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Previous issue date: 2017 / The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information from the decision makers in a company producing a product. It is shown that the value based business theories, when organised into one framework, does facilitate the organisation of data, and hence some conclusions about the competitive dynamics of the industry can be drawn. The approach to thinking about business suggested by the value based business concepts might hence lead to insights that can serve as a new background for strategic decisions. / O propósito deste estudo é aplicar conceitos associados à geração e captura de valor a um produto específico para melhor compreender o ambiente competitivo de seu respectivo mercado. Este estudo de caso é baseado em dados qualitativos obtidos de tomadores de decisão de uma empresa produtora do produto em questão. Será mostrado que os conceitos de captura e geração de valor de fato facilitam a organização de dados e, portanto, permite traçar conclusões sobre a dinâmica competitiva da respectiva indústria. A abordagem sugerida a partir destes conceitos permite direcionar perspectivas que podem ser usadas como plano de fundo para tomadas de decisão estratégica.
| Identifer | oai:union.ndltd.org:IBICT/oai:bibliotecadigital.fgv.br:10438/18939 |
| Date | January 2017 |
| Creators | Osen, Marte Risdal |
| Contributors | Gelis Filho, Antonio, Rochman, Ricardo Ratner, Escolas::EAESP, Prado Júnior, Sérvio Túlio |
| Source Sets | IBICT Brazilian ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional do FGV, instname:Fundação Getulio Vargas, instacron:FGV |
| Rights | info:eu-repo/semantics/openAccess |
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