俗稱「大巨蛋」的臺北文化體育園區，自1990年代起出現於媒體報導中，市府於2000年定案落址松山菸廠，並在2006年與遠雄簽約以BOT興建大巨蛋。2014年11月市長選舉，柯文哲以無黨籍的身份踏入政壇，打破國民黨十六年的臺北市政府執政，上任後開始清查包括大巨蛋等「五大案」。不同政權對於大巨蛋的論述有不同策略，本研究透過都市政治的概念，剖析國民黨市府時代與柯文哲市府時代兩個政權，如何透過傳統媒體以及社群媒體形塑各自的大巨蛋形象。根據Stone（1993）以美國都市政權分析所提出的四種類型為基礎，本研究者聚焦在兩個政權的主要治理任務、選擇性誘因、所需資源等之論述。透過對於新聞報導、社群媒體貼文、官方新聞稿與官方網站的質化論述分析與量化內容分析，探討國民黨市府與柯文哲市府之都市治理聯盟的論述特徵與差異。
研究結果發現，國民黨市府治理聯盟偏向發展型政權，其論述特徵圍繞著體育發展為核心，包括將大巨蛋與國際大型運動賽事與國力象徵等概念連結，政治與商業合作開發，以及多功能用途場館來召喚市民支持。柯文哲市府治理聯盟的論述則偏向中產階級進步型、也具備臺灣在地特色的「程序主義型政權」，其論述圍繞著程序的重要性，強調都市計劃中法律程序及透明的重要性。兩者相較，國民黨市府論述著力於國家與體育發展，與資本關係較為緊密，柯文哲市府論述則連結中產階級價值以及市政的公民參與。但兩者皆忽略社會中環境保護的聲音，以及大型運動場館帶給城市的潛在負擔。本研究試圖在兩股政治勢力消長的動態演變中，分析此一期間都市政權對大巨蛋開發案的媒體論述轉變，藉由大型運動場館的再現建構，來反映出臺北的都市政治的意識形態爭霸過程，並重新反思大型運動場館建設之於城市與公民的意義。 / The project of Taipei Dome Complex (known as ‘’Taipei Dome’’) has been revealed in the media since 1990s. It settled in Song Shan Tobacco Factory in 2000 and later signed with a BOT (Build–operate–transfer) contract between Taipei City Government and Farglory Group. In November 2014, the mayor-elect Wen-je Ko, a non-party politician, ended 16 years of KMT rule in Taipei and committed to investigate so-called "Five Scandals”—the Taipei Dome, the Taipei Twin Tower, the Song Shan Cultural and Creative Park, the Syntrend Digital Park, and MeHas City. As the discursive strategies in the issue of Taipei Dome were different among regimes, this study is aimed to understand the use of mass media and social media in construting particular images of this large-scale sport stadium in the constructing process by Taipei City Government under different mayors. This study focues on the main governance tasks—the selective incentives, the resources needed as the analysis structure of the two regimes—which based on the analysis about four types of America urban politics in Stone (1993). Through qualitative discourse analysis and quantitative content analysis on various sources—including news reports, posts in social media, documents on official websites—this study study explores the differences of discursive strategies and struggles between the KMT and the Ko municipal governments.
The research results show the differences between the two regimes. The KMT government favored the ideology of “development regimes” to mobilize the supports from citizens, which usually linked the Taipei Dome with the concepts about the development of sports, such as the importance of large-scale international sporting events, the symbolic national power, the close cooporation between government and business, and the multifunctions of the Dome. Compared with the precedent regime, the Ko government has been inclined to the ideology of “middle class progressive regimes,” while also demonstrated a certain degree of “procedualism” under the particular political and economic contexts in Taiwan. The discursive strategy of Ko government emphasizes the importance of legal procedure and transparacy in the urban plan and policy. In sum, the KMT government had a strong connection with corporations and highlighted the significance of national and sporting development, while the Ko government has shown a connection with the middle class and attempted to involve civic participation in the process of policy making. However, both city governments ignored the voice of environmental movement and the potential harm of large-scale sport stadium to the society. This study attempts to analyze the changes of discursive struggle of Taipei Dome in the media represeantions between the two regimes and therefore contribute to understand the influences of large-scale sport stadium on the urban development and citizens.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0104464023 |
| Creators | 趙慶翔 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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