碩士 / 醒吾科技大學 / 觀光休閒系所 / 105 / According to the customer’s feedback that from the questionnaire, we can know more about how customers feel about the services and products provided by our spa. Also, we will know how our customers feel about the different services and how much they know about them. Because of the spa open time that research used the same time and the same distances of the random sampling. The objective of this survey is for customers who had been to Yuro Spa of Hualien Promised Land Hotel and Resort. We are looking at the age group of our customers, between 20 years old and 51 years old above. We have chosen a convenient way to carry out random sampling for this research. The questionnaire will be available online and on paper for customers who had been to the Yuro Spa. In the end, we have received 168 questionnaires. We have got 74.4% of female customers who completed the questionnaire. The customers consumed that they got the information off the internet and some of were contracted from their friends the total 47.02% in the t-test process was taking from the IBM SPSS Statistics 20 software to get the average of the t-test. Through the two-tailed and F-test showed significance. And we found that women felt more comfortable than men of the treatment skill of aromatherapist. Besides that, women felt that more important than men to give the professional home care advise of aromatherapist. Although the women care about and think the price of Yuro Spa was unreasonable more than the men.

碩士 / 醒吾科技大學 / 觀光休閒系所 / 105 / Modern civilization to bring human progress and convenience, but also caused the Earth and the environment of human and spiritual pollution, making people began to want to return to the most natural and most natural way of life, so aromatherapy in nearly one or two decades in the world Set off a wave to the plant itself has a natural chemical composition to improve people's physical and mental health problems, and because the aromatherapy comfortable environment and high quality massage techniques loved by everyone, especially for long-distance travel tourists or business travelers , It is a big elimination of fatigue, the best recipe, so five-star hotel and holiday hotel introduction of aromatherapy wave swept the world. Aromatherapy industry is very wide range, in Taiwan, before the traditional beauty industry because of this wave of influx of aroma therapy industry, so whether it is a single shop salon, SPA shelter, SPA center, or five-star hotel The quality of the various types of aromatherapy museum and the quality of the aromatherapy mage is also good and bad, this study mainly discusses the aromatherapy marketing methods and brand image for the people's willingness to consume the impact of the design for the study of a Set the questionnaire, the survey for the aromatherapy industry to what kind of marketing will be more consumers to spend consumption, brand image will also affect the consumer's willingness to consume. Through the sample survey, from the questionnaire to obtain information and statistics and analysis of information, aromatherapy marketing and aromatherapy brand image will affect their willingness to consume, most of the consumer will focus on word of mouth marketing and practical brand image, such as friends and relatives of the Between the word of mouth, the Internet users experience the recommendation of praise, the customer to establish a good reputation and has always been good quality consumers are to decide whether to use the basis of consumption.

碩士 / 中臺科技大學 / 醫療暨健康產業管理系碩士班 / 105 / Background In this busy, fast-speed, and quick moving social environment, the decline of sleep quality is not only a normal trouble for people, but also an important factor to influence their health. Aromatherapy is a simple and convenient adjuvant therapy using the concept of physical and mental balance to cure body and mind, improve the quality of sleep, help people to get better quality of life and prevent diseases. The literature shows that people focused more on one single essential oil discussion, but fewer researches paid attention to compound essential oil aromatherapy for improving sleep quality. Purpose The purpose of this study is to find out if compound essential oil aromatherapy is effective on improving sleep quality. Method Subjects are sixty-nine participants from one aroma SPA hall in central Taiwan. They are all over 20 years-old with clear conscious and get Pittsburgh Sleep Quality Index (PSQI) more than or equal to 5 points with their agreements. Using quasi-experimental design, the participants were randomly assigned to the experimental group and the control group. The experimental group (35 participants) are served by the way of smear, sniff or breath the sweet dream compound essential oil before going to bed every day; the control group (34 participants) are served by the way of routine essential oil massage. Both groups are served for a period of continuous 28 days, and once a week of essential oil massage. This study uses Chinese version of SPSS for Windows 17.0 for data collation and statistical analysis. This statistics method adapts descriptive statistics, chi-square test and nonparametric statistics to analyze data. Results The results show that the effect of the experimental group on the quality of sleep is significantly better than that of the control group after the intervention of the aromatherapy group. For the experimental group, the average number of posttest is lower than pretest, including subjective sleep quality, sleep latency, sleep duration, sleep efficiency, sleep disturbances, daytime dysfunction, and total sleep scores. The study indicates that intervention in aromatherapy courses has a significant impact on the improvement in sleep quality of the participants. Conclusions This study indicates that the intervention of compound essential oil message and smearing or sniffing it before sleep is positively effective. Based on these results, it can be a reference for better quality of sleep, practical operation and applied method of aromatherapy SPA hall, and future research.

