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EN HANDELSVARA I FEMINISTKLÄDER : En studie av feminism inom mode som exempel på reifikation.

This essay aims to establish a marxist perspective upon a phenomena that could be seen as typical neoliberal–femvertising. I have noticed an expanding trend in fashion; the use of feminism as branding. Fashion brands such as Dior and H&M have lately profiled themselves with feminism, framing it as radical as well as feminist. Meanwhile, the theory of reification by Georg Lukács claims that capitalism fools us to believe that we may acccomplish human aims and characteristics through commodities. I will investigate if it is possible to look upon this phenomena as an example of reification? The attempt brings the capitalistic dimension of femvertising into daylight and questions it´s feminist pretense.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-145598
Date January 2017
CreatorsLjunggren Forsberg, Vilma
PublisherStockholms universitet, Institutionen för etnologi, religionshistoria och genusvetenskap
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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