本論文所探討的是利用智慧型行動裝置，如手機、平板電腦，以及未來可能大量普及的穿戴式眼鏡，打造一行動體驗行銷平台，並藉此平台設計一商業模式，使得消費者可以獲得四加一的體驗，包含：娛樂的、美學的、教育的、跳脫現實的，與參與的體驗。而商家在消費者參與遊戲的同時達到了吸客上門的目的，提高了能見度、傳達設計的訊息，同時也提高了購買意願。 此平台提供簡單易懂、自由創作的工具，只要利用智慧型行動裝置即可打造專屬的擴增實境行動服務。消費者可以建立自己所設計的故事與遊戲；商家也可以藉由平台設計遊戲應用軟體，將品牌精神、產品價值融入其中，藉以提高顧客關係，並達到行銷的目的。 / The objective of this study is to report a plan of an innovative business model on mobile devices. The business model is to provide a smart platform for businesses and individuals to conduct experience marketing. Applying the concept of gamification this platform can facilitate the design of the gaming applications and to attract a flow of users to visit the designated locations. This business model makes customers indulging in four plus one experiences including: entertainment, esthetic, educational, escapist, and engagement. The designers of the games can achieve the purpose of raising brand image, delivering key messages, and increasing visits. This platform provides simple and easy-to-understand tools. Users can build their own location-based game applications with augmented reality (AR) technology to enhance the experience of virtual/real challenges. Not only individuals can create their own games but also businesses can develop their own game applications embedded with brand spirit and product value to strengthen customer relationship.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0101380023 |
| Creators | 黃勝宏, Huang, Sheng Hung |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 中文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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