The diploma thesis "EYOWF 2011 and mythologization of the commercial strategies in a market campaign" deals with a semiotic analysis and mythologization of the promotional video for 10th European Youth Olympic Winter Festival 2011. This study is drawn up as semiotic analysis comprised of the theories of symbolic interactionism and mythologization as a secondary narrative. The thesis is based on theories of the meaning construction and the terminology of the linguist Ferdinand de Saussure, a French semiotican Ronald Barthes and a triadical concept of the sign by Charles Sanders Peirce. The study works on the construction of a commercial message, market communication and use of the specific sign as a primary structural element. An analyzed sample is an audiovisual commercial - 2 minutes and 52 seconds which contents the elements of the entire communicative campaign. The used method is a semiotic analysis which offers insights via description and interpretation of the particular encoded signs. The main focus is concentrating on the camera take and cuts, graphics, colour, characters and the entire mythologization process.

Consolatio vacui (joy, deligt, consolation of void) is a conceptual piece exploring the idea of void and emptiness in contrast to the concept „horror vacui,“ which is wide-spread in the subconsciousness of the west culture. The piece deals with void as a field of possibilities, as a space without which there were no particular things. These questions are examined first in general, then in the field of objects and eventually in the specific field of book, asking the questions of ways and effects of communication, relationship of sign and void, purpose of empty space in the book (and in general). The piece consists of 24 books, 99 mostly empty pages each, which symbolizes the wide field of possible consideration of the issues solved in each book on one or a few pages. The 24th book is a summary of all the ideas with commentary.

The thesis called The Costume in the Theatre Played by Adolescents attempts to get a look in a specific area which is part of any theatre production. In the theoretical sphere it looks at the concept of the costume from the point of view of the current theatrology, defines its function as one of the important signs of the theatre communication and perceives it as a significant style-forming element of any theatre production. It summarizes the development of the costume in different periods of the history of the European theatre and deals with its use in the context of the school theatre of religious orders. In the narrower point of view it opens up a question of the function of clothing as a costume in civilian life. It specifies it as an important manifestation of identification with the belonging to certain groups - subcultures and looks also at the issue of the use of costumes during experiential events such as LARP and Cosplay. The thesis demonstrates on specific examples of several theatrical productions different variants of the work with a costume in the theatre played by adolescents nowadays. The research section of the thesis offers a framework view on the issue of the use of a costume in theatre groups in elementary schools of arts and their public presentations.

This thesis contains an introduction to astrology and zodiac in theoretical part. It represent zodiac during the art history and discusses its symbolic meaning as a whole and its individual signs. Furthermore, affects the issue of language art forms in the psychology of art. The practical part of thesis is focused on objects realization, they result from combination of shape elements and importance of astrological signs. The outcome of this part of work is set of 12 ceramic objects.

The purpose of this diploma thesis is to assess the influence of the building's intention on landscape character. In the theoretical part, concepts such as countryside and landscape character, their anchoring in the legislation, are explained. The methodological procedures used for assessment of the landscape character are also described. Practical part is own evaluation and assessment according to the method of spatial and character differentiation of territory, compiled by doc. Ivan Vorel and his colleagues in 2004. First, the characteristics of the territory are determined. Then, by visualization, determined the landscape area concerned, and determined the landscape character values in it. The result is an assessment of the influence of the intention of building the lookout tower on the Třemšín hill, on the landscape in its surroundings, ie in Rožmitál.

The Semantic web was created for a purpose of conceptualization data available on the Internet. Through formalized representations, that are determined for data sharing and reusing, should have been its vision realized. Main aims of Semantic web are high exactness and relevance for searching question. The controversy and polysemy of the term "Semantic web" let us consider the question: "Where is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is the comparison of using terms on the Semantic web in semantic metadiscourse with traditional academic semiotics approaches appeared from pragmatic of Ch. S. Peirce, Ch. W. Morris and H. P. Grice. The thesis should help with mapping the problematic area that is connected with using terms like "meaning" and "understanding" and clarify the possibilities of the function of the Semantic web based on the semiotics conceptions.

