This study explores the contribution of communication on organisational commitment
within the Cenacle of Salvation Church. Religious institutions are increasing at a
speedy rate and their employees are also increasing, it is therefore, important to
explore areas of employee wellness such as commitment in these institutes.
Through a mixed method research within the Cenacle of Salvation Church in
Lesotho, the study exploredcommunication as a contributing factor to
organisationalcommitment. Allen and Meyer’s model (1991) of organisational
commitment does not include communication as one of its elements, this is the gap
the study aimed to fill. Interviews and surveys were conducted, and the study found
that communication within the church is very effective, different communication
methods are used in the church to keep employees abreast and this enhances their
commitment. The study also foundthat communication strategies such as feedback
play a major role in influencing organisational commitment.Therefore, it can be said
that communication is a contributing factor to organisational
commitment.Nonetheless,the study recommends that the church keeps up with the
latest technological media and communication channels to further enhance
employee satisfaction with the communication in the church and thereby remain
committed. The study further recommends thatcommunication interventions and
workshops should be expanded internationally sothat the church can learn from
other international churches regarding waysused to keep their employees more
motivated and committed through communication. / Communication Science / M.A. (Communication Science)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/26897 |
| Date | 10 1900 |
| Creators | Ntsonyane, Marie Mary |
| Contributors | Mabusela - Munyai, Queen, Hadji, M. J. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (xiii, 168 leaves), application/pdf |
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