碩士 / 經國管理暨健康學院 / 健康產業管理研究所 / 104 / Past literature has identified that approximately 60% to 80% of Taiwanese nationals will suffer from shoulder and neck pain during their life time. With the arrival of the information age, younger generations must complete large amounts of their work sitting at computers. This requires that individuals maintain the same posture whilst typing for a long time, without any additional movements. Shoulder and neck pain cause a number of issues for many people, yet very few of them choose to go to a doctor for these problems. Pain medications are regularly used to relieve such types of pain. As an alternative to these, in the modern age, people may employ treatments such as sprays, pain patches, pain balms, exercise, massage and other auxiliary therapies like heat therapy. The present study included subjects who were clients of an aromatherapy spa in Xinyi District of Taipei who suffered from shoulder and neck pain. Subjects were treated with a combination of aromatherapy, acupuncture with pottery needles, and hand massage. The effects of these were measured via the pain index and heart rate variability.The study used a true experimental design in which subjects were openly recruited. Subjects who fit the criteria were randomly divided into three groups: Experimental Group 1, Experimental Group 2 and the control group. Each group consisted of 15 subjects. Experimental Group 1 received a combination of acupuncture with pottery needles, aromatic oils and hand massage on their shoulders and necks. Experimental Group 2 received a hand massage with basic Jojoba oil on their shoulders and necks. The control group rested without receiving any intervention. The experiment duration was six weeks, and the intervention was performed once per week during this time. Following observation and evaluation of the subjects during the one and a half month experimental period, it can be concluded that Experimental Group 1 had the most relief from the intervention followed by Experimental Group 2. The control group had fewest significant improvements. The present study found that a combination of aromatherapy, acupuncture with pottery needles, and hand massage significantly relieved shoulder and neck pain. This was reflected by both the subjects’ subjective ratings and by objective measurements of their variability in heart rates. The results of the study thus promote the use of this combination of aromatherapy, acupuncture with pottery needles, and hand massage of the neck and shoulders. This may give sufferers more choices for their pain relief and reduce their need to use medications or invasive therapies.

碩士 / 正修科技大學 / 化妝品與時尚彩妝研究所 / 104 / Incensing market competition in Taiwan beauty trends, facing of cosmetic medicine science and technology development, direct-selling in market competition of beauty, beauty influencers shopping in network operation and other get involved, how to break through and draw consumers to become your loyal customers? Investigate the effects of aromatherapy beauty consumer lifetime value of the customer impact factor to Consumer Motivation, Experience Marketing, Customer Relationship Management, Relationship Quality and Customer Lifetime Value for research purposes. This study was collected in aromatherapy beauty stores of consumers after professional services survey, the number of samples 400, aged about 18 years to 50 years of age. We use software of statistical SPSS18, to reliability and validity analysis, t test, one-way analysis of variance, correlation analysis, regression analysis, hierarchical regression analysis were analyzed, the results are as follows: 1.The characteristics of the individual on Consumer Motivation, Experiential Marketing, Customer Relationship Management pair Relationship Quality and Customer Lifetime Value on affect are significant correlation. 2.The personal characteristics (gender, marital status, age, occupation, education level, monthly income, aromatherapy shop spending time, the number of monthly consumption, the amount of a single consumer) and Consumer Motivation, Experience Marketing, Customer Relationship Management, and Relationship Quality with the Customer Lifetime Value are parts of significant effect. 3.There are significant correlation with Consumer motivation、Experiential marketing、Customer Relationship Management、Relationship Quality and Customer Lifetime Value. 4.There are significant positive impact on Consumer Motivation、Experiential Marketing、Customer Relationship Management、Relationship Quality、Customer Lifetime Value. Key words：Consumer Motivation、Experiential Marketing、Customer Relationship Management、Relationship Quality、Customer Lifetime Value

碩士 / 南華大學 / 企業管理學系管理科學碩博士班 / 104 / The purpose of this study is to explore influential factors of satisfaction of consumers of aromatherapy health. By using non-random convenience sampling method, in this study, data were collected from consumers experienced by aromatherapy health. 270 out of 300 questionnaires were received, in which 20 questionnaires were invalid such that 250 questionnaires are valid, and the effective response rate is 83.33%. 　　The resulting conclusions are as follows: Different occupation results in significant differences on involvement and perceived value. Involvement has a significantly positive effect on perceived value and customer satisfaction respectively. Perceived value has a significantly positive effect on customer satisfaction. Perceived value has a significantly partial mediation effect on the relationships between involvement and customer satisfaction.

