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全球地理社群網站之創新經營模式 – 以銀髮族之旅遊需求為目標市場 / An innovative business model on worldwide geographic social network – based on the initiative of senior travelling demand

Aging becomes one of the urgent topics in Taiwan, therefore new product and services must be established in respond to this issue. In recent years, online social network have been one of the most accelerative business model spreading across internet. Facebook has been one of the most influential role model among all. An opportunity gap is identified within these two phenomenon. The present paper is to initiate an innovative business model on worldwide geographic social network – based on the target market of senior travelling demand. This innovative business model will be satisfying the discovered gap.

The establishment of this innovation business model is based on the process of Innovation SCREW: (1) Search; (2) Combination; (3) Re-search, Re-Combination; (4) Experiment, Evaluation; (5) Work, Weigh. Through this framework, it brings to the possible establishment of this platform. In addition, by using of secondary datasets that lead to comprehend further to consumer behavior and market demand.

As the result, based on this innovative platform, it is hoping to create a new online worldwide geographic social network that can improve services on senior’s travelling demand.

Identiferoai:union.ndltd.org:CHENGCHI/G0098359034
Creators洪杰琛, Hung, Jason
Publisher國立政治大學
Source SetsNational Chengchi University Libraries
Language英文
Detected LanguageEnglish
Typetext
RightsCopyright © nccu library on behalf of the copyright holders

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