This report aims to study what young people in Hagfors have to say about norms and opportunities in the society, and to lift their voice through visual communication. The theoretical framework on which the study is based is norms and norm criticism, which focus on norms about country and city, empowerment and message strategy. The solution to the project is based on design and visual communication and therefore norm-critical design and design activism were chosen as theoretical design entrances. The survey was done through qualitative methods, interviews and focus groups, with action research as the starting point. Eight youths participated in the study and provided the basis for results and analysis. The results showed that young people don’t have their own voice in the rural area and that Hagfors, as well as the individual’s personal development, is limited by norms. Based on theory and analysis, a campaign prototype was formed through posters in which the voice of the youths is lifted in a norm-critical perspective to create empowerment. The method of the study can be placed on all sparsely populated areas, in order for site-based to convey the voice of young people.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kau-74286 |
| Date | January 2019 |
| Creators | Hopman, Filippa, Westergren, Anna |
| Publisher | Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf, application/pdf |
| Rights | info:eu-repo/semantics/openAccess, info:eu-repo/semantics/openAccess |
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