The increasing competitiveness seen in various activities of the primary sector requires organizations and producers associations’ capacity of planning, elaboration and execution of strategies capable to promote the reach of the goal and objective organizational. From the understanding that this competitive scenario raises the Geographical Indication as a strategy of differentiation, this study sought to map the potential conditions of management and planning of fruit production in Marrecas Settlement in accordance with the request of Geographical Indication for the Grape. The field research was realized in a grape plantation area of variety Benitaka, to analyze the physical and chemical characteristics of the soil, as well as data collection of meteorological parameters that can affect the quality of grapes, such as temperature and relative humidity of air, rainfall and the total insolation, identified from the visit to the Conventional Meteorologic Station in São João do Piauí and supplemented by information on the website of the National Institute of Meteorology. From the point of view of management, visits were made to Marrecas Settlement to meet their organizational structures and identify the role of associations in the management and marketing of production, seeking to realize the managerial capability of future Geographical Indication for grape production. The information obtained showed that the interaction between the edaphoclimatic factors of São João do Piauí and the availability of hydrous resources for irrigation provide excellent conditions for production of different grapes, presenting certification potential for Geographical Indication, either Indication of Origin or Denomination of Origin. Furthermore, it was found that the associativism represents a strategy of effective cooperation to improve the concurrence conditions of the settlers producers, such as the Association of Producers with irrigation of the Marrecas Settlement, which develops several activities within viticulture, as elaboration of the annual planning of production, marketing and management of financial resources. The capacity planning, organization and leadership of the Association of Producers with irrigation of the Marrecas Settlement, coupled with a lean and efficient organizational structure, indicate the predisposition of association to manage the possible Geographical Indication of grape production. / A crescente competitividade observada em diversas atividades do setor primário exige das organizações e associações de produtores capacidade de planejamento, elaboração e execução de estratégias capazes de promover o alcance dos objetivos e metas organizacionais. A partir do entendimento que esse cenário competitivo eleva a Indicação Geográfica como uma estratégia de diferenciação, esse trabalho buscou mapear as condições potenciais de gestão e planejamento da produção frutífera no Assentamento Marrecas mediante solicitação de Indicação Geográfica para a Uva. A pesquisa de campo foi realizada em uma área de plantio de uva da variedade Benitaka para analisar as características físico-químicas do solo, além da coleta de dados dos parâmetros meteorológicos que podem interferir na qualidade das uvas, tais como temperatura e umidade relativa do ar, precipitação pluviométrica e insolação total, identificados a partir da visita à estação meteorológica convencional de São João do Piauí e complementada por informações no site do Instituto Nacional de Meteorologia [INMET]. Sob o ponto de vista da gestão, foram realizadas visitas ao Assentamento Marrecas para conhecer suas estruturas organizacionais e identificar o papel das associações na administração e comercialização da produção, buscando perceber a capacidade gerencial de uma futura Indicação Geográfica para a produção de uva. As informações obtidas revelam que a interação entre os fatores edafoclimáticos de São João do Piauí e a disponibilidade de recursos hídricos para irrigação proporcionam excelentes condições para uma produção de uvas diferenciada, apresentando potencial de certificação por Indicação Geográfica, seja Indicação de Procedência ou Denominação de Origem. Além disso, foi verificado que o associativismo representa uma estratégia de cooperação efetiva para melhorar as condições de concorrência dos produtores assentados, a exemplo da Associação do Produtores com Irrigação do Assentamento Marrecas [APIM], que desenvolve diversas atividades no âmbito da viticultura, como elaboração do planejamento anual da produção, comercialização e gestão dos recursos financeiros. A capacidade de planejamento, organização e liderança da APIM, somada a uma estrutura organizacional enxuta e eficiente, sinalizam a predisposição da associação para gerir a possível Indicação Geográfica da produção de uva.

Moravian wine center Brno, headquarters of the Wine Institute, represents Moravian viticulture. The building over the historical cellars offers educational and cultural opportunities for professionals and for the general public too. A restaurant, accommodation and wellness facilities complements this function. The building with clean, geometric shapes is also a gateway to a green belt linking street Hlinky with square VAňkovo náměstí.

The objective of the thesis is newly built winery in the wine cellars alley situated inVlkoš u Kyjova in the South Moravia Region. Capacity for wine production is around 180,000 litres. In the building are the tasting rooms and pension with the capacity of 30 people. The building has three floors and a partial basement. The winery is located on sloping land. The building is designed as a brick construction, where underground vertical structures are made of blocks permanent formwork Best and part above ground is made of ceramics blocks Porotherm. The horizontal structures are made of prestressed ceiling panels Spiroll above the production area and the rest is made of ceramics system Porotherm. The gable roof, the walkable and warm flat roof are used in the project. The main goal of diploma thesis is to draft a develop project documentation for building construction.

