims to provide an assessment of the information system of the company Vinařství Soška s.r.o. and a proposal for its improvement. The work is divided into three main parts. The first part deals with the theoretical basis of the work, followed by an analysis of company itself, its environment and information systems. The last part provides proposals for improvements of the company's information systems and with the specific solution together with economic evaluation.

The main aim of the master project is to design a winery building in Velké Bílovice. The building has 2 floors with flat intensive green roof. The ground floor has two parts: First for the guests and second for staff only. The first part includes a large room for a wine degustation, separate smaller room for a private degustation and toilets. The second part includes staff rooms and offices. Both parts are connected by a reception. There are stairs to the underground floor behind the offices. The underground floor includes wine production facilities and a room for occasional wine degustation. The building is designed with loadbearing walls and slabs made of reinforced concrete. Partition walls are made of ceramic blocks. The building envelope is covered with ETICS and timber cladding. All the windows have hidden frames and triple glazing. Next to the building there is a parking lot for 18 cars (14 guests, 4 staff). There is an outdoor seating for guests with a view of the vineyard in front of the winery. The project was developed with following software: AutoCAD, Teplo 2017 EDU, DEKSOFT, SketchUp and Lumion.

The aim of this diploma thesis is to elaborate the project documentation of a new-built winery, in the cadastre area of Šakvice. The building has a basement and one above-ground floor. The building has a combined structural system. On the first floor is a wine-tasting room, a conference hall, a wine shop, a showroom, and an office. The wine production and technical facilities are situated in the basement. The building is based on cast-in-place plain concrete foundation strips. Vertical loadbearing structures on the first floor are design from ceramic blocks and the vertical loadbearing structures on the basement are design from cast-in-place reinforced concrete. Horizontal loadbearing structures are designed from cast-in-place reinforced concrete. The flat roof consists of a flat roof with extensive greenery. There are twenty parking spaces on the site. The designs were developed in the AutoCAD software. All structures comply with the valid standards and regulations.