80年代間，國內的主流流行歌曲，主要分為國語和臺語兩種類型，青少年市場的國語歌曲多著墨於風花雪月，臺語類則沿襲東洋味在悲情歌調中打轉。透過文化產物可以反映出社會變貌，87年開始，國內的政治、社會環境丕變，本土文化抬頭，流行音樂市場中出現了批判現實的另類音樂創作，部份臺語歌曲也出現了新風貌。歐美的流行音樂市場，發展成為大型的唱片集團公司和小型的獨立公司並立的局面，前者握有大部分的市場。提起這兩者，往往分別和主流、非主流扣聯在一起；主流和非主流，又分別代表著同質化的音樂風格和另類的創新音樂風格。
國內雖然沒有形成本地的龐大音樂集團，而水晶唱片公司也是本地唯一走另類生產路線的公司，兩種不同訴求的生產策略，分別有不同的行銷方法以及和媒體互動的關係。
唱片業和廣播電臺、電影、電視和報章雜誌等傳播媒體關係密切，本文探討唱片業和媒體之間如何運作，共同形塑流行音樂的面貌，以及近年間流行音樂市場的變化，具有那些社會文化意涵。 / In 1980s, main-stream popular music in Taiwan divided into Mandarin and Taiwanese songs two genres. The former focusing on teenagers market most sings about love and personal feelings, and the other follows Japanese color expressing sadness tone. Since 1987, the political and social environment of Taiwan has been greatly changing, with locol culture status arising, there emerging some alternative popular music.
Within west countries' popular music markets, major syndicate companies hold most markets and independent companies share the rest. Major and independent companies respectly remind of homogeneous and alternative music styles. Two kinds of production strategies also appear in Taiwan popular music market, where exist different relations between communication media and record companies.
This paper concerns Taiwan popular music market since the late 1980s till 1994, analysing the changes and their social meanings.
| Identifer | oai:union.ndltd.org:CHENGCHI/B2002003414 |
| Creators | 林怡伶, Lin, I Ling |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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