碩士 / 建國科技大學 / 美容科技研究所 / 104 / Abstract Green clay came from Provence, France, where the local residents have employed green clay therapy for more than three hundred years. Also, green clay therapy has prevailed more than 40 years in certain aromatherapy salons in Taiwan. People receiving green clay therapy generally consider it a good healing method for health, balancing body, mind and spirit, and enhancement of living qualities. This study conducted a qualitative research applying "focus group interviews," aiming to investigate the perceptions that the consumers held towards green clay aromatherapy. Then it goes to conduct a quantitative research by using a questionnaire so as to understand consumers’ personal background, buying behavior, and perceptions towards green clay aromatherapy and service quality of the aromatherapy salons, as well as consumer satisfaction. This study conducted three focus group interviews, followed by 660 questionnaires, out of which 595 are valid, resulting an effective response rate of 90%. Analytical methods include descriptive statistics, chi-square test, independent sample t test, one-way analysis of variance and Scheffe Post Hoc test. The results are as follows: First, based on focus group interviews, it is noted that consumers' perception towards green clay aromatherapy involves benefits that can be categorized into four major dimensions and benefits of 27 items, which served as the questions set in the cognition scale in the continuous questionnaire of this study. Consumers of the three focus groups believe that there are four major benefits of green clay aromatherapy, including home care, skin care, health care, and emotional comfort. Second, according to the questionnaires, concerning consumers' background and consumption experiences, this study observes that most of the green clay aromatherapy consumers are at the age between 41-50, married, women, working in the service industry, and with high school degrees. Most consumers spend averagely NT$ 2,001-6,000 "purchasing skin care products related to green clay aromatherapy" per time, 2-4 "green clay aromatherapy courses." They usually consume "alone," "have received green clay aromatherapy" for about 3-4 years, have "regular" aromatherapists, and spend less than NT$10,000 "on skin care products per month." Also, "the frequency of using green clay aromatherapy" is once a month. Third, based on the analytical results of personal backgrounds versus the consumption experiences, this study finds that the green clay aromatherapy consumers in northern Taiwan form an M-shaped purchasing power, while those in the middle Taiwan have higher purchasing frequencies on green clay aromatherapy. In northern Taiwan, young, single or male consumers tend to randomly choose an aromatherapist. Housewives have stronger purchasing power than other professions. Elder consumers have higher usage frequency than younger ones. Fourth, concerning the cognition of green clay aromatherapy, service quality, consumer satisfaction, females, the elder, the married, consumers in southern Taiwan, long-term users, those with a regular aromatherapist, and those with greater purchasing power have higher perceptions towards green clay aromatherapy, service quality of the aromatherapy salons, and satisfaction level than males, the youth, the single, consumers in middle and northern Taiwan, short-term users, those without a regular aromatherapist, and those with low purchasing power. Therefore, this industry should be dedicated to promoting knowledge of green clay aromatherapy, encouraging consumers to enhance and understand the ideas of immunity, physical and mental health, and paying more careful attention to housewives because this consumer group can contribute to far greater profits for this industry than they do now! Keywords: Green clay aromatherapy, Consumer behavior, Service quality, Satisfaction

碩士 / 長庚科技大學 / 健康照護研究所 / 104 / United Nations Education Scientific and Cultural Organization (UNESCO) and World Health Organization (WHO) defined the elderly as over 65 years of age in 1956. The elderly is one of the most common groups of patients with sleep disturbance. The elderly of sleep disturbance may not only affect the life quality and the daily routine, but also may cause harm to the health. The drugs of insomnia in traditional treatment by the prescription of specialist include three category of barbiturates, benzodiazepines (BZDS), and chloral derivatives. The complementary and alternative medicine (CAM) is commonly recommended and adopted by community nurses. CAM for sleep disturbance includes aromatherapy, exercise, cognitive behavior therapy, multiple strategies, music, and acupressure. Among nurses, aromatherapy is the second most commonly used complementary therapy. The research design of experimental study was used with purposeful sampling from one in a long term care facility in Yilan. There was totally 48 residents in the study; 24 of them in the experimental group, whereas 24 were in the control group. Experimental group was aromatized with the lavender oil one hour/ per day from 4:30 pm to 5:30 pm for 3 days/ per week during 4 weeks. The results revealed that the aromatherapy can significantly not only enhance the quality of sleep but also improve the depression mood and the bodily pain and mental health in the quality of life. This study showed that the aromatherapy can relieve the discomfort of both body and psychologically for elderly people.

