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Resiliensforskning, varumärke och identitet : Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv

<p>Since the beginning of 2007 Stockholm Resilience Centre has produced scientific</p><p>transdisciplinary research in the subjects of sustainability and resilience. There is a high</p><p>ambition to communicate the results of the research to key stakeholders. One of the target</p><p>groups is policy makers, because the mission identifies this group as important when reaching</p><p>for the main goal (vision) of the research institute. The media of choice is an e-newsletter</p><p>with the latest resilience research produced within Stockholm Resilience Centre. It is at the</p><p>same time an opportunity to bring forth the organisations objective connected with the vision.</p><p>The newsletter is studied in the light of marketing communication with the purpose to clarify</p><p>the needs of policy makers, examine the limits and possibilities of the media and the</p><p>organisational aspects with the intention to give guidelines concerning the development of the</p><p>newsletter. Through extensive litterature studies and qualitative interviews, conclusions are</p><p>made about the research institutes´ activities, it´s identity and message. The result is</p><p>interesting and useful for anyone who has tried to understand the complexity of organisational</p><p>communication.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:su-7825
Date January 2008
CreatorsHuldt, Camilla
PublisherStockholm University, Stockholm Resilience Centre
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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