New technological innovations and solutions create new buying patterns and new opportunities for companies to showcase and communicate their products. Research shows that digital and interactive product experiences in retail increase the consumer experience as technology influences the perception of products and willingness to buy. Augmented Reality (AR) improves the quality of the user experience by digitizing experiences and products in new dynamic and innovative ways that include the user's real environment. The mobile AR- applications IKEA Place and Ethan Allen inHome are designed to visualize furniture and home decor in the user's own home environment. In order to understand and explore how users perceive the interface and usability of the AR-applications, a usability study has been performed linking the results to accepted design principles in information architecture with focus on usability and user experience. Results from the tests, interviews and survey shows that the content, the placement and the amount of information plays an important role in user experience and usability. The findings also indicates that without a clear user context, the application loses its purpose, however well-designed the interface is. In order to be usable, the applications must create some kind of added value that is perceivable to the user. The overall studie has resulted in new empirical material regarding user research and opened up for a broader understanding as to how users experience and accepts mobile AR-applications within the trade.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-23715 |
| Date | January 2020 |
| Creators | Bjurström Ellström, Mariette |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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