Thesis (M.Sc.)-University of KwaZulu-Natal, Durban, 2010.

Mini-dissertation submitted in partial fulfilment of the requirements for the degree Master of Technology: Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology 2009 / Sport tourism events have grown in prominence globally. Governments increasingly include these activities into their development and tourism strategies. Notably, there are benefits and costs to hosting sport mega-events. The 2010 FIFA World Cup presents South Africa with tangible and intangible benefits. Communities are one of the most important stakeholders of events. Research investigating residents’ perceptions on impacts of mega-events, especially those residing closest to the event location are limited. This study examined Green Point residents’ perceptions of the 2010 FIFA World Cup and the impacts of the Green Point Stadium. The aim was to investigate the level of awareness, perceptions and attitudes of residents’ living within one kilometre of the Stadium using a spatially based stratified random sampling method. Interviewer completed questionnaires were administered and 344 responses from residents recorded. Findings reveal that residents have high levels of awareness about the event but more could be done to improve communication and the dissemination of information by stakeholders. Although, the stadium location was initially contested, the majority of residents favour the chosen site. Residents’ primary concern about South Africa hosting the event relate to crime, safety and security of visitors. Overall, residents have high expectations’ regarding social and economic impacts. Moreover, residents have positive attitudes towards the country hosting the mega-event and most believe that lasting legacies will be left for the nation. The findings encourage stakeholders to promote active community involvement and participation by using all communication methods available to regularly engage with residents to address and alleviate concerns about perceived negative impacts of the event and future events.

Thesis (MTech (Tourism and Events Management ))--Cape Peninsula University of Technology, 2011 / The importance of conducting resident perception studies into the phenomenon of mega sports events cannot be over-emphasised; as such studies provide a unique platform by means of which to gauge the perceptions and attitudes of host communities with regards to the impacts of mega-events. In the context of South Africa’s hosting of the 2010 FIFA World Cup, and regarding the perceived impacts of the event on host communities, a couple of studies have been undertaken within the Green Point suburb of Cape Town. As a continuum of such studies, the current study is undertaken with the objectives of ascertaining whether any adaptations have occurred three months before kick-off of the event, and to further provide a platform for post-event longitudinal studies. Furthermore, in cases where changes in perceptions were recorded, previous studies carried out within the same study area were reflected upon. The target population in the study involved residents living within a 2- kilometre radius of the Cape Town Stadium situated in Green Point. A total of 400 questionnaires were administered to residents using a spatially based stratified random sampling method. The focus of the study was to examine the perceptions and attitudes of Green Point residents towards the development of the Cape Town Stadium and potential impacts of the 2010 World Cup on their community. Key findings of the study revealed the profile of Green Point residents to be predominantly male, with an average age of 38.2 years.

Dissertation submitted in fulfilment of the requirements for the degree Master of Technology in Tourism and Hospitality Management in the Faculty of Business at the Cape Peninsula University of Technology, 2012 / Sport tourism, mega-events and the impacts thereof, especially in developing countries, have, in the past, tended to have been overlooked academically. This study investigated 2010 Federation of International Football Associations (FIFA) World Cup™ initiatives in the Eden District Municipality (EDM), Western Cape, South Africa, which is situated between the host cities of Cape Town and Port Elizabeth. The research investigated whether or not planning initiatives being conducted by the district and individual towns in the region were integrated or not, with special reference to the accommodation sector. The sector was the focus of the research, as most plans being conducted in the region were centred on the development of team base camps as accommodation satellites for travelling spectators. The research design consisted of self-administered electronic questionnaires, which were sent to a sample of 587 accommodation establishments. From the survey, a response of 251 valid questionnaires were received. In addition to the questionnaires, five key informant interviews were conducted with representatives from towns in the EDM. The findings indicated that, although stakeholders in the EDM were interested in becoming involved in 2010 FIFA World Cup™ planning, and despite the majority being involved in planning initiatives, little information reached the accommodation establishments in the region. As a result of such paucity of information, establishments were embarking on their own planning initiatives, which were not in conjunction with those being conducted by the EDM. The research also showed that awareness levels of plans being conducted by various stakeholders in the region were very low and that accommodation establishments knew very little about the plans concerned. Moreover, there was scant awareness of the roles of various stakeholders and involved parties in the region. The research established that, although a large number of establishments were aware of the services offered by MATCH Event Services Pty, which was appointed by FIFA to administer its Tour Operator Programme on its behalf, not many had registered with the body, due to any one or more of a range of reasons. Key informant interviews conducted as part of the study found that most of the above-mentioned respondents were working on projects in conjunction with other stakeholders, rather than in isolation, and that the level of buy-in from accommodation establishments was not very high. The majority of key informants agreed that there had not been sufficient or significant communication about the event from the EDM or from local municipalities and that the initiatives of which they were aware lacked a strong legacy focus. From the research conducted, recommendations made were that there should be a more consolidated marketing and planning effort for all towns in the EDM concerned with an event of this nature, while the individual needs, offerings and the nature of each of the towns should still be considered. Planning initiatives in a district municipality should involve all levels of stakeholders, and both communication channels, as well as the roles and responsibilities of all parties involved, must be clearly defined. In planning for the hosting of such an event as the FIFA World Cup™, the long-term needs of the area and the legacy of the event should be the main considerations in ensuring community development and sustainability radiating from the event.