The thesis deals with history, methods and principles of narration in fine arts since the beginning of history to present days. The problems of stories in pictures are parted to two categories; the inner and outer plane of the story. Each of these narrative planes operate with different procedures. Between these procedures belong compositions, dynamics, rhythm, the usage of symbols, indexes and icons but also the amount of stylization and naturalism. Contemporaneous progressive artistic methods such as comics are the subject of analyses right next to the historical methods of sequential image narration. The thesis observes the methods of composing, working with time and use of the so called gutter as an integral part of the juxtaposed sequences. The analysis' findings are summarised in the personal author production and the didactic evaluation of certain narrative procedures.

UNIVERZITA KARLOVA V PRAZE PEDAGOGICKÁ FAKULTA Katedra výtvarné výchovy Téma diplomové práce ČLOVĚK A KŮŇ Jana Peštová 6. ročník Učitelství výtvarné výchovy pro ZŠ, SŠ a ZUŠ Prezenční studium Vedoucí diplomové práce: Doc. ak. mal. Jiří Kornatovský Konzultant: Doc.ak.mal. Ivan Špirk, PhDr. Lucie Hajdušková, Ph.D. Korektury: Mgr. Zuzana Beňová Praha, červen 2011 CHARLES UNIVERSITY IN PRAGUE FACULTY OF EDUCATION Department of art education Master thesis: MAN AND HORSE Jana Peštová 6th year full-time single-fied studies Art education for Primary School, Hight School and ElementarySchool of Arts Supervisor: Doc. ak. mal. Jiří Kornatovský Consultant: Doc.ak.mal Ivan Špirk, PhDr. Lucie Hajdušková, Ph.D. Proofreading: : Mgr. Zuzana Beňová Prague , June 2011 Prohlašuji, že jsem tuto diplomovou práci zpracovala samostatně a uvedla jsem veškeré použité zdroje. Praha, červen 2011 ............................................... Poděkování: Za podnětné nápady při zpracovávání práce děkuji Doc. ak. mal. Jiřímu Kornatovskému a PhDr. Lucií Hajduškové, Ph.D. Za korektury textu děkuji Mgr.Zuzaně Běňové KLÍČOVÁ SLOVA: Kůň, člověk, já, sebereflexe, partnerství, symbol, znak, přirozená komunikace s koněm, komunikace, spojení, pohyb KEYWORDS: Horse, man, me, selfreflection, partnership, symbol, sign, natural horsmanship,...

ŠVADLENOVÁ, Jana. The phenomenon of tattoo, body as a socio-cultural and art document. Prague, 2013. Thesis. Charles University in Prague, Faculty of Education, Department of Fine Arts. Supervisor PhDr. Jan Šmíd, Ph.D., 126 pages. Thesis "The phenomenon of tattoo, body as a socio-cultural and art document" is about tattoo as not only a form of body decoration, but as a possible theme in arts teaching. The author tried to map the history of this ancient ornamentation, to justify rising interest in it in the present and last but not least, tried to find a way how to present it to elementary school students in a comprehensible way. The thesis includes examples of possible reasons and ways of tattoo, while trying to find a connection to rituals (traditional and modern). The important part is finding options how to include this topic in the arts teaching at elementary schools and how to approximate possible pros and cons of this ornamentation.

The Semantic web was created for the conceptualization of data available on the Internet. Through formalized representations that are determined for data sharing and reusing, its vision should be achieved. One of the main aims of the Semantic web is to achieve answers to a searched question which demonstrates high exactness and relevance. The controversy and polysemy of the term "Semantic web" lets us consider the question: "What is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is to compare the use of the terminology appearing on the Semantic web in semantic metadiscourse with traditional academic semiotic approaches appearing from pragmatism of Ch. S. Peirce, Ch. W. Morris, and H. P. Grice. The main thesis aim is to clarify the function of semantic web, basically its function and its conception, by comparation academic's semiotics' approaches of pragmaticism Ch. S. Peirce and pragmatism H.P. Grice to help with mapping the problematic area which is connected with using terms such as "meaning," and "understanding," and to explore and make less confused the possibilities of the function of the Semantic web.