Este trabalho tem como objetivo principal investigar o efeito da sinalização de qualidade na expectativa de recuperação ante uma falha no contexto de serviços. As expectativas de recuperação são as crenças que os clientes têm sobre o nível de recuperação adequado depois de uma falha no serviço, e a percepção de qualidade é considerada um dos seus antecedentes. A teoria da sinalização indica que os sinais são ações que a empresa pode realizar para transmitir informações sobre a qualidade dos seus produtos. Assim a sinalização, ao afetar a qualidade percebida, também afetaria a expectativa de recuperação que o cliente pode ter do serviço. Neste trabalho foram utilizadas como variáveis sinalizadoras o preço e a responsividade. O controle comportamental percebido, entendido como a percepção do indivíduo sobre sua habilidade para realizar um comportamento, é proposto como moderador da relação entre as variáveis sinalizadoras e a qualidade percebida. Foram conduzidos dois estudos experimentais de desenho fatorial e intersujeitos para se testar as hipóteses formuladas com base na literatura. Os experimentos contaram com a participação de 116 e 220 estudantes de graduação, respectivamente. No primeiro experimento foram manipuladas as variáveis preço e responsividade; no segundo experimento foi adicionado a essas variáveis o controle comportamental percebido para-se verificar seu efeito moderador. Os resultados demonstram que a sinalização de qualidade através das variáveis preço e responsividade afetam a qualidade percebida e a expectativa de recuperação dos clientes ante uma falha. O segundo estudo suporta a hipótese envolvendo a moderação do controle comportamental percebido na relação entre a variável sinalizadora preço e a qualidade percebida. Estes resultados e as implicações encontradas são finalmente discutidos no capítulo de considerações finais. / The main purpose of this research is to investigate the effect of signal quality in the recovery expectation after a service failure. Recovery expectations are customer beliefs about proper levels of compensation after service failure, and this is preceded by the quality perception. The signaling theory states that signals are firms actions that can be performed to communicate information about the quality of a product. Thus signaling by affecting the perceived quality also affects customer recovery expectation. This study explores the signaling effects of price and responsiveness. The perceived behavior control, regarded as the individual perception over the ability to perform a behavior, was proposed as a moderator between signaling variables and perceived quality. Two experimental studies with factorial design and between subjects were conducted in order to test the hypotheses formulated based on the literature review. These experiments were performed with 116 and 220 undergraduate students. For the first experiment price and responsiveness variables were manipulated; for the second one, perceived behavior control was added to verify its moderation impact. Results show that signaling quality through price and responsiveness can affect perceived quality and it affects the customer recovery expectation after a failure. The second experiment supports the hypothesis of the perceived behavior control moderation between price as a signaling variable and the perceived quality. These results and their implications are discussed in the chapter of concluding remarks.

Este trabalho tem como objetivo principal investigar o efeito da sinalização de qualidade na expectativa de recuperação ante uma falha no contexto de serviços. As expectativas de recuperação são as crenças que os clientes têm sobre o nível de recuperação adequado depois de uma falha no serviço, e a percepção de qualidade é considerada um dos seus antecedentes. A teoria da sinalização indica que os sinais são ações que a empresa pode realizar para transmitir informações sobre a qualidade dos seus produtos. Assim a sinalização, ao afetar a qualidade percebida, também afetaria a expectativa de recuperação que o cliente pode ter do serviço. Neste trabalho foram utilizadas como variáveis sinalizadoras o preço e a responsividade. O controle comportamental percebido, entendido como a percepção do indivíduo sobre sua habilidade para realizar um comportamento, é proposto como moderador da relação entre as variáveis sinalizadoras e a qualidade percebida. Foram conduzidos dois estudos experimentais de desenho fatorial e intersujeitos para se testar as hipóteses formuladas com base na literatura. Os experimentos contaram com a participação de 116 e 220 estudantes de graduação, respectivamente. No primeiro experimento foram manipuladas as variáveis preço e responsividade; no segundo experimento foi adicionado a essas variáveis o controle comportamental percebido para-se verificar seu efeito moderador. Os resultados demonstram que a sinalização de qualidade através das variáveis preço e responsividade afetam a qualidade percebida e a expectativa de recuperação dos clientes ante uma falha. O segundo estudo suporta a hipótese envolvendo a moderação do controle comportamental percebido na relação entre a variável sinalizadora preço e a qualidade percebida. Estes resultados e as implicações encontradas são finalmente discutidos no capítulo de considerações finais. / The main purpose of this research is to investigate the effect of signal quality in the recovery expectation after a service failure. Recovery expectations are customer beliefs about proper levels of compensation after service failure, and this is preceded by the quality perception. The signaling theory states that signals are firms actions that can be performed to communicate information about the quality of a product. Thus signaling by affecting the perceived quality also affects customer recovery expectation. This study explores the signaling effects of price and responsiveness. The perceived behavior control, regarded as the individual perception over the ability to perform a behavior, was proposed as a moderator between signaling variables and perceived quality. Two experimental studies with factorial design and between subjects were conducted in order to test the hypotheses formulated based on the literature review. These experiments were performed with 116 and 220 undergraduate students. For the first experiment price and responsiveness variables were manipulated; for the second one, perceived behavior control was added to verify its moderation impact. Results show that signaling quality through price and responsiveness can affect perceived quality and it affects the customer recovery expectation after a failure. The second experiment supports the hypothesis of the perceived behavior control moderation between price as a signaling variable and the perceived quality. These results and their implications are discussed in the chapter of concluding remarks.

