<p>The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provides a new way of communicating with customers, as customers want to be talked with, not to. Companies have newly started to pay attention to this and as a result, the concept of blog marketing has been born. The little research that has been done on blog marketing has been done from a company perspective. However, no or little research has yet considered how consumers use blogs. In order to use blogs as a communication tool, it is of huge importance for companies to understand how consumers use blogs in their decision making. Hence the purpose is;</p><p>“To explore how and why consumers use blogs in their decision making process“</p><p>In order to answer this purpose we conducted nine interviews on young adults, as previous research suggests that this population use blogs the most (Tremayne, 2007). From the collected data a qualitative analyze was made in which the empirical findings was analyzed with support of the theoretical framework.</p><p>From the analysis we found that consumers use blogs throughout their decision making. Within the consumers’ decision making, collaborative blogs was mostly used as the consumers could get more input from a larger audience and because this type of blog tended to cover a specific topic of interest for the consumers. Consumers were found mainly writing in the blogs when they had knowledge to contribute with or when they needed information that they could not otherwise find in the blogs.</p><p>We also noticed that consumers turned to groups they belonged to, so called normative group, or they turned to groups that they did not belong to, so called comparative groups. These groups influenced the consumer by providing them with knowledge and by giving them positive and negative confirmation on their choice of purchase. However normative groups also persuaded the consumer to buy products in order to belong to the group.</p><p>Besides this, a pattern of characteristics of the individuals that the consumer blogged with were noticed. Consumers wanted user experiences and thus the vast majority of these individuals they turned to, seemed to be consumers themselves, with relevant product experiences. The consumers also seem to blog more with certain individuals, whose opinions were valued more. These individuals often shared the latest information on products.</p><p>Lastly we found that consumers seemed to be selective when reading blog posts. The blog posts needed to contain detailed- and up-to-date information. Moreover, consumers wanted blog post to be written by other consumers because they saw them as more credible then companies. The consumers also chose to read blog posts that show similarities be-tween the consumer and the blogger in terms of either usage pattern of product or preference for product choices.</p>

The kea is the only parrot species in the world to include the true alpine environment as part of their habitat. Survival in these harsh alpine conditions has been hypothesised to be the cause of the generalist behaviour of kea, leading to their heightened explorative behaviour and curiosity. Kea are also widely regarded as