Hur används sociala medier inom politiken idag? : En kvalitativ studie som jämför Twitter och Instagram, och hur dessa används inom politiken / How are social media used within politics today? : A qualitative study which compares Twitter and Instagram, and how they are used in politics

Description

This paper aimed to investigate how Swedish politicians use social media Twitter and Instagram and if there was evidence to discern of personal branding and identity creation. Main method used was the observation of four politicians’ shared content on Twitter and Instagram. In order to strengthen the results of the study, interviews were also made on the same politicians, of which two responded. The study showed, among other results that Twitter is used more for political aspects and Instagram to show personality and lifestyle. Several signs of personal branding and identity were also found.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18624

Tags

sociala

medier

nätverk

twitter

instagram

politik

politiker

personligt

varumärke

varumärkesbyggande

identitetsskapade

identitet

persona

retorik

Media and Communication Technology

Medieteknik

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-18624
Date	January 2012
Creators	Rundgren, Sophie, Ramos, Mikaela
Publisher	Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess