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A review of past literature has highlighted that the incorporation of corporate social responsibility (CSR) values in brand communications is difficult to get right. In particular, limited prior research has examined the evolving nature of CSR and how it is enacted within brand heritage and authenticity. In addressing this gap, this research examines the CSR reporting of two organisations and seeks to interpret how CSR initiatives are enacted within their individual brand heritage and authenticity. A programme of qualitative enquiry was adopted; initially 26 semi-structured interviews were designed to gain insight into the actual experience of a range of respondents of social responsibility ideas, messages and associations as they pertain to UK retailers. In phase two, a critical discourse analysis (CDA) proved an effective means to deconstruct the CSR reporting strategies that link to brand representations over an extensive time period for both UK brands. The findings from the study highlight how symbolic brand heritage references were significant in explaining brand-specific distinctions between CSR messages. High levels of brand-specific trust were linked to recollected memories for some consumers, but this contrasted with distrust by younger respondents. Notable findings from the CDA of Marks and Spencer reports were threefold, demonstrating: a) evidence of evolution in the nature and structure of CSR brand narratives; b) patterns showing strong interlinking of CSR reporting with components of brand heritage, (track record and core values); and c) attempts to create relational and experiential values that conjured forms of brand authenticity directed at stakeholders i.e. customers and employees. Conversely, for the Co-operative CDA offered a) less evidence of evolution in CSR brand narrative; b) limited patterns of interlinking of CSR reporting with elements of brand heritage in the early years, with stronger emergent patterns from the 2000s; and c) a formal reporting structure that offered a progressive evolution in CSR reporting but low evidence of brand authenticity. The study contributes to an increase in theoretical knowledge in the CSR and branding literature, and offers some original perspectives on the evolution of the producer narrative (central to CDA) of CSR messages over a lengthy time period (over 100 years). Methodologically, this study argues for the use of a CDA as an effective modus operandi to deconstruct the framing of CSR reporting strategies for organisations. From a marketer perspective, this study suggests that brand heritage and authenticity should be viewed more holistically– that it is perceived brand authenticity as it relates to CSR that may or may not be acknowledged by customers; and that the interpretation of brand authenticity may impact the degree of engagement with CSR messages.

Climate change is an issue that is increasingly being adopted into various NGO campaigns. Drawing on a theoretical framework that is grounded in post-colonialism and subaltern studies, this thesis investigates representations of agency in the climate change discourse of Oxfam International. The central research question guiding the study is: To what extent do developing world people and countries have agency in Oxfam International’s 2009 climate change campaign? The methodological approach used to address this question combines content analysis and critical discourse to analyze 105 documents published by Oxfam in the lead up to the 2009 U.N. Climate Change conference in Copenhagen, Denmark. The findings reveal that that developing world subjects tend to possess less speaking space and to be represented with less agency than their developed world counterparts.

Sexual violence against women in the time of conflict is a problem that appeared in many cases during wartime. Despite that it is a common problem, media and especially Western media through its coverage of war and rape during war did not give this concept its focus but rather researcher argued that media focus’s in its coverage on its ideology and agendas. In this study, which focus on media coverage during ISIS war in Iraq and Syria, critical discourse analysis was carried out on Western media and Arab media in order to understand media representation for Yazidi women who been subject to sexual violence and the potential outcomes for their representation. The results of the analysis showed that Western media represented Yazidi women as victims, on the other hand Arab media represented them as survivors, Western media portray put Yazidi women in the box of being the “other”, while both Western and Arab media had specific ideologies in their coverage, Western media with a political agenda and Arab media in justifying Islam from ISIS actions. In both cases media did not took sexual violence against Yazidi women in the wartime rape discourse.

Celebrities participate in performances from the zones of suffering in order to triggeremotions to their audiences and engage them in such causes. In this combination of criticaldiscourse analysis and rhetoric analysis, the author analyses four cases of celebrities:Angelina Jolie, Mandy Patinkin, a group of actors form the popular series Game of Thronesand Susan Sarandon who visited refugee camps in the island of Lesvos to see the conditionsunder which, the refugees were living. The combination of those methods with Chouliaraki's(2013) work on humanitarian celebrities and Goffman's (1959) work about the presentationof the self in everyday life, is used to unveil how celebrities communicate and use theirpolitical power in order to evoke participation in the global north.

