Moravian wine center Brno, headquarters of the Wine Institute, represents Moravian viticulture. The building over the historical cellars offers educational and cultural opportunities for professionals and for the general public too. A restaurant, accommodation and wellness facilities complements this function. The building with clean, geometric shapes is also a gateway to a green belt linking street Hlinky with square VAňkovo náměstí.

The objective of the thesis is newly built winery in the wine cellars alley situated inVlkoš u Kyjova in the South Moravia Region. Capacity for wine production is around 180,000 litres. In the building are the tasting rooms and pension with the capacity of 30 people. The building has three floors and a partial basement. The winery is located on sloping land. The building is designed as a brick construction, where underground vertical structures are made of blocks permanent formwork Best and part above ground is made of ceramics blocks Porotherm. The horizontal structures are made of prestressed ceiling panels Spiroll above the production area and the rest is made of ceramics system Porotherm. The gable roof, the walkable and warm flat roof are used in the project. The main goal of diploma thesis is to draft a develop project documentation for building construction.

The aim of this diploma's thesis is to develop design documents for a building construction of a winery guesthouse in a cadastral territory of a village Milotice u Kyjova. The house is situated in the existing built-up area intended for winery cellars near of the village. Plots, where building is situated are sloping and object is embedded into the terrain. The proposition and the design of the building respect a commune plan of village Milotice. The project designs the new basement building of the winery guesthouse with 2 above ground floors, where are situated hotel rooms with a total capacity of 63 guests and accommodation facilities. In the basement is situated restaurant with facilities, social space, wellness with a whirlpool, massages, sauna and solarium. A structural system of the building is designed like a wall and brick structural system from concrete brickwork in the basement and the lime sand brickworks in the above ground floors. A roof is designed partly as a saddle roof with slope 22° and 24,3° and partly as a green roof with a roof terrace.

The diploma thesis deals with project of a new building of winery production. Winery has one floor and a basement. We can split the winery into three parts. First part – production. This whole part is dedicaded to the production of wine. It consists of spaces where grapes are degraded, fermented, pressed, stored, bottled, labeled and subsequently exported. Production has a volume of 300 000 l of wine. Second part is for administration. There are two offices and a confrence room. Third part is for public using and it is composed of the tasting room with view at the wineyard and of the retail hall. The structural system is prefabricated skeleton of reinforced concrete. The roof is constructed as a flat green roof.

This thesis deals with designing a wine hotel for Nikolsburg winery in Mikulov. The goal was to design a hotel which incorporates storage and processing of wine, while complimenting the surrounding vineyard landscape. The site is situated between nature reserves Turold nad Růžový vrch. The main focus of the design was to allow for the best possible view of surrounding vineyards, Mikulov Chateau, Basilica in Svatý kopeček and Turold nature reserve. The work centers around 4-star hotel able to accommodate 30 people, which includes a restaurant, small wellness for hotel guests and suitable technical facilities. Additionaly, the building is equipped for clean wine production (fermentation, pressing, aging, bottling, labelling, storage and expedition) and features a degustation room. Basic concept of the hotel was derived from the slope of the terrain, viewing axes and geographic orientation. There is a number of terraces symbolizing moravian hills covered by vineyards, which offer guests unobscured view of the surrounding landscape (and investors vineyards). The whole operation of the hotel has to do with winemaking as is seen in the building design. Vertical features of the facade represent rows and vertical poles in vineyards.

The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.

This master’s thesis deals with the selection and implementation of an information system for the Pavlovín winery s.r.o. In this thesis is firstly introduces the theoretical foundation necessary for the understanding of this topic and subsequently is analysed the current state of the company with an emphasis on the information system and production processes related to process procedures in the field of cellar management. The penultimate part of the thesis is connected with the evaluation of the information system variant and the subsequent selection of the optimal variant, its implementation is described in the last chapter using the technique of project management.

The goal of the thesis and its theme “ Winery Object“ is to create the contract documents for realization of the building. Winery is drafted for processing the grapes. It is situated into steep land, in uptown of Pavlov. The building is designed as a detached object with three floors. The first floor is partially sunk into the ground. The building consists of two objects on the first floor and is connected into one joint area, where is space for aging the wine, bottling, storage area and shipping. The first part of the object includes administrative area, area for employees, grape press plant and cellarage. In the second object there is designed the room for degustation and in the loft area the room for drying the straw wine. Supporting brickwork is slated of cement bricks of sacrificial formwork, insulated and there is aired facade. Ceiling construction is made of cellular Spiroll panels. The entire object is roofed with queen post truss with burnt roof covering.

The diploma thesis deals with the design of a winery with accommodation facilities. The whole area consists of the main building, a building for storage of garden equipment and wooden cabins for lodging during summer time. The diploma thesis is mostly focused on the design of the main building with the winemaking facilities, five rooms on the second floor and technical background. All buildings in the area are appropriately placed considering the cardinal points and they are logically connected with each other by means of roads. The main building is fully provided with cellars where the largest part of the production and the sampling and presentation rooms are found. The shape of the floor plan displays a shape of the letter “u” with two above-ground floors. The whole second above-ground floor is created as a relaxation zone for the guests. Each room has its private balcony with a nice view of the neighbouring vineyards. The roofing is implemented by the flat roof with extensive vegetation and wooden roof trusses, fitting into the surrounding landscape.