The aim of this diploma's thesis is to develop design documents for a building construction of a winery guesthouse in a cadastral territory of a village Milotice u Kyjova. The house is situated in the existing built-up area intended for winery cellars near of the village. Plots, where building is situated are sloping and object is embedded into the terrain. The proposition and the design of the building respect a commune plan of village Milotice. The project designs the new basement building of the winery guesthouse with 2 above ground floors, where are situated hotel rooms with a total capacity of 63 guests and accommodation facilities. In the basement is situated restaurant with facilities, social space, wellness with a whirlpool, massages, sauna and solarium. A structural system of the building is designed like a wall and brick structural system from concrete brickwork in the basement and the lime sand brickworks in the above ground floors. A roof is designed partly as a saddle roof with slope 22° and 24,3° and partly as a green roof with a roof terrace.

The diploma thesis deals with project of a new building of winery production. Winery has one floor and a basement. We can split the winery into three parts. First part – production. This whole part is dedicaded to the production of wine. It consists of spaces where grapes are degraded, fermented, pressed, stored, bottled, labeled and subsequently exported. Production has a volume of 300 000 l of wine. Second part is for administration. There are two offices and a confrence room. Third part is for public using and it is composed of the tasting room with view at the wineyard and of the retail hall. The structural system is prefabricated skeleton of reinforced concrete. The roof is constructed as a flat green roof.

This thesis deals with designing a wine hotel for Nikolsburg winery in Mikulov. The goal was to design a hotel which incorporates storage and processing of wine, while complimenting the surrounding vineyard landscape. The site is situated between nature reserves Turold nad Růžový vrch. The main focus of the design was to allow for the best possible view of surrounding vineyards, Mikulov Chateau, Basilica in Svatý kopeček and Turold nature reserve. The work centers around 4-star hotel able to accommodate 30 people, which includes a restaurant, small wellness for hotel guests and suitable technical facilities. Additionaly, the building is equipped for clean wine production (fermentation, pressing, aging, bottling, labelling, storage and expedition) and features a degustation room. Basic concept of the hotel was derived from the slope of the terrain, viewing axes and geographic orientation. There is a number of terraces symbolizing moravian hills covered by vineyards, which offer guests unobscured view of the surrounding landscape (and investors vineyards). The whole operation of the hotel has to do with winemaking as is seen in the building design. Vertical features of the facade represent rows and vertical poles in vineyards.

The diploma thesis is focused on the creation of a proposal for a suitable business plan for the establishment of a small wine company. Selected strategic analyses are used to develop the proposal to evaluate the current situation. Based on the evaluated analysis, a business plan is compiled, which contains a marketing, operational and financial plan. Appropriate methods are then used to identify the main risks that may jeopardize the implementation of the project. The output of the work is a proposal for a business plan, according to which a small wine company can be established.

This master’s thesis deals with the selection and implementation of an information system for the Pavlovín winery s.r.o. In this thesis is firstly introduces the theoretical foundation necessary for the understanding of this topic and subsequently is analysed the current state of the company with an emphasis on the information system and production processes related to process procedures in the field of cellar management. The penultimate part of the thesis is connected with the evaluation of the information system variant and the subsequent selection of the optimal variant, its implementation is described in the last chapter using the technique of project management.

The goal of the thesis and its theme “ Winery Object“ is to create the contract documents for realization of the building. Winery is drafted for processing the grapes. It is situated into steep land, in uptown of Pavlov. The building is designed as a detached object with three floors. The first floor is partially sunk into the ground. The building consists of two objects on the first floor and is connected into one joint area, where is space for aging the wine, bottling, storage area and shipping. The first part of the object includes administrative area, area for employees, grape press plant and cellarage. In the second object there is designed the room for degustation and in the loft area the room for drying the straw wine. Supporting brickwork is slated of cement bricks of sacrificial formwork, insulated and there is aired facade. Ceiling construction is made of cellular Spiroll panels. The entire object is roofed with queen post truss with burnt roof covering.

The diploma thesis deals with the design of a winery with accommodation facilities. The whole area consists of the main building, a building for storage of garden equipment and wooden cabins for lodging during summer time. The diploma thesis is mostly focused on the design of the main building with the winemaking facilities, five rooms on the second floor and technical background. All buildings in the area are appropriately placed considering the cardinal points and they are logically connected with each other by means of roads. The main building is fully provided with cellars where the largest part of the production and the sampling and presentation rooms are found. The shape of the floor plan displays a shape of the letter “u” with two above-ground floors. The whole second above-ground floor is created as a relaxation zone for the guests. Each room has its private balcony with a nice view of the neighbouring vineyards. The roofing is implemented by the flat roof with extensive vegetation and wooden roof trusses, fitting into the surrounding landscape.