The topic of this diploma thesis is semiotic analysis of terms "refugee" and "migrant" in the context of the current migration crisis. The thesis deals with analyzing these terms as semiotic signs. It deals with the way in which selected media treat these terms. Three Czech media were chosen for the research, with 15 selected articles containing research terms from each of them. The sample includes serious news (Aktualne.cz), tabloid news (Blesk.cz) as well as a blog (Blog iDnes.cz) as a journalistic platform, to which anyone can contribute. The research deals with the influence of the media on the formation of concepts and is framed by the theory of social construction of reality presented by T. Luckmann and P. L. Berger. The thesis deals with analysis on the syntactic, semantic and pragmatic levels. In the theoretical part, the theory of social construction of reality is outlined first. Then the thesis briefly introduces the circumstances of the migration crisis and the basic differences in the meaning of the analyzed signifiers and finally introduces the analytical concepts, which are Morris classification of semiotics, Saussure's distinction between syntagmatic and paradigmatic relationships, as well as interrelationships in which individual words can appear in the text. The practical part then...

Name: An overview of the performance of men and women in the discipline of the 100 m freestyle at the Olympics from 1924 to 2016. Aim: The first aim of the diploma thesis is to create a historical overview of the course of swimming competitions at the modern Olympics from 1924 to 2016. The second aim is to process personal profiles of male anf female swimmers at the first places in the discipline of the 100 m freestyle from 1924 to 2016. And the third aim is to compile a performanceoverview of all male and female finalists in the discipline of the 100 m freestyle after two always following Olympics from 1924 to 2016. Methods: The historical method was used in the search for sources of historical data in the development of swimming and the processing of individual Olympic Games. It consisted of analyzing historical facts, examining sources and creating an overview of developments. Based on the search and processing of individual performances, graphs were prepared and then the results were compared. Outcome: From the analysis of performance, we found that in the period from 1924 to 2016, men improved by 19%, which represents 11.42 s, and women by 27%, which is 19.70 s. The results of the research show that the development of men's performance slowed down while women's performance is still improving....

The dissertation deals with visuality, its perception by pupils of the secondary school. The theoretical part of the work defines the concept of image, visuality, their contextual frameworks. It takes into account the discursivity of these concepts. The aim of the research is to determine students' preferences in the concept of visuality. It seeks theoretical foundation in the areas of: visual sphere - artistic production, new media; art history; spheres of humanities - philosophy, pedagogy, psychology. It also deals with communication and linguistics. It applies knowledge of a semiotic nature. Research design is applied action research of a qualitative nature. It uses the methodology of Grounded Theory and triangulation. The research part of the thesis contains evaluated questionnaire surveys, reflecting selected artifacts. Interpreted student outcomes. These are evaluated using the obtained data to answer research questions. The thesis brings a new perspective on visual information, from the perspective of the pupil. KEYWORDS Visuality, Discourse, Picture, Sign, Pupils artwork, Qualitative research

The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotic like subject of science in theoretic part, explain concept of sign and semiosis. Next I will describe concepts "denotace", "konotace", verbal and nonverbal signs. Next I will focus on commercial. I will describe commercial discours and semiotic in commercial. I'll introduce television as medium of commercial and come to methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age and how to eliminate influence of commerical to children. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothese, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children's product aim at adults (nappies, children's nutrition) use rather method of providing of informations. So it use different elements of signs. I will simultaneously expect reciprocal harmony between visual, verbal and audio...

This diploma thesis deals with semiotics (the study of signs) in audiovisual commercials. In its theoretical part it is engaged in the field of semiotics. At this point it investigates mainly the problems of a sign, the key element of semiotics. Furthermore it follows the development of the knowledge acquired through semiotics to other areas of research which help to detect the meanings of communication. Those areas are the levels of signification, thus denotation, connotation and myth. This chapter especially draws on Roland Barthes and his publication Mythology, which inspired this diploma thesis. The theoretical part continues by explanation of the main problems of commercial. It gives out the definition of a commercial, explains commercial as a communication process, but also depicts the strategies used in a commercial. Furthermore it tells about conceptualization of a commercial by Jean Baudrillard. Since the thesis analyses audiovisual commercials, it also deals with the sound and picture of a commercial. In its practical part the thesis continues with the analysis of seven audiovisual cosmetic products' commercials itself. Semiotic analysis is done according to Barthes' model. The thesis describes each commercial's story, scene, and sounds, and then analyses those elements as well as the...