M.Com. (Financial Management) / This study was an investigation into the impact of hosting the FIFA World Cup soccer tournament on the stock market of the host country. The investigation looked at whether stock markets react efficiently or show a positive reaction to the hosting of the FIFA World Cup. Hosting the FIFA World Cup was assessed at two event dates: the announcement date where the host country’s winning bid is announced and the when the tournament starts. An event study research methodology was used to investigate the impact of hosting the FIFA World Cup on the stock exchange of the host country, by examining the movement of CARs across the two event windows. It was found that stock markets react differently to the announcement of the tournament and event start dates. The results of this study show that the stock market does not always regard the hosting of the FIFA World Cup as positive news, therefore resulting in either a positive or negative stock market reaction. Markets do however appear to be efficient and incorporated all information in stock prices. The test statistics showed a number of statistically insignificant results; hence the presented results do not support the hypotheses that the FIFA World Cup has a significant impact on the host country stock market during the announcement and hosting stages.

Thesis (MBA) -- Stellenbosch University, 2007. / ENGLISH ABSTRACT: South Africa has been granted a unique opportunity in being nominated as the first African nation to host the FIFA World Cup, and one of the first developing nations to host a global mega sporting event. The successful hosting of this event could provide the country with a global platform to promote the richness, diversity, and vast economic opportunities to the world stage. Economic development and significant global events taking place in South Africa may further contribute to leadership in the continent, and bring increased business and consumer confidence into prominence, as well as increase the leverage of private capital. The South African business and investment environment is in transition from a primary focus on construction, mining, manufacturing in the automotive, timber and steel sectors, to a knowledge economy focusing on sector development of skills training, education , IT and teleccmmunications, and property development. Infrastructure capacity, service delivery and skills shortages and the high rate of structural unemployment impose significant supply-side constraints with regard to the impact on the rate of real GDP growth and how growth is translated into employment opportunities and socio-economic development for the Western Cape and South Africa. Cape Town's position as co-host to selected events in 2009 and 2010 provides the critical window of opportunity to expand infrastructure investment to ensure a truly global destination of choice for investors and tourists. This event offers Cape Town the opportunity to ensure sustainable legacies, especially in terms of transport systems, the creation of a green lung in the midst of the city, improved service delivery and a world class multi purpose facility. All these contribute to the accelerated and shared economic growth of the City of Cape Town and the Province of the Western Cape. / AFRIKAANSE OPSOMMING: Suid-Afrika se nominasie as die eerste land in Afrika om as gasheer vir die FIFA Wereldbeker 2010 op te tree, is 'n unieke geleentheid. Suid-Afrika is ook een van die eerste ontwikkelende lande wat toegewys is om hierdie sport geleentheid aan te bied. Die suksesvolle aanbieding van hierdie geleentheid, kan Suid-Afrika die geleentheid bied om die unieke diversiteite en ryke ekonomiese geleenthede van die land aan die wereld ten toon te stel. Ekonomiese ontwikkeling en hierdie besondere gebeurtenis in Suid-Afrika, mag verder bydra tot die bevordering van leierskap op die kontinent en 'n verhoogde vlak van sake- en verbruikersvertroue wat die verhoging van privaat kapitaalbesteding kan aanmoedig. Die Suid-Afrikaanse sake en investeringsomgewing is in transformasie vanaf 'n primere fokus op konstruksie, myne, en die vervaardigingsbedryf, veral die motor, hout en staal sektore, na 'n kennis gedrewe ekonomie met 'n klemverskuiwing na ontwikkeling binne die sektore, van vaardigheidsopleiding. informasie tegnologie, telekommunikasie en eiendomsontwikkeling. 'n Tekort aan voldoende infrastruktuur-en dienslewering kapasiteit, 'n tekort aan vaardighede, sowel as die hoe koers van strukturele werkloosheid, veroorsaak beperkinge met betrekking tot die impak op die greei van die Bruto Binnelandse Preduk, en hoe hierdie greei snel omgeskakel kan word in werksgeleenthede en sosio-ekonomiese ontwikkeling vir die Wes-Kaap en Suid-Afrika. Kaapstad se gedeelde posisie as gasheer van spesifieke geleenthede in 2009 en 2010, verskaf die geleentheid om deur middel van die uitbreiding van infrastruktuur investering te verseker dat investeerders en toeriste, Kaapslad as 'n volwaardige globale bestemming beskou. Hierdie gebeurtenis bied ook aan Kaapstad die geleentheid om op 'n volhoubare ontwikkelingswyse 'n besondere nalatenskap te verseker, veral met betrekking tot die vervoerstelsel, die skepping van 'n green long in die middestad, verskerpte dienslewering en 'n wereldklas veeldoelige fasiliteit, wat in totaal bydra tot die versnelde en gedeelde ekonomiese greei van die Stad Kaapstad en die Provinsie Wes-Kaap.