Feminist Current is a multi-author Canadian self-proclaimed feminist website which frequently publishes trans-exclusionary radical feminist (TERF) discourse via blogs, podcasts, and global news. This project is a critical discourse analysis of the ways in which Feminist Current communicatively constructs and deconstructs transgender identity in problematic and exclusionary ways. In this study, I consider significant definitions given through Feminist Current, entertain the question of whether TERF is a slur, and discuss the major themes. Based on twenty-three sampled essays published on Feminist Current, I find that Feminist Current authors use five major themes in their discourse: violence against women, strategic censorship, antimanipulation and pro-bodily autonomy, performances of humor and naivete, and calls for solidarity. This discourse functions to separate transwomen from women’s spaces and position transwomen as illegitimate and aggressive, while simultaneously repositioning radical feminism as a superior ideological framing.

TOPICAL ANALYSIS OF FAKE NEWS 4 Abstract Since the 2016 US presidential campaign of Donald Trump, the term "fake news" has permeated mainstream discourse. The proliferation of disinformation and false narratives on social media platforms has caused concern in security circles in both the United States and European Union. Combining latent Dirichlet allocation, a machine learning method for text mining, with themes on topical analysis, ideology and social identity drawn from Critical Discourse theory, this thesis examines the elaborate fake news environments of two well-known English language websites: InfoWars and Sputnik News. Through the exploration of the ideologies and social representations at play in the larger thematic structure of these websites, a picture of two very different platforms emerges. One, a white dominant, somewhat isolationist counterculture mindset that promotes a racist and bigoted view of the world. Another, a more subtle world order-making perspective intent on reaching people in the realm of the mundane. Keywords: fake news, Sputnik, InfoWars, topical analysis, latent Dirichlet allocation Od americké prezidentské kampaně Donalda Trumpa z roku 2016, termín "fake news" (doslovně falešné zprávy) pronikl do mainstreamového diskurzu. Šíření dezinformací a falešných zpráv na platformách...

This essay, named ”A critical discourse analysis on the debate in parliament; regarding the law of consent”, aimed to clarify whether the political debate that took place before the voting of the “law of consent” was a case of penal populism or not. The essay also aimed to find out how the victims of sex crime was constructed, as a discourse, and used in the political debate. The method used to perform this was the critical discourse analysis, by Fairclough (1995). The results show that a change has taken place in the political debate, regarding how sex crime is viewed and analyzed today. That’s because politicians used discourses based in conflict and feminist theory. This can be regarded as a change in the social practices and a change of the “status quo”. The essay presents that's not the case. That’s because the parts that have made up penal populism, in Sweden, since the 70s-80s are present in the political debate regarding the “law of consent”.

Journalists in Iran work in a complex situation. In this study through conducting in-depth interviews with 12 Iranian journalists, I tried to understand this complex context. More specifically by conducting a critical discourse analysis on their words, I examined how these journalists make sense of their news work and what meanings emerge from it. I also, based on the framework of journalism ideology Deuze’s (2005), compared their meanings and values with mainstream journalists on a global level. I realized there are two main, even contrasting, categories of meaning for them. On the one hand, they feel frustrated about the future of their jobs at the personal level, and also the entire journalism profession at the broader level. In fact, they see how their job, both as a profession and as a social responsibility, is losing its importance. On the other hand, despite all those frustrating forces, they try to remain active. They engage in processes in order to make sense of their working lives. They attribute other meanings to their job in order to feel they are still useful, efficient, and influential. Iranian journalists are influenced more by the context, most importantly censorship and economic hardships, they live in rather than what they think are universal journalism norms.

In 2018-2019, 35.5% of people with a Dangerous Offender designation were Indigenous (Public Safety Canada, 2020, p. 117). While the disproportionate number of Indigenous people with the designation corresponds to the broader trend of overincarceration of Indigenous people in Canada, very little research has addressed the use of the designation on Indigenous people. This thesis provides a critical discourse analysis of 15 case law reports of Dangerous Offender designation hearings guided by settler colonial theory to examine why the designation disproportionately targets Indigenous people. I specifically examine the ways in which discourse enables the erasure of settler colonialism, and at time Indigeneity, in the decision-making process of Dangerous Offender designation hearings. The analysis found that the juridical framework for the application of the Dangerous Offender designation does not allow the courts to consider the impacts of settler colonialism at the designation stage. As such, the social locations of the individuals that demonstrate how settler colonialism may have contributed to their offending are not discussed in the decision-making process thereby creating a form of erasure of settler colonialism in the designation process. Additionally, the juridical framework gives psych experts much authority in the decision-making process. Thus, risk discourse dominates much of the case law reports and the impacts of settler colonialism as thereby translated in individual risk factors. Many of the risk factors that justify the application of the designation are in fact symptoms of settler colonialism. In sum, I conclude that the juridical framework of the Dangerous Offender designation is designed in a way that contributes to disproportionately targeting Indigenous people because their unique experience of settler colonialism and the role in played in their offending is erased or translated in risk which makes them more of a target.