This study comprehensively examined the factors shaping individuals' intentions towardplastic recycling, explicitly focusing on pro-environmental attitudes, subjective norms,perceived behavioral control, and moral norms. A quantitative research approach wasemployed, and data were gathered from 105 respondents through a survey instrument.The results indicated significant pro-environmental attitudes and perceived behavioralcontrol influences on recycling intentions. While subjective norms demonstratedmarginal significance, moral norms did not emerge as significant predictors. Thesefindings underscored the crucial roles of attitudes and perceived behavioral control inmotivating recycling behaviors. From a theoretical standpoint, the study reaffirmed therelevance of the Theory of Planned Behavior in understanding pro-environmentalbehaviors. Practically, the insights obtained offered valuable guidance for designingtargeted interventions to foster recycling behaviors and mitigate plastic pollution. Onecritical area for intervention is enhancing PBC. Making recycling more accessible andconvenient can significantly boost individuals' confidence in their ability to recycle. Thiscan be achieved by improving the availability of recycling facilities, providing clearinformation on how to recycle correctly, and reducing perceived barriers to recycling.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-107434 |
| Date | January 2024 |
| Creators | Zinkevicius, Martynas |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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