Introdução: A experiência da dor vivida pelo atleta de alto rendimento é tida como cotidiana e marcador de bom rendimento nos treinos e competições. Há uma crescente procura pelas terapias integrativas e complementares à saúde visando o bem-estar, qualidade de vida, rendimento e, principalmente, uma prática livre do risco de dopping. A aromaterapia, ciência que estuda o uso terapêutico dos óleos essenciais (OEs), tem mostrado resultados positivos empiricamente, porém, fazem-se necessárias pesquisas que validem tais práticas a fim de, com segurança e eficácia, servir àqueles que a necessitam e procuram. Objetivo: Avaliar o efeito dos óleos essenciais (OEs) sobre a dor no atleta de alto rendimento. Métodos: Estudo piloto quasi-experimental, cegado para o participante, com duas fases: a primeira com utilização de placebo (15 dias) denominada grupo Dor A, a segunda com OEs (15 dias) chamada grupo Dor B e um follow-up de sete dias. Amostra de conveniência composta por 26 atletas adultos de alto rendimento. A intervenção foi realizada com uma sinergia de OEs (lavanda, gengibre e sucupira) e como placebo foi utilizado óleo vegetal inerte (OV). Para a coleta de dados foram utilizados um questionário com dados sóciodemográficos e prática do esporte, recordatório de dor e tratamentos durante o período de estudo, e escalas de Humor de Brunel (BRUMS) e Inventário Breve de Dor (IBD). Para análise de dados utilizou-se o modelo de efeitos fixos e o teste de Bonferroni, teste d Cohen, além de medidas descritivas de tendência central e de variabilidade. Resultados: No início do tratamento, os 26 atletas apresentaram médias de dor de 5,2 no grupo Dor A e 5,6 no grupo Dor B. Após o tratamento com o óleo medicado houve redução de 79% na dor logo após os 15 dias de aplicação e de 81% ao final do período de follow-up (p < 0,001). O nível de tensão medido pela Escala de Humor de Brunel indicou melhora de 37%, logo após o período de aplicação do óleo medicado e 49% após o período de follow-up (p < 0,05). Conclusão: Os resultados mostraram que a sinergia de óleos essências em diluição de 10% teve efeito sobre a dor de atletas de alto rendimento em três aplicações diárias por 15 dias e possuiu efeito residual em sete dias de follow-up (p < 0,05). Observou-se efeito sobre o humor dos atletas, com diminuição da tensão (preocupação e tensão musculoesquelética). / Introduction: The experience of pain felt by high performance athletes is very common, and it is a sign of good performance in training and in competition too. There is a growing demand for integrative and complementary therapies aiming wellness, quality of life and performance increase, without the risk of doping. The science of aromatherapy, that studies the therapeutic use of essential oils (EOs), has shown positive results empirically, however, research is necessary to validate such practices in order to safely and effectively serve those who need it and seek it. Objective: evaluate the effect of essential oils over high performance athletes pain. Methods: Quasi-experimental pilot study, blinded to the participant, with two phases: the first one with the use of placebo (15 days) called Pain A group; the second with EOs (15 days) called Pain B group; and a follow-up of seven days. Convenience sample of 26 high performance adult athletes. For intervention, a synergy of EOs (lavender, ginger and sucupira) was used, and for placebo an inert vegetable oil (OV). For data collection, the following questionnaires were used: a sociodemographic data and sports practice questionnaire; a pain and treatment recall questionnaire; the Brunel Mood Scale (BRUMS), and the Brief Pain Inventory (IBD). For data analysis, it was used the fixed-effect model, the Bonferroni test, the d Cohen test, and descriptive measures of central tendency and variability. Results: At the beginning of the treatment, the 26 athletes scored 5.2 of pain average (Pain A group) and 5.6 of pain average (Pain B group). After the treatment with OE (15 days), the pain was reduced by 79% and 81% at the end of the follow-up period (p <0.001). The tension level measured by the Brunel Mood Scale indicated improvement of 37% after the period of OE application, and 49% after the follow-up period (p <0, 05). Conclusion: The results showed that the synergy of essential oils at 10% dilution had effect on the pain of high performance athletes in three daily applications for 15 days and residual effect by seven days of follow-up (p <0.05). In addition, the results showed effect on the athletes mood, with reduced tension (tension and musculoskeletal strain).

碩士 / 龍華科技大學 / 資訊管理系碩士班 / 106 / Customer relation management (CRM) is very helpful tool for business strategy, Traditional database systems main record characters of customer. Front desk attendant still do customer service and strike a deal based on their experience. Nowadays customer’s data can be organized, analyzed, and classified. After dividing the characteristics of customers' clusters this study can inference suitable products for customer. This may assist the training, which is accurately recommend aromatherapy to customer, of front desk attendant The purpose of this research is to use fuzzy c-means (FCM) and decision tree ID3 to summarize and analyze the influence factors of aromatic consumers. The CRM system is constructed by customer characteristics and actually transactions of essential oil products. It can also help therapists quickly find the proper essential oil products for customer, and can plan the best marketing strategies to enhance their competitiveness.