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2018. / Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in winning rights to host such events; however a new emerging trend has seen developing countries winning the rights ahead of developed ones, for example, South Africa, Brazil and Russia winning the rights to host the FIFA World CupTM. South Africa faced a serious branding challenge leading up to the 2010 FIFA World CupTM. Therefore, one of the primary objectives of hosting this tournament was to change international tourists’ perceptions of South Africa. There has been limited research on the brand legacies of the 2010 FIFA World CupTM, hence this research examined the brand image legacies of the tournament in the long run. It is believed that the football fans who attended the 2016 UEFA European Championship either visited South Africa during the 2010 FIFA World CupTM or watched the tournament on television (TV) at home, therefore they have certain perceptions of South Africa as a sport tourism destination. A quantitative methodology was employed to survey football tourists at fan parks and stadium precincts in five metropolitan cities in France during the 2016 UEFA European Championship, using a spatially based systematic sampling technique. In total 391 football tourist questionnaires were completed. The key findings reveal that prior to the 2010 FIFA World CupTM, football tourists’ perceptions of South Africa as a sport tourism destination were generally positive; however they indicated that they were very concerned about safety and security, as well as segregation issues, prior to the tournament. It can be argued that the tournament had a significant impact on reinforcing the positive perceptions of the destination as well as reducing the negative perceptions of the destination. The findings reveal statistically significant differences in most aspects between tourists’ perceptions prior to, and six years after, the 2010 FIFA World CupTM. Tourists’ perceptions on most aspects changed positively six years after the event, including those that were major concerns prior to the tournament. The findings also show that there has been very little repeat visitation to South Africa since South Africa hosted the 2010 FIFA Word CupTM. However, an overwhelming majority of respondents indicated that they were willing to travel to South Africa should it host another sport mega-event in the near future. The key findings of this study have a wider applicability to sport mega-events legacy research and body of knowledge. These key findings can assist destination marketers in managing the destination image and foster a greater understanding of brand image legacies of past mega-events in order to inform the bidding and hosting of future sport mega-events.

Master of Technology: Public Relations Management in the Faculty of Informatics and Design at the Cape Peninsula University of Technology 2013 / The aim of this study was to explore the benefits and potential of improved inter-organisational collaboration as compared to non-collaboration between the identified stakeholders in this research. This research established the level of current inter-organisational collaboration and satisfaction between the identified Western Cape Province stakeholders and verified whether this collaboration could be seen as contributing to tourism growth in the region. It also determined how improved inter-organisational collaboration and communication can be achieved to ensure tourism marketing effectiveness. In the lead-up to the 2010 FIFA World Cup™, regional stakeholders formed strategic partnerships to ensure a successful soccer event. The researcher sees such a collaborative approach as limited to major events or projects such as the 2011 bid for the Design Capital 2014. Inter-organisational collaboration is not clearly visible in the destination and tourism marketing of the region and this lack of collaboration has been highlighted. For the purpose of this study, the Resource Dependency Theory of Collaboration was utilised to highlight the inter-dependency between the identified regional stakeholders with vested interest in the Western Cape Province and Cape Town's tourism industry. The researcher conducted qualitative research which is situated in an interpretivist paradigm with its emphasis on experience and interpretation. The qualitative research is seen as being suitable for this research as detailed information has to be sourced through interviews. A qualitative exploratory approach, comprising face-to-face interviews with key informants in the industry was undertaken. The key informants engaged were drawn from a range of organisations engaged or who have a vested interest in the tourism industry which is a key economic driver in the Western Cape Province and Cape Town. The outcome of this study firstly was to establish the current levels of inter-organisational collaboration between the identified stakeholders and how this affects tourism growth. A closer look was taken to look at the current overlapping in the marketing initiatives embarked upon by the destination and tourism marketing organisations in the Western Cape Province, namely Wesgro and Cape Town Tourism and how these can be avoided. Secondly, the study explored how higher inter-organisational collaboration can ensure the achievement of effective tourism marketing of the region. As per the research findings, the researcher compiled recommendations on optimising inter-organisational collaboration among key regional stakeholders. These recommendations should contribute towards streamlining resources and redirecting some of the allocated funds from tourism marketing to other socioeconomic activities that can benefit the citizens of the region, such as developing emerging small to medium tourism enterprises and entrepreneurs.

Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2017. / The hosting of 2014 FIFA World CupTM was an ideal opportunity for Brazil to enhance its international image. The aim of this study is to investigate the impact on Brazil and on Rio de Janeiro (as a host city and major tourist destination) of mainstream media reporting on the hosting of the 2014 FIFA World CupTM. It provides a picture of how Brazil and Rio de Janeiro were reported in selected newspapers at different stages of the event: pre-, lead-up, during, and post- the 2014 World Cup. The study also seeks to ascertain whether the major objectives of the Brazil World Cup bid were met in the hosting of this mega-event. A media content analysis was conducted in four key tourism markets: Argentina, USA, Germany and Portugal. These countries were chosen because they represent Brazil’s main tourism markets and reported significant numbers of ticket sales for the event. The methodology used was qualitative analysis, including content sourcing, content identification and the use of Leximancer, an analytic tool for large amounts of textual data. The study examined online newspapers with the largest readership and circulation numbers in the selected markets. In total, 1961 online newspaper articles relevant to Brazil’s hosting of the 2014 FIFA World CupTM were analysed. The findings revealed both positive and negative sentiments associated with Brazil’s hosting of the event. A key finding from the analysis was that for all markets, there was a shift from relatively positive sentiment in the pre-World Cup period, to more negative sentiment in the lead-up, followed by a return to positive sentiment during and after the World Cup. Having shifted to a more negative view leading up to and during the event, the USA market was dominated by media attention to social unrest and corruption. The period immediately prior to the tournament recorded an increase in both positive and negative media coverage in the US, German and Portuguese markets, but became more positive in the Argentinian market. Thus, the lead-up period was particularly significant in all markets. Safety and security concerns expressed in the lead-up period decreased significantly during the hosting and post- periods, and a positive image of the country was noticeable in the international media. Therefore, while the positive sentiments emerging during the event should be capitalised on, Brazil should also address the lurking concerns and negative perceptions that continue despite its successful hosting of the mega-event. By doing this the nation can consolidate its brand’s position in a sustained and positive way. As different reporting tones were noticed in the different markets across the time periods, it becomes important to consider these changes in the future event marketing and positioning of Rio de Janeiro as the leading tourism destination and events capital for Brazil, especially in relation to Rio de Janeiro’s hosting of future events.

Submitted in fulfillment of the requirements of Master of Management Sciences: Public Management, Durban University of Technology, Durban, South Africa, 2017. / The costs of bidding to host mega sporting events such as the Olympics and FIFA World cups are huge. The demand for massive infrastructure to deliver such games is high irrespective of slow economic growth and constrained fiscal budgets. Very few governments are able to properly assess the actual economic value of the investments in infrastructure. The existing infrastructure appraisal and prioritisation methodologies usually take a very narrow view of value. There is scholarly evidence that there is little effort directed towards studies that investigate intangible benefits associated with infrastructural investment in stadia. Much research effort has been invested in the development of methods and models to measure the economic impacts of mega events. While the focus has been, on balance, on financial benefits of hosting mega events, the independent empirical research has found no evidence of economic benefits associated with mega sport events. This study then determined, first the conceptual definition, and the nature of novelty value derived from infrastructural investment. Secondly, an index was constructed to assess the novelty value of infrastructural investment on stadia. The index creation process commenced with the identification of items that define the concept from literature. This was followed by interviews of key informants who are experts and insightful on world cup stadia infrastructural investment. The themes from literature as well as insights from key informants shaped the survey instrument for the second phase of the study. A sample (n =399) was drawn from the study population which is made up of patrons of Moses Mabhida stadium. Factor analysis, a multivariate analytical tool was used to develop a reliable novelty value index (V-ndex). The constructed index has three valid and reliable constructs; spectator experience, novelty continuance and modernity. These three construct define the nonfinancial value, which this study describes as novelty value derived from infrastructural investment. It is therefore recommended that when policy makers seek to assess the value of infrastructural investment on sporting facilities, they incorporate non financial value to the financial value added by investment. / M