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Previous issue date: 2014-12-12 / Natal tem passado por importantes transforma??es nos ?ltimos 150 anos, desde as
a??es de embelezamento da cidade, ainda no s?culo XIX, at? os dias de hoje, quando
essas transforma??es passam a ter como objetivo inserir a cidade na competi??o
interurbana pela atra??o de visitantes e dos fluxos de capital e consumo. Considerase
que as primeiras iniciativas com vistas ao incremento do turismo em Natal
ocorreram ainda nos anos 1960; entretanto, percebe-se que, apenas a partir da
d?cada de 1980, houve um expressivo aumento das atividades tur?sticas em Natal e
Regi?o Metropolitana, notadamente no litoral oriental do estado do Rio Grande do
Norte, levando a uma expans?o do mercado de trabalho, ao aumento significativo dos
investimentos estrangeiros, a mudan?as territoriais de grande impacto e ? produ??o
de edifica??es voltadas principalmente para o ramo hoteleiro e de segunda resid?ncia
para os turistas europeus. Desde ent?o, os incentivos ? atividade tur?stica no estado
t?m se mantido e at? aumentado, com base no turismo voltado ?s belezas naturais,
gastronomia local e eventos, o que transformou a atividade tur?stica numa das
principais fontes de divisas para o munic?pio de Natal. No in?cio do s?culo XXI, j? est?
estabelecida na cidade a constru??o de condom?nios verticais, monumentos (inclusive
aqueles de grife), como o Parque da Cidade, projetado por Oscar Niemeyer, shopping
centers e, para receber a Copa do Mundo, a Arena das Dunas, entre outros, voltados
para o consumidor local e para o consumidor estrangeiro, notadamente o europeu.
Entende-se que essas diversas novas edifica??es, monumentos e tamb?m as
renova??es e restaura??es, implantados na cidade de Natal, buscaram a constru??o
de uma nova identidade para a cidade, dentro do processo de desenvolvimento
capitalista e de espetaculariza??o urbana. Considera-se que os monumentos e as
edifica??es ic?nicos s?o atributos apresentados pelas cidades com vistas ? venda das
localidades como mercadorias, estabelecendo uma nova quest?o urbana, um novo
protagonismo das cidades, que buscam maior autonomia em rela??o ao Estadona??o.
Nesta pesquisa, analisa-se o objeto arquitet?nico, ou seja, as edifica??es e os
monumentos constru?dos ou restaurados em Natal e sua relev?ncia para o city
marketing promovido pela cidade. Verificou-se que, de fato, essas edifica??es e
monumentos est?o inseridos na produ??o arquitet?nica contempor?nea como base
para o incremento da competitividade de Natal, e revelam um modo de produ??o
capitalista, amparado nos recursos p?blicos, que opera na produ??o do espa?o
urbano com vistas a repeti??o do modelo hegem?nico da cidade competitiva / Natal has come through major changes in the last 150 years, since the actions of city
beautification, in the 19th century, until the present day, when such transformations
start to have the objective of including the city in the competition for the attraction of
the capital flows and consumption, domestically and in a foreign sense. It is thought
that the first initiatives aimed at increasing tourism in Natal occurred in the 1960s,
however, it became apparent that only from the 1980s was there a significant increase
in tourist activities in Natal and the Metropolitan Region, especially on the east coast
of the state of Rio Grande do Norte, leading to an expansion of the labour market, the
significant increase of foreign investment, territorial changes of great impact and the
production of buildings primarily intended for the hotel industry and second residence
for European tourists. Since then, the incentives for tourist activity in the state have
been maintained and even increased, based on tourism aimed at natural beauties,
local cuisine and events, which transformed the tourist activity in one of the main
sources of foreign exchange for the city of Natal. In the early 21st century, the
construction of high-rise condominiums, monuments (including the designer ones),
such as the Parque da Cidade, designed by Oscar Niemeyer, were already
established. Also, shopping centers and, in order to host the World Cup, the new
football stadium, the Arena das Dunas, among others, which were aimed at local and
foreign consumers, especially European, stood out in the city. It is understood that
these new buildings, monuments and also renovations and restorations that were
deployed in the city of Natal aimed at constructing a new identity for the city, within the
process of capitalist development and urban spectacle. It is considered that the
monuments and the iconic buildings are attributes of the cities aimed at selling
locations as goods, establishing a new urban environment, a new role as cities, which
aimed at seeking greater autonomy from the nation-state. In this research, it was
sought to analyze the architectural object, that is, buildings and monuments built or
restored in Natal and its relevance to the city marketing promoted by the city itself. It
was found that, indeed, such buildings and monuments are inserted in contemporary
architectural production as a basis for increasing the competitive nature of Natal. In
addition, they reveal a capitalist mode of production, supported by public resources,
operating in the production of urban space with a view to repeating the hegemonic
model of a competitive city
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/19641 |
| Date | 12 December 2014 |
| Creators | Barbosa, Luciano C?sar Bezerra |
| Contributors | 21501122487, http://lattes.cnpq.br/7057449448661416, Cruz, Fernando Manuel Rocha da, 75464829172, http://lattes.cnpq.br/1048087637452959, Valery, Francoise Dominique, 24154075420, http://lattes.cnpq.br/4209389784311678, Elali, Gleice Virg?nia Medeiros de Azambuja, 30804884404, http://lattes.cnpq.br/3061713076071714, D'Ottaviano, Maria Camila Loffredo, 13792943808, http://lattes.cnpq.br/6046995637655379, Lins, Regina Dulce Barbosa, 22483365434, http://lattes.cnpq.br/0222281897042995, Valen?a, M?rcio Moraes |
| Publisher | Universidade Federal do Rio Grande do Norte, PROGRAMA DE P?S-GRADUA??O EM ARQUITETURA E URBANISMO, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/doctoralThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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