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Previous issue date: 2015-03-18 / Ao longo dos últimos anos, diversas iniciativas empresariais surgiram no Brasil como forma de organizar, fomentar e atuar como catalisador da igualdade de gênero no ambiente corporativo nacional, seja na esfera pública ou na privada. Diferente das pesquisas que buscam retratar a realidade das empresas através da percepção de presidentes, diretores ou representantes internos, este estudo teve como objetivo ir além do discurso institucional, tentando captar a percepção qualitativa dos coordenadores desses grupos representativos (selos, redes, movimentos, organizações), que, juntos, mobilizam mais de 200 empresas no país. As entrevistas com estes indivíduos puderam propiciar uma maior capilaridade e visão crítica em relação aos avanços, desafios e tendências para questão de gênero nas grandes empresas com atuação no Brasil. / Over the past few years, several business initiatives emerged in Brazil as a way to organize, promote and act as a catalyst for gender equality in the national business environment, whether in the public or private sector. With a different approach from the studies that seek to portray the reality of companies through the perception of presidents, directors or employees, this present research aims to go beyond the institutional discourse, trying to capture the qualitative perception of the coordinators of these representative groups (networks, movements and organizations, etc), which mobilize more than 200 companies in the country. The interview with these individuals were able to provide a denser and critical view of the progresses, challenges and trends for gender issues in large companies operating in Brazil.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/13984 |
| Date | 18 March 2015 |
| Creators | Cunha, Thalita Gelenske |
| Contributors | Irigaray, Hélio Arthur, Maia, João Marcelo Ehlert, Escolas::CPDOC, Vilarouca, Marcio Grijó |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | Portuguese |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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