Rökning dödar vem? : En språkvetenskaplig studie kring de grammatiska och semiotiska resursernas skapande av förutsättningar för förståelse av orsak och verkan i hälsovarningar på svenska  cigarettpaket år 2014-2016. / Smoking kills who? : A linguistic study on how health warnings that adorn Swedish cigarette packages affects the consumer on a grammatical and a semiotic level.

Description

This study attempts to answer three questions regarding how health warnings that adorn Swedish cigarette packages affects the consumer on a grammatical and a semiotic level. To investigate this, the health warnings has been analysed in order to identify the grammatical and semiotic components impact on the coniditons for the messages to influence the recipicent. By examining two different designs of health warnings from the tobacco directive from 2014 and 2016, and to take part in a focus groups opinions, this study revealed different factors that enable or limit the consumer to perceive and embrace that which is conveyed in these specific health warnings.

Links & Downloads

1. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31965

Tags

text

semiotic resources

interpersonal metafunction

ideationell metafunction

referent

attitudes

focus group

text

semiotiska resurser

interpersonell metafunktion

ideationell metafunktion

referent

attityd

fokusgrupp

General Language Studies and Linguistics

Additional Fields

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-31965
Date	January 2016
Creators	Djupfeldt, Kajsa
Publisher	Södertörns högskola, Svenska
Source Sets	DiVA Archive at Upsalla University
Language	Swedish
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess