碩士 / 建國科技大學 / 美容科技研究所 / 102 / Living a fast-paced life, nowadays people consider aromatherapy as one of the best ways to relieve stress. While aromatherapy becomes popular, aromatherapy businesses also prevail in Taiwan. This study aimed at investigating the relationships among consumer demographics, buying behaviors and perceptions towards aromatherapy, consuming factors, and service quality in the hope of providing constructive suggestions to the aromatherapy enterprisers. Four focus-group interviews were conducted to identify consumer perceptions towards aromatherapy. Purposively surveying aromatherapy customers, this study distributed 520 questionnaires with 477 returns, resulting in a 92% response rate. Qualitative analysis included descriptive statistics, t-tests, ANOVA and Chi-square tests. The results are listed as follow: 1. Based on the focus-group interviews, the benefits of receiving aromatherapy included “beautiful health,” “spirit health,” “body health” and “quality of life”; in addition, “beautiful health” was the most frequently mentioned benefit. 2. According to the survey analysis, most of the consumers were married females aged 31-40, worked in the service industries, spent NT$100-2000/month in aromatherapy, and visited aromatherapy shops by themselves whenever needed. 3. Significant differences in perceptions were found among consumers of various backgrounds and buying behaviors. Those who resided in northern Taiwan, had longer history of receiving aromatherapy, purchased more aromatherapy products, received aromatherapy service more frequently, had fixed aroma therapists, were females, younger, and highly educated, tended to perceive aromatherapy and service quality provided by aromatherapy shops more highly than the others. Key words: Aromatherapy, consumer behavior, service quality

AROMATHERAPY AND ITS FAVOURITE ESSENTIAL OILS Student: Karra, E. Tutor: Marešová, H. Department of Social and Clinical Pharmacy, Faculty of Pharmacy in Hradec Králové, Charles University in Prague, Czech Republic Background: This thesis was made because I wanted to work on something different from what we are being taught at the Faculty of Pharmacy. But the topic should be near to the worlwide pharmacy practice. Nowadays many people are interested in Complementarey and Alternative Medicine (CAM). I decided to visit Dr. Marešová (a teaching practitioner at our Faculty) to ask her for a topic. She agreed and proposed Aromatherapy, and I found it quite interesting. During my work I started to realize how important and effective Aromatherapy may be, how easily it can be applied and become a part of our life. Aim: The aim of the thesis is to gain an understanding of what aromatherapy is and to show its benefits. Furthermore to introduce the substances (essential oils) that can be used and their availability, their several application forms and the various therapeutic effects. Nevertheless, essential oils may also be dangerous sometimes. For example, during pregnancy the use of some essential oils may be a problem and some oversensitive people may see an exacerbation of their allergies as well. Therefore,...

碩士 / 國立屏東科技大學 / 科技管理研究所 / 97 / This study explores the key factors that influence the knolwdge transfer of the aromatherapy Spa industry to aroma-therapists, and retailers. The research framework is constructed based on literatures, and the factors affecting knowledge transfer are divided into six categories: “knowledgecharacteristics,” “characteristics of knowledge providers,” “characteristics of knowledge recipients,” “personal contexts,” “organizational contexts,” and “method of knowledge transfer.” Interviews with six aroma-therapists from the case company and three retailers are conducted, and then the interview results are combined with the theoretical questionnaires to form a questionnaire of 83 items. Run test and Wilcoxon-Mann-Whitney test are used to analyse the results of the survey. The results show that 58 out of 83 factors significantly affect the knowledge transfer for aroma-therapists and retailers. On the other hand, 2 out of 83 factors have different effects on knowledge transfer to the therapists and the retailers. Finally, suggestions are provided to firms in the aromatherapy Spa industry when conducting knowledge transfer activities.