Este trabalho tem como objetivo principal investigar o efeito da sinalização de qualidade na expectativa de recuperação ante uma falha no contexto de serviços. As expectativas de recuperação são as crenças que os clientes têm sobre o nível de recuperação adequado depois de uma falha no serviço, e a percepção de qualidade é considerada um dos seus antecedentes. A teoria da sinalização indica que os sinais são ações que a empresa pode realizar para transmitir informações sobre a qualidade dos seus produtos. Assim a sinalização, ao afetar a qualidade percebida, também afetaria a expectativa de recuperação que o cliente pode ter do serviço. Neste trabalho foram utilizadas como variáveis sinalizadoras o preço e a responsividade. O controle comportamental percebido, entendido como a percepção do indivíduo sobre sua habilidade para realizar um comportamento, é proposto como moderador da relação entre as variáveis sinalizadoras e a qualidade percebida. Foram conduzidos dois estudos experimentais de desenho fatorial e intersujeitos para se testar as hipóteses formuladas com base na literatura. Os experimentos contaram com a participação de 116 e 220 estudantes de graduação, respectivamente. No primeiro experimento foram manipuladas as variáveis preço e responsividade; no segundo experimento foi adicionado a essas variáveis o controle comportamental percebido para-se verificar seu efeito moderador. Os resultados demonstram que a sinalização de qualidade através das variáveis preço e responsividade afetam a qualidade percebida e a expectativa de recuperação dos clientes ante uma falha. O segundo estudo suporta a hipótese envolvendo a moderação do controle comportamental percebido na relação entre a variável sinalizadora preço e a qualidade percebida. Estes resultados e as implicações encontradas são finalmente discutidos no capítulo de considerações finais. / The main purpose of this research is to investigate the effect of signal quality in the recovery expectation after a service failure. Recovery expectations are customer beliefs about proper levels of compensation after service failure, and this is preceded by the quality perception. The signaling theory states that signals are firms actions that can be performed to communicate information about the quality of a product. Thus signaling by affecting the perceived quality also affects customer recovery expectation. This study explores the signaling effects of price and responsiveness. The perceived behavior control, regarded as the individual perception over the ability to perform a behavior, was proposed as a moderator between signaling variables and perceived quality. Two experimental studies with factorial design and between subjects were conducted in order to test the hypotheses formulated based on the literature review. These experiments were performed with 116 and 220 undergraduate students. For the first experiment price and responsiveness variables were manipulated; for the second one, perceived behavior control was added to verify its moderation impact. Results show that signaling quality through price and responsiveness can affect perceived quality and it affects the customer recovery expectation after a failure. The second experiment supports the hypothesis of the perceived behavior control moderation between price as a signaling variable and the perceived quality. These results and their implications are discussed in the chapter of concluding remarks.

This study comprehensively examined the factors shaping individuals' intentions towardplastic recycling, explicitly focusing on pro-environmental attitudes, subjective norms,perceived behavioral control, and moral norms. A quantitative research approach wasemployed, and data were gathered from 105 respondents through a survey instrument.The results indicated significant pro-environmental attitudes and perceived behavioralcontrol influences on recycling intentions. While subjective norms demonstratedmarginal significance, moral norms did not emerge as significant predictors. Thesefindings underscored the crucial roles of attitudes and perceived behavioral control inmotivating recycling behaviors. From a theoretical standpoint, the study reaffirmed therelevance of the Theory of Planned Behavior in understanding pro-environmentalbehaviors. Practically, the insights obtained offered valuable guidance for designingtargeted interventions to foster recycling behaviors and mitigate plastic pollution. Onecritical area for intervention is enhancing PBC. Making recycling more accessible andconvenient can significantly boost individuals' confidence in their ability to recycle. Thiscan be achieved by improving the availability of recycling facilities, providing clearinformation on how to recycle correctly, and reducing perceived barriers to recycling.

