This business plan deals with the opening and management of a new store called Inspirations japonaises of Japanese home design in Paris. Inspirations japonaises will showcase Japanese crafted and designed furniture and home decoration accessories in a modern and trendy way, bringing together classic and digital tools. In fact, as internet is reshaping retail, this business plan gives a few ideas of how to use digital tools inside the physical store and what kind of touch points can be created between this store and its on-line platform… so to enhance the consumers experience and increase sales.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0104933067 |
| Creators | 狄沙雅, Degraeve, Saskia |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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