碩士 / 國立屏東科技大學 / 技術及職業教育研究所 / 98 / The main purpose of this study was to investigate the consumer opinions regarding to the effectiveness of using lymphatic drainage, aromatherapy, and combing lymphatic drainage with aromatherapy. 410 customers from Tainan, Kaohsiung, and Pingtung were invited to fill out the questionnaire. The questionnaire included four dimensions in terms of the demographic data, the effectiveness of using lymphatic drainage, aromatherapy, and combing lymphatic drainage with aromatherapy. The internal reliability test in the effectiveness of using lymphatic drainage was .869, the effectiveness of using aromatherapy was .804, the effectiveness of combing lymphatic drainage with aromatherapy was .861, and total scale was .920 overall. Results indicated that customers had non-significant different scores of the use of lymphatic drainage, aromatherapy, combining lymphatic drainage and aromatherapy effectiveness based on various age, family status, occupation, education level and using frequency. Furthermore, the consumers living in various residence areas had significant scores in the using lymphatic drainage effectiveness. Additionally, consumers had significant scores in the using of aromatherapy based on various gender, the contact time, and health situation. Consumers had significant scores on the using combining lymphatic drainage with aromatherapy based on various home incomes. In sum, consumers using lymphatic drainage, aromatherapy, combining lymphatic drainage with aromatherapy were highly significantly associated with their health situations. Finally, some suggestions were provided for the education institutions and some relevant stores.

博士 / 國立陽明大學 / 護理學系 / 103 / Background One of the most common symptoms observed in patients with dementia is agitation, and several non-pharmacological treatments have been used to control this symptom. However, because of limitations in research design, the benefit of non-pharmacological treatments has only been demonstrated in certain cases. The purpose of this study was to compare aroma-acupressure and aromatherapy with respect to their effects on agitation in patients with dementia. Methods In this experimental study, the participants were used multiple stages sampling then randomly assigned to three groups: 56 patients were included in the aroma-acupressure group, 73 patients in the aromatherapy group, and 57 patients in the control group who received daily routine as usual without intervention. The study instruments included CMAI, SSCI, MMSE, CSDD, PDS, vital sign, HRV and actigraphy. CMAI, SSCI, MMSE, CSDD, PDS were used in the pre-test, post-test and post-three-week test. Vital sign was daily checked before and after protocols during the four-week interventions. The HRV was used in the pre-test, the post-test and the post-three-week test as well as every week during the four-week interventions. The actigraphy was continuous used five days per week, in the pre-test, post-test and four-week interventions. Results The CMAI, CSDD and PDS scores were significantly lower in the aroma-acupressure and aromatherapy groups compared with the control group in the post-test and post-three-week assessments. The SSCI scores of aroma-acupressure group were significant lower in the post-test and post-three-week. The MMSE didn’t show any improvement in the three groups. The body temperature, pulse and blood pressure were significant lower in the both groups during four-week interventions. Sympathetic nervous activity of HRV was significantly lower in the fourth week in the aroma-acupressure group and in the second week in the aromatherapy group, whereas parasympathetic nervous activity of HRV increased from the second week to the fourth week in the aroma-acupressure group and in the fourth week in the aromatherapy group. The actigraphy included step and activity. The step was significant lower in the post-test in the aroma-acupressure group, and the activity was significant lower in the third week intervention in the aroma-acupressure group. Conclusions Aroma-acupressure had a greater effect than aromatherapy on agitation in patients with dementia. However, agitation was improved in both of the groups, which allowed the patients with dementia to become more relaxed. Future studies should continue to assess the benefits of aroma-acupressure and aromatherapy for the treatment of agitation in dementia patients.

碩士 / 國防醫學院 / 護理研究所 / 101 / Antenatal stress and depression can affect the health of mothers and fetuses. Previous studies have demonstrated that antenatal stress and depression induced problems, including the risk of pregnancy complications, impaired mother-infant interactions, preterm labor, low infant birth weight, and postpartum depression. Therefore, it is important to give early interventions to relieve pregnant women’s stress during pregnancy. Such interventions can prevent antenatal stress and depression, prompting the psychological well-being of mothers and fetuses. The purpose of this study was to compare the effectiveness of aromatherapy with massage to that of routine prenatal care on pregnant women’s antenatal stress and depression, as well as heart rate and blood pressure. In this prospective, experimental, pretest-posttest study, 22 pregnant women (gestational age 12-16 weeks) were enrolled from a medical center in northern Taiwan. Eleven were assigned to a control group and 11 to an experimental group. Pregnant women in the control group received routine prenatal care. Pregnant women in the experimental group also received routine care plus aromatherapy with massage for 30 minutes each month for 3 months. Antenatal stress and depression were measured with the Pregnancy Stress Rating Scale and Edinburgh Depression Scale, respectively, at the start and end of the study. Heart rate and blood pressure were measured before and after the intervention or routine prenatal care. The results showed that the experimental group had significantly lower heart rate than the control group at the first and second measurements (first: B=-3.818, p=0.011; second: B=-4.239, p=0.010). However, the intervention had no significant effect on heart rate at the third measurement. Furthermore, the intervention did not affect antenatal stress and depression or blood pressure. The lack of effect on these outcomes may be due to the small sample size or insufficient aromatherapy with massage. These findings indicate that aromatherapy with massage effectively reduced heart rate of pregnant women for 2 months. We suggest that future studies increase the sample size or aromatherapy with massage once a week. If our preliminary results are confirmed in future studies, midwives and nurses may apply aromatherapy with massage in prenatal education programs.

