社會、經濟快速成長，許多複雜的社會情況已非政府部門可以處理的，因此，許多非營利組織油然而生，長期關懷社會弱勢、以更彈性的方式提供社會服務、抑或推廣某種理念成為穩定社會的一股力量。但近年來非營利組織運作面臨許多困境，例如：財源籌措困難，人員流動率高、資訊不透明、同質性組織競爭。
然而一項低成本媒體的出現─網際網路，讓企業、組織可用非常低的成本直接傳遞產品、服務資訊予消費者，此一工具是非營利組織可以善加運用的，然許多非營利組織在使用上卻面臨到如何經營、如何善用網站爭取資源等問題。
因此，本研究以多重個案設計的質性研究方法，觀察台灣網站評價前四名的非營利組織網站，擬分析、歸納出台灣非營利組織網站設計與經營的關鍵成功因素，做為台灣非營利組織在進行網站設計、經營時的建議。
本研究採用網站評估相關理論分析四個非營利組織網站後提出四項建議：
1. 非營利組織在使用網站作為宣傳宗旨、使命的工具時，在網站上應將其理念、使命作完整的描述，並將具體行動與成果發佈於網站中
2. 了解目標族群，提供網站使用者適合的版面設計、內容與功能
3. 傳達給使用者的資訊，越簡單的方式越有效
4. 實體的活動與虛擬的網站配合使用 / The fast social and economic growths have created complex social situations and issues that governments can no longer process. Therefore, many non-profitable organizations emerged in order to: take care of the under-privileged, provide more flexible social service or promote ideas and spirits that bring stability to the society. However, during the past few years non-profitable organizations face many challenges including difficulties in funding, loss of member, lack of information transparency, similar organization competition, etc. A form of media has emerged, namely, the World Wide Web that enables firms and organizations to send products and provide services to end user with very low cost. This should be a media utilized by non-profitable organizations, yet many non-profitable organizations faced difficulties in managing and effectively using websites to gain resources etc.
Therefore, this research used qualitative several case studies to observe the top four non-profitable organizations website from Taiwan. This research have analyzed and summarized the key design and management success factors of the Taiwanese non-profitable organizations. This finding can serve as a reference for Taiwanese non-profitable organizations in website design and management.
This research analyzed the four non-profitable organizations via related theories and provides the following suggestions:
1. When non-profitable organizations are using websites as a tool for promoting vision, the website should provide a complete description of the organization’s vision, and publish the actions and results achieved on the website
2. Understand target audience, provide website user suitable interface design, content and function
3. Transfer information to the users, the simpler the more effective
4. Physical events should be used in correspondence with website.
| Identifer | oai:union.ndltd.org:CHENGCHI/G1003590122 |
| Creators | 吳承易, Wu, Cheng Yi |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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