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How Influencer-product Gender Congruency Impacts Influencer's Endorsement Effectiveness: A Cross-national Comparison between Douyin and TikTok Users in China and the USA

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1. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1668105223562107

Identifer	oai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:bgsu1668105223562107
Date	January 2022
Creators	Yang, Yang
Publisher	Bowling Green State University / OhioLINK
Source Sets	Ohiolink ETDs
Language	English
Detected Language	English
Type	text
Source	http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1668105223562107
Rights	unrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.