Human immunodeficiency virus (HIV) and acquired immunodeficiency syndrome (AIDS) disproportionately affect African Americans in the South; given that population's high rate of church attendance, churches have been one potential avenue for HIV/AIDS education. Research has shown the importance of HIV/AIDS education in reducing risk behavior and infection, although church-based HIV/AIDS prevention programs for adults have received little scholarly attention, including the impact of such programs on attitudes, behavioral control, and intention to engage in safe sexual practices. Using Ajzens' theory of planned behavior as a foundation, the purpose of this quantitative study was to explore whether there is a statistically significant difference in attitudes, behavior control, and intention to engage in safe practices as a result of participation in a church program. Survey data were collected from a convenience sample of 132 adult participants, 68 of whom participated in a church-based HIV/AIDS prevention program, and a control group of 64 participants from a congregation without a program. Wilcoxon Ranks Tests were used to analyze the data. The results indicated a statistically significant difference between the experimental and control groups in regards to social norms and perceived behavioral control. There was no significant difference in the attitudes between the 2 groups. Implications for positive social change include informing policy makers and practitioners of the importance of church-based HIV/AIDS prevention programs as an innovative tool for adults to establish more effective HIV/AIDS prevention programs that will positively impact other ethnic groups at higher risk of acquiring the infection and disease.

Bakgrund: I Sverige har stillasittande bland barn blivit ett alltmer utbrett samhällsproblem. Samtidigt visar statistik att föreningsidrottandet minskar i alla åldrar.  Syfte: Den här studien undersöker hur attityd, subjektiv norm samt upplevd beteendekontroll påverkar barns träningsbeteende. Syftet är även att undersöka om det finns skillnader i barns träningsbeteende beroende på om de bor på landet eller i staden samt om det finns skillnader mellan flickor och pojkars träningsfrekvens. Teori: Studien använder sig av Teorin om planerat beteende (Theory of planned behavior) för att undersöka faktorer som påverkar barns träningsbeteende. Metod: Studien har ett stratifierat bekvämlighetsurval som bestod av mellanstadieelever i åldern 9–13 år och bosatta i Skaraborg. Antalet respondenter var 322 (svarsfrekvens 97,9%). Studien har även en komparativ design då den undersökte skillnader i barns träningsbeteende beroende på om de bodde på landsbygden eller i stad. Barnen deltog i en tvärsnittsstudie där de genomförde en gruppenkät under skoltid vårterminen 2023. Resultat: Studiens resultat visar att barn på landsbygden har en högre träningsfrekvens i organiserad fysisk aktivitet, samt att pojkar oftare deltar i träningsaktiviteter än flickor. Resultatet visade även att det fanns ett signifikant samband mellan barns träningsbeteende och föräldranormer samt mellan barns attityd till fysisk aktivitet och deras träningsfrekvens. / Background: In Sweden, sedentary behavior among children has become an increasingly widespread social problem. At the same time, statistics show that association sports are decreasing at all ages. Aim: This study investigates how attitude, subjective norms and perceived behavioral control influence children's exercise behavior. The purpose is also to investigate whether there are differences in children's exercise behavior depending on whether they live in the country or in the city, and whether there are differences between girls' and boys' exercise frequency. Theory: The study uses the Theory of planned behavior to investigate factors that influence children's exercise behavior. Method: The study has a stratified convenience sample that consisted of middle school students age 9–13 years and living in Skaraborg. The number of respondents was 322 (response rate 97.9%). The study also has a comparative design as it investigated the difference in children's exercise behavior depending on whether they lived in the countryside or in the city. The children participated in a cross-sectional study where a group questionnaire was completed during school hours in the spring term of 2023. Results: The results of the study show that children in rural areas have a higher training frequency in organized physical activity, and that boys often participate in training activities than girls. The results also showed that there was a significant relationship between children's exercise behavior and parental norms and between children's attitude to physical activity and their exercise frequency.