The conclusions of those studies is that the heads of service should focus not only on the management or marketing of the products, but also on corporate identity and corporate communication as well. The corporate identity and corporate communication are very close related with the image-building of advisory services. The signals from audiences create correct market perception for the service when it is not commensurate with market share. Well developed corporate image of the service minimize the risk of relations with staff, customers and suppliers, governmental institutions, press and other institutions or persons which could have influence on activity of the service – in other words for strategic plans.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060529_142043-51192 |
| Date | 29 May 2006 |
| Creators | Dereškevičius, Arūnas |
| Contributors | Žukauskas, P., Čiulevičius, J., Čaplikas, J., Ramanauskas, J., Atkočiūnienė, V., Lithuanian University of Agriculture |
| Publisher | Lithuanian Academic Libraries Network (LABT), Lithuanian University of Agriculture |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060529_142043-51192 |
| Rights | Unrestricted |
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