In this Master's thesis, I attempt to capture the disparate semiosis of two musical genres - a traditional opera, Rusalka, which has a unique position in Czech national music, and a musical of the same name. On the basis of theoretical findings from semiotics as a science, from the approaches of F. de Saussure, C. S. Peirce and R. Barthes, and by means of semiotic analysis, the thesis unravels semantic elements that are specific for theatrical art. Attention is directed at the symbol as a major tool for semiosis and the classification of symbols on the basis of Peirce's three ontological categories. The analysis focuses on decoding the semiotic systems used in the two genres (the libretto, the music, the characters, the story, and the technical and symbolic means that are employed). The analysis also deals with the question of intertextuality and the ideological background of the text, and attempts in this way to compare the differences and/or the similarities of diverse semiotic codes of the same class, and to capture their originality and specificity. At the same time, the thesis is focused on the dominant semiotic code of the two genres. This is, on the one hand, determined by the systemic distinctions between opera and musical theatre, while, on the other hand, it is primarily predetermined by...

This thesis deals with methods of cartographic representation, namely methods of cartographic presentation of socio-economical and natural phenomena in the administrative district of the municipality with extended power Trhové Sviny. The theoretical part is devoted to the general principles of map creating, their composition and the description of basic cartographic means of expression and particular methods of cartographic display of the thematic content. The practical part then describes the sequence of particular operations on whose basis the map file with the given theme is created.

This work is deal with symbols and ritulas in a scout troop and their´s importace in education of childs, teen-agers and adults in spare time. Introduction of theoretic part is about scout movement, beginning scouting, history, basic commision and ideas of movement. Also describes scout troop and his activity. Theoretic part contains charakteristic of symbols and rituals in human life, definitions of symbol and rituals and deal with importace of symbols and rituals for human life. Practical part contains characteristic of symbols and rituals in international scouting and in czech organization Junák {--} svaz skautů a skautek ČR. Conclusion of practical part describes concrete symbols and rituals in scout troop. Ideas of scouting, symbols and rituals are extented around all the world and they are important element of education in spare time.

This diploma thesis, called Hyundai commercials from the semiotic point of view, deals with audiovisual commercials and their meanings, which can be hidden in them. The thesis is inspired by the book Mythologies which was written by Roland Barthes. The first part of the thesis is a chapter about the car manufacturer Hyundai, its background in the Czech Republic and also the reason for the choice of this brand is stated here. This part is followed by a chapter about advertising. Advertising is a type of persuasive communication, it is a part of mass media and is connected to other sciences such as psychology, social studies, linguistics and others. Relevant knowledge of these fields is used as well. The theoretical background of the thesis is extended in the next chapter which focuses on the science of semiotics. Key terms such as semiosis, sign, denotation, connotation, primary and secondary semiological systems and myth are defined. Also the method of semiotic analysis is explored. In connection with the terms mythology and ideology a subchapter on Roland Barthes follows. In the methodology chapter the research design is stated and research questions are formulated. The analytical chapter consists of the denotative parts of analyzed commercials (the plot together with the scene and sound is...

The doctoral thesis is focused on the purpose use of existing symbol sets of national map series to create a new harmonized set and to effective use of existing symbols of large scale maps. The theoretical part deals with the development of the theoretical concept of cartographic language, possibilities of cartographic interpretation and procedures for creating symbol sets. This part also provides an overview of national and international organizations and a summary of legislation, which are related to cartographic production and which seek to facilitate sharing and transfering of data among states. Furthermore, this thesis evaluates the current possibilities of purpose use of symbol sets with emphasis on converging cartographic outputs within the Czech Republic and the European Union. The main aim of the thesis is to design a new symbol key, which will be used by the Land Survey Office to distribute a new edition of national map series. The development of new symbols follows the comparison of cartographic interpretation on maps published by national organizations in the Czech Republic and selected countries of the European Union. Simultaneously the whole national map series is undergoing fundamental innovations. This is also described in the thesis. This part of the thesis was created in closed cooperation with the Land Survey Office in Prague and with the support of the Military Geographical and Hydrometeorological Office of General Josef Churavý in Dobruška. The comprehensive symbol set of the new Base Topographic Maps of the Czech Republic at a scale of 1:5 000, 1:10 000, 1:25 000, 1:50 000, 1:100 000 and 1:250 000 is the main result of this thesis. There is designed solution for more effective use of existing symbols in the form of a purpose-built database of symbols for the creation of large scale maps in conclusion of this thesis.