碩士 / 高苑科技大學 / 經營管理研究所 / 101 / The impact of Aromatherapy cognition and needs on purchasing intention - An example for Kaohsiung Area Abstract Today, with the progress of the times, human beings enjoy the technological civilization, environmental pollution, abuse of synthetic drugs, accompanied by rapid changes of physical and mental pressure and social structure, more and more of the modern physical and mental illnesses. In a busy life, began to think about the natural way to maintain health, away from the disease, improve the quality of life. Aromatherapy in some advanced countries in Europe and the United States has been identified as one of the important items as "natural therapies". The Aromatherapy is nearly ten years practitioners, the medical profession and academia gradually feel the interest in the field, however, to consumer face angle to explore little consumer purchase intention of aromatherapy consumer behavior research. This study investigated consumer cognition and needs of aromatherapy, purchase intention for consumers. In this study, Kaohsiung aromatherapy consumers with cognitive sampling object, using convenience sampling method, a total of 300 valid questionnaires, and empirical through the SPSS 16.0 statistical package. The results show that consumer cognition and needs are interested in a positive impact on purchase intentions. In addition, significant positive difference in individual variables of gender, age, occupation and other consumer purchase intention. By the empirical results, the managerial implications of the use, as a follow-up theory construction and development of practice reference. Keywords: aromatherapy cogniton, aromatherapy needs, purchase intention

碩士 / 中國醫藥大學 / 中醫學系碩士班 / 103

碩士 / 南華大學 / 非營利事業管理學系 / 101 / The main purpose of this study is to explore the Chia- yi City Aromatherapy Union, the demographic statistics of the members, service satisfaction, and organization identification in the degree of satisfaction. 　 　　The study was based on questionnaire survey. The population includes all union members. Accepted feedback samples were 256 copies. Using the methods of descriptive statistics, T-test, one-way ANOVA, Pearson product-moment, the results were as follows： 　 　　The majority of the union members are females. In the service satisfaction, the most satisfactory item is that the welfare of the members and the unsatisfactory item is the environmental facility of service. In the organization identification, the most satisfactory item is the self grownup and the unsatisfactory item is consistent promise. The research shows that in order to satisfy the need of members, welfare is the most important factor for union members. Self grows up is the important factor for organization identification.

碩士 / 淡江大學 / 國際貿易學系國際企業學碩士班 / 96 / Since the SPA service been subsumed one of the priority industries in our country in 2006, it brings the opportunities for the market. The output value of SPA service has at present surpassed 25 billion NT Dollars in Taiwan, and the rate of growth is 25 percend every year. It estimated that there will be 20 billion NT Dollars per year in the future. Accepting the SPA service is already a more and more universal consumer behavior. And which factors can affect the customer’s experiential value while accepting the SPA service is the important subject. In our paper, we will adopted the qualitative research in semi-structural in-depth interview to talk with 14 customers who accepted the SPA service to analyze the customer’s incentive to accept the SPA service, the customer’s perception of experiential value of accepting the SPA service, the factors of influencing the customer’s experiential value, and the influence of gender factor on Customer’s perception of experiential value. In conclusion, in aromatherapy industry, including many kinds of service encounter scholars submitted before, such as the servicescape and service personnel, the gender and age disparity was the important factors on influencing the experiential value. The different gender and age disparity of customer and aromatherapist influencing the customer`s experiential value while accepting the SPA service.