Lau, Ying Chui Janice. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 219-235). / Abstracts in English and Chinese; includes Chinese characters. / Abstract / Acknowledgement / Chapter 1 / Introduction --- p.1 / Background --- p.4 / Defining Female New Immigrants --- p.7 / Literature Review --- p.10 / Methodology --- p.22 / List of Informants --- p.25 / Thesis Structure --- p.27 / Chapter 2 / History of Female Mainland Migrants in Hong Kong --- p.30 / Invisible Female Migrants --- p.31 / Immigration Policy as Identity Marker --- p.35 / Gender Implications in the Immigration Policy --- p.37 / Shifts in Social Policy and Social Capital --- p.41 / Hong Kong Identity: a Gender Perspective --- p.45 / "Class, Popular Culture and Identity Politics" --- p.50 / Conclusion --- p.53 / Chapter 3 / Hongkongness in the Classroom --- p.56 / Learning Hong Kong English --- p.60 / Learning “accentless´ح Cantonese --- p.70 / Learning Proper Behavior --- p.78 / Learning the Hong Kong Spirit --- p.87 / Conclusion --- p.94 / Chapter 4 / Reconstructing Womanhood --- p.96 / Dressing up in Hongkong-Style --- p.100 / Reconstructing a Hongkong-Style Beautiful Face --- p.104 / Learning to be a Wife of Hong Kong Man --- p.109 / Learning to be a Hong Kong Mother --- p.116 / Marital Relationship and Adaptation --- p.119 / Conclusion --- p.137 / Chapter 5 / Empowerment and Disempowerment --- p.140 / Empowerment --- p.141 / Structural Resources --- p.143 / Gain and Loss of Capital --- p.147 / Defining Capital: Social Workers and Class Teachers --- p.152 / Redefining Capital: Mainland Women Migrants´ة Agency --- p.157 / Evaluation of Achievement --- p.163 / Breaking Down of Cultural Boundaries --- p.163 / Discarding Stereotypes --- p.166 / Constructing New Relations --- p.169 / Disempowerment --- p.175 / Conclusion --- p.186 / Chapter 6 / Conclusion --- p.189 / A Uniquely Hong Kong Process --- p.189 / Keeping an Imagined Boundary --- p.195 / Imitating Hongkong-Style Womanhood --- p.199 / Women´ةs Empowerment and Disempowerment --- p.203 / Policy Implications and Recommendations --- p.206 / The Way Ahead --- p.213 / Appendixes --- p.215 / Bibliography --- p.219

published_or_final_version / Social Work / Master / Master of Social Work

published_or_final_version / abstract / toc / Social Work and Social Administration / Doctoral / Doctor of Philosophy

published_or_final_version / Asian Studies / Master / Master of Arts

published_or_final_version / abstract / Social Work and Social Administration / Doctoral / Doctor of Philosophy

published_or_final_version / Asian Studies / Master / Master of Arts

by Wong Yiu Fai, James. / Bibliography: leaves 61-62 / Thesis (M.Ph.)--Chinese University of Hong Kong, 1984

Ho Chi Fun, Edward. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.i / ACKNOWLEDGEMENT --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Title of the project --- p.1 / Literature Review --- p.1 / Effectiveness of Nude Models --- p.2 / Statement of the Problem --- p.6 / Purpose of the Study --- p.6 / Objectives --- p.6 / Justification --- p.7 / Scope of the Study --- p.7 / Hypotheses --- p.8 / Methodology --- p.9 / Types of Data --- p.9 / Primary Data --- p.9 / Sources --- p.9 / Sample Design --- p.9 / Sampling Plan --- p.9 / Advertising Agents --- p.10 / Female Magazine Readers --- p.10 / Large Scale Questionnaire Survey --- p.10 / Procedure --- p.10 / Chapter II. --- INTERVIEW WITH THE WRITERS IN CREATIVE DEPARTMENT OF ADVERTISING AGENTS --- p.13 / Interview with a Senior Writer in DDB --- p.13 / Interview with a Writer in DMB --- p.15 / Chapter III. --- QUANTITATIVE QUESTIONNAIRE SURVEY --- p.17 / Basic Analysis of the Responses from Questionnaires --- p.18 / Some Statistical Results of the Responses on Selected Advertisements --- p.20 / Advertisement 1 : Frederique French Beauty Salon --- p.21 / Advertisement 2 : Claris Paris (Skin Care Product) --- p.23 / Advertisement 3 : Palmer's FadeCream (Skin Care) --- p.24 / Advertisement 4 : Triumph Daily (Undergarment) --- p.25 / Advertisement 5 : Outspan Grapefruit --- p.26 / Advertisement 6 : Ferre Fragrance --- p.27 / The Summary Table of Mean Scores on Different Construct --- p.29 / "The Results on the most Favourite, least Favourite and the most Striking One" --- p.29 / The Difference in Opinion among Students From Different Faculties --- p.30 / The Summary Table for Opinion among Students from Different Departments --- p.32 / Chapter IV. --- T H E RESEARCH IMPLICATIONS AND RECOMMENDATIONS --- p.33 / Implications from the Contrast of Opinion --- p.33 / The Conclusion on Hypotheses --- p.34 / Recommendations for Future Research --- p.36 / Limitations --- p.36 / Recommendations --- p.37 / Chapter V. --- MARKETING IMPLICATIONS --- p.38 / APPENDIX --- p.39 / BIBLIOGRAPHY --- p.86 / QUESTIONNAIRE --- p.88

by Tang Kit-mei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 128-129. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.ix / CHAPTER --- p.1 / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- A REVIEW OF THE HONG KONG BREWERY INDUSTRY --- p.3 / Slackened growth in beer market --- p.3 / Potential in Female Market --- p.7 / Chapter III. --- OBJECTIVES OF THE STUDY --- p.10 / Management Objectives --- p.10 / Research Objectives --- p.11 / Operational Definitions --- p.11 / Chapter IV. --- THEORY OF ATTITUDE ---A LITERATURE REVIEW --- p.13 / Definition of Attitude --- p.13 / Tri-component View of Attitude vs. Attitude as Affect --- p.14 / Fishbein Behavioral Intentions Model --- p.17 / Chapter V. --- EXPLORATORY RESEARCH --- p.20 / Methodology --- p.20 / Results --- p.22 / Chapter VI. --- RESEARCH DESIGN OF QUESTIONNAIRE SURVEY --- p.32 / Questionnaire Development --- p.34 / Sampling Design --- p.37 / Chapter VII. --- RESULTS OF THE QUESTIONNAIRE SURVEY --- p.41 / Accuracy of Research Results --- p.41 / Demographic Characteristics --- p.42 / Beer Consumption Behavior --- p.43 / Attitude Component in Fishbein Behaviorial Intentions Model --- p.45 / Intention to drink beer --- p.46 / Ideal Beer --- p.47 / Intention to Drink Ideal Beer --- p.48 / Subjective Norm in Fishbein Behavioral Intentions Model --- p.49 / Findings in relation to Research Objectives --- p.50 / Summary of Results of Hypothesis Testing --- p.80 / Chapter VIII. --- LIMITATIONS OF THE STUDY --- p.81 / Limitations regarding the Focus Group Discussions --- p.81 / Limitations regarding the Questionnaire Survey --- p.82 / Chapter IX. --- CONCLUDING COMMENTS --- p.84 / Importance of Subjective Norms in Determining Female Beer Consumption Intentions --- p.84 / Change Strategies to Increase Beer Consumption Intentions --- p.85 / Topics for Future Research --- p.102 / APPENDICES --- p.103 / BIBLIOGRAPHY --- p.128

Abstract also in Chinese. / Thesis (M.B.A.) -- Chinese University of Hong Kong. / Bibliography: leaves 42-44.