在知識經濟時代，知識成為傳統土地、勞力、資金之外的另一項生產元素。其次，媒體社會形成，符號的力量和價值提高，有時甚至超越真實。最後，市場導向的資本主義經營方式，使得媒體走向絕對的商業化：以上三點讓包括媒體在內的各行各業出現轉變。身為知識／資訊工作者的記者，其工作性質讓賦予他公眾知識份子的角色，讓他除了在所屬的媒體上生產訊息換取薪資之外，還能夠佔用社會中其他發言管道，將他自己變成具有使用、交換價值的商品。本文亦以台灣電視新聞性談話節目中的記者來賓為例，體現記者運用他本身的附加價值，使得自身成為可被消費的商品。
本文回顧了記者的發展史，歸納出記者在商業化媒體下的變化。然後本文整理知識經濟、知識政治、知識社會的相關文獻，加上符號學的分析，重新討論傳播商品化理論，提出記者（過度）商品化的模式。為了驗證此一模式的有效性，本文分析談話節目的來賓身份和出息次數、談話節目的內容言說及訪談閱聽人，一方面指出上節目記者的商業屬性，另一方面從閱聽人角度點出記者特殊社會地位權力。綜合理論分析和實際觀察資料，本文提出記者商品化的論述，也期待未來能有更多相關的研究。 / In an era of knowledge economy, knowledge, aside from land, labor and money, has become another productive element. Moreover, with the establishment of media society, the power and value of signs sometimes even surpass those of the reality. Finally, market-driven capitalism transforms the media into commercial-oriented companies. The above three phenomena change all walks of life. As an information worker, reporters are granted the role of public intellectual. They not only earn money by producing reports for its newspaper, they also make use of their use and exchange value by presenting themselves on other media channels. The dissertation takes the reporter guests in Taiwan’s TV news talk shows as example. Reporters make themselves commodities by the surplus value they carry.
This dissertation reviews reporters’ history and the changes that industry has gone through. The dissertation then deals with theories such as knowledge economy, knowledge politics, knowledge society and semiology in order to re-discuss the commodity theory in communication studies. The result is a model of reporter’s “(hyper-) commodification.” The dissertation applies theories to analyze the background of talk show’s guests, and the discourse on the show. Interviews of the audience were conducted to further discuss the social power of reporters. The above analysis and theories finally give birth to a theory of the “hyper-commodification of reporter.”
| Identifer | oai:union.ndltd.org:CHENGCHI/G0914510021 |
| Creators | 彭后諦 |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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