[ES] El mercado y las transacciones comerciales se desarrollan en la actualidad en un entorno cada vez más dinámico y cambiante, que obliga a las empresas a adaptarse a expectativas cada vez más específicas y exigentes por parte de los clientes, y a una competencia feroz por mantener y ampliar la ventaja competitiva para poder subsistir. La fidelización de los clientes, y el establecimiento de relaciones comerciales duraderas con ellos a largo plazo es una de las formas más eficientes a través de las cuales las empresas pueden conseguir estos objetivos. Para ello es fundamental tener la mejor información posible sobre los clientes, así como establecer estrategias coherentes para la gestión de las relaciones con ellos. Poner al cliente como foco y centro de toda la cadena de valor de las empresas asegura que, desde la toma de requerimientos para satisfacer las necesidades de los clientes, hasta la provisión de bienes y servicios que satisfagan dichas necesidades, pasando por todas las etapas de su proceso productivo, están diseñadas y orientadas a conseguir la máxima satisfacción del cliente y con ello su fidelidad y una relación comercial duradera y beneficiosa. Las Tecnologías de Información y Comunicación (TIC) son clave para cualquier estrategia dirigida a la consecución de estos objetivos, tanto por su potencia en el manejo de la información valiosa de gestión empresarial, como por el cambio cultural que introducen en las empresas que adoptan estos sistemas en su camino hacia la transformación digital. En las últimas dos décadas ha crecido especialmente el interés por una de estas tecnologías, en concreto los sistemas Customer Relationship Management (CRM), cuyo ámbito de trabajo es la gestión de las relaciones con los clientes. CRM nace en los años 70 con el objetivo de automatizar la fuerza de ventas de las empresas, es decir, sistematizar e informatizar los procesos comerciales en tres áreas: ventas, marketing, y servicios. El objetivo primero de CRM era que toda acción emprendida por cualquiera de los agentes de la empresa, en cualquiera de estas tres áreas de gestión de relaciones con los clientes, estuviera registrada y accesible para el resto de los agentes clave de la empresa. Con CRM se conseguía unificar y tener de forma coherente y consistente toda la información de gestión de relaciones con los clientes. El dinamismo y competitividad de los mercados, alentado por la globalización y el acceso a información y mercados diversos y dispersos, ha movido a las empresas a buscar estrategias de gestión que hagan sostenibles en el tiempo sus ventajas competitivas. CRM se ha mostrado como una de estas herramientas más valiosas, aportando expectativas no solo de beneficios de explotación actual por su gestión de la información relacionada con la gestión del conocimiento sobre los clientes, sino también de beneficios a futuro por su directo impacto en los procesos de innovación. Una vez definidos cuales son los beneficios esperados por parte de las empresas que deciden implementar sistemas CRM, se plantea la cuestión de saber en qué condiciones estos beneficios se suelen dar en la realidad. El presente trabajo de investigación ha pretendido comprobar cuáles son las condiciones que pueden hacer que el uso CRM por parte de las empresas venga acompañado consecuentemente de mejoras en los resultados empresariales, de modo que las conclusiones ayuden a las empresas a tomar sus decisiones sobre su adopción de dichos sistemas CRM. La conclusión general del estudio es la confirmación de que una buena cultura de gestión de la relación con los clientes ("customer relationship management") es clave para tener un buen resultado empresarial, ya que está en línea con las teorías modernas del marketing relacional que se enfocan en la gestión centrada en el cliente. A esta relevancia de la cultura de gestión centrada en el cliente, se agrega que el uso de tecnologías CRM puede y de / [CA] El mercat i les transaccions comercials es desenvolupen en l'actualitat en un entorn cada vegada més dinàmic i canviant, que obliga les empreses a adaptar-se a expectatives cada vegada més específiques i exigents per part dels clients, i a una competència feroç per mantindre i ampliar l'avantatge competitiu per a poder subsistir. La fidelització dels clients, i l'establiment de relacions comercials duradores amb ells a llarg termini és una de les formes més eficients a través de les quals les empreses poden aconseguir aquests objectius. Per a això és fonamental tindre la millor informació possible sobre els clients, així com establir estratègies coherents per a la gestió de les relacions amb ells. Posar al client com a focus i centre de tota la cadena de valor de les empreses assegura que, des de la presa de requeriments per a satisfer les necessitats dels clients, fins a la provisió de béns i serveis que satisfan aquestes necessitats, passant per totes les etapes del seu procés productiu, estan dissenyades i orientades a aconseguir la màxima satisfacció del client i amb això la seua fidelitat i una relació comercial duradora i beneficiosa. Les Tecnologies d'Informació i Comunicació (TIC) són clau per a qualsevol estratègia dirigida a la consecució d'aquests objectius, tant per la seua potència en el maneig de la informació valuosa de gestió empresarial, com pel canvi cultural que introdueixen en les empreses que adopten aquests sistemes en el seu camí cap a la transformació digital. En les últimes dues dècades ha crescut especialment l'interés per una d'aquestes tecnologies, en concret els sistemes Customer Relationship Management (CRM), l'àmbit de treball del qual és la gestió de les relacions amb els clients. CRM naix en els anys 70 amb l'objectiu d'automatitzar la força de vendes de les empreses, és a dir, sistematitzar i informatitzar els processos comercials en tres àrees: vendes, màrqueting, i serveis. L'objectiu primer de CRM era que tota acció empresa per qualsevol dels agents de