The study examined the most common visual representations of the city of Malmö on Instagrams #malmö hashtag over four days. The images were analyzed from a contextual perspective and a constructivist approach. Results from the study were utilized in the related media production; a series of illustrated and animated Instagram advertisements for Malmös tourist office.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-62422 |
| Date | January 2023 |
| Creators | Svensson, Kimmo |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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