This thesis examines the reproduction of gender norms and the resistance against them in the Swedish reality TV show Paradise Hotel, using Raewyn Connell's theories Hegemonic Masculinity and Gender Hierarchy together with the method multimodal critical discourse analysis. Previous research has shown a reproduction of traditional gender norms in Reality-TV, along with the presence of a power imbalance between the contestants and the production itself, where the production holds the power. Despite discourses of feminist character taking a greater place in western society after the #MeToo movement, Paradise Hotel is yet today a subject of discussion in Swedish media, accused of presenting a sexist discourse. Discourses of hegemonic gender norms and resistance against them has been the subject of study in eight episodes from season 11 of Paradise Hotel. Through the usage of a theoretical framework focusing on gender, culture making and representation, the results show that typical gender norms can be spotted through the contestants' practices of stereotypical traits connected to the traditional ideas of masculinity and femininity. The study also shows resistance against these norms, primarily by the female contestants and through their practice of typical masculine traits. The maintenance of the stereotypical gender norms is dominant by the production amplifying the contestant’s actions of resistance as comedy through special effects, reducing women to sexual objects intended for male pleasure and reinforcing the image of the man as the omnipotent gender role.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-433689 |
| Date | January 2021 |
| Creators | Sigge, Sanner, Bengtsson, Julia |
| Publisher | Uppsala universitet, Medier och kommunikation, Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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