This study examines through an equality lens, the lived experiences of nine female leaders in the male-dominated film industry in Sweden. The aim was to explore how women perceived equality in their workplace, their perception of the issue, and the coping strategies used by these women. In-depth interviews were done through a qualitative phenomenological approach. The theoretical framework used in this thesis is gendered organizations by Acker (2012), a social psychological perspective of gender gaps by Garcia and Hanek (2022), and how women can contribute to inequality by Parks-Stamm et al. (2008). I found themes influenced by a gendered industry, including masculine stereotypes and norms that affect employee behavior, and unintentionally contribute to organizational inequality. My findings illustrate career obstacles for female leaders, in contrast to males who for instance, benefit from brotherhood, and loose requirements such as social skills. To succeed, women must work hard, act suitably, educate- and convince themselves, and use creative tactics for approval. I highlight strategies such as the competitive strategy to become “one of the boys”, and the chameleon strategy by adapting like a stereotypical female or male by mindset, male behaviors, or using male outfits. And specialization strategy, to ally with other women. Strategies were used to get access to particular environments and reach different goals. Two women didn’t experience gender discrimination, and the issue of equality was perceived in various ways. Collaborating with men had mutual benefits, as male mentors were well-intentioned, and male dominance didn’t exclusively drive inequality. My research also revealed contradictions in female rivalry showing disloyalty, abusive, unfavorable, and competitive behaviors rooted in self-protection and limited opportunities. However, the study illuminates the challenges and strategies of female leaders in a male-dominated industry. The women are creative, brave, and inspiring for other women by navigating against all odds in a profession they love.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-63040 |
| Date | January 2023 |
| Creators | Johmår, Lowisa |
| Publisher | Malmö universitet, Institutionen för Urbana Studier (US) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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