l'empresa, en qualsevol d'aquestes tres àrees de gestió de relacions amb els clients, estiguera registrada i accessible per a la resta d'agents clau de l'empresa. Amb CRM s'aconseguia unificar i tindre de manera coherent i consistent tota la informació de gestió de relacions amb els clients. El dinamisme i competitivitat dels mercats, encoratjat per la globalització i l'accés a informació i mercats diversos i dispersos, ha mogut a les empreses a buscar estratègies de gestió que facen sostenibles en el temps els seus avantatges competitius. CRM s'ha mostrat com una d'aquestes eines més valuoses, aportant expectatives no sols de beneficis d'explotació actual per la seua gestió de la informació relacionada amb la gestió del coneixement sobre els clients, sinó també de beneficis a futur pel seu directe impacte en els processos d'innovació. Una vegada definits quals són els beneficis esperats per part de les empreses que decideixen implementar sistemes CRM, es planteja la qüestió de saber sota quines condicions aquests beneficis se solen donar en la realitat. El present treball de recerca ha pretés comprovar quines són les condicions que poden fer que l'ús CRM per part de les empreses vinga acompanyat conseqüentment de millores en els resultats empresarials, de manera que les conclusions ajuden les empreses a prendre les seues decisions sobre la seua adopció d'aquests sistemes CRM. La conclusió general de l'estudi és la confirmació que una bona cultura de gestió de la relació amb els clients ("customer relationship management") és clau per a tindre un bon resultat empresarial, ja que està en línia amb les teories modernes del màrqueting relacional que s'enfoquen en la gestió centrada en el client. A aquesta rellevància de la cultura de gestió centrada en el client, s'agrega que l'ús de tecnologies CRM pot i deu ajudar a millorar l'acompliment de l'empresa. / [EN] The market and commercial transactions are currently developing in an increasingly dynamic and changing environment, which forces companies to adapt to increasingly specific and demanding expectations from customers, and to a fierce competition to maintain and expand the competitive advantage in order to survive. The loyalty of customers, and the establishment of lasting business relationships with them in the long term is one of the most efficient ways through which companies can achieve these objectives. For this purpose, it is essential to have the best possible information about customers, as well as to establish coherent strategies for managing relationships with them. Putting the client as the focus and center of the entire value chain of companies ensures that, from the study of requirements to satisfy the needs of clients, to the provision of goods and services that satisfy said needs, passing through all stages of its production process, are designed and oriented to achieve maximum customer satisfaction and with it their loyalty and a lasting and beneficial business relationship. Information and Communication Technologies (ICT) are key to any strategy aimed at achieving these objectives, both because of their power in handling valuable business management information, and because of the cultural change they introduce in companies that adopt these systems on their way to digital transformation. In the last two decades, interest in one of these technologies has grown especially, specifically the Customer Relationship Management (CRM) systems, whose scope of work is the management of customer relationships. CRM was born in the 70s with the aim of automating the sales force of companies, that is, to systematize and computerize business processes in three areas: sales, marketing, and services. The first objective of CRM was that any action taken by any of the company's agents, in any of these three areas of customer relationship management, be registered and accessible to the rest of the company's key agents. With CRM it was possible to unify and have in a coherent and consistent way all the information on customer relationship management. The dynamism and competitiveness of the markets, encouraged by globalization and access to information and diverse and dispersed markets, has prompted companies to seek management strategies that make their competitive advantages sustainable over time. CRM has proven to be one of these most valuable tools, providing expectations not only of current operating benefits due to its management of information related to customer knowledge management, but also future benefits due to its direct impact on processes of innovation. Once the expected benefits of companies that decide to implement CRM systems have been defined, the question arises of knowing under what conditions these benefits usually occur in reality. The present research work has tried to verify which are the conditions that can make the use of CRM by companies consequently accompanied by improvements in business results, so that the conclusions help companies make their decisions about their adoption of such CRM systems. The general conclusion of the study is the confirmation that a good culture of customer relationship management ("customer relationship management") is key to having a good business result, as it is in line with modern theories of relationship marketing that they focus on customer-centric management. To this relevance of the customer-centric management culture, it is added that the use of CRM technologies can and should help improve company performance. An adequate innovation strategy appears as the ideal complement to the strategies for the use of culture and CRM technologies in order to improve business results. / Guerola Navarro, V. (2021). Impacto del grado de implementación del Customer Relationship Management (CRM) y la Estrategia de Innovación en los resultados empresariales. Aplicación al sector vitivinícola español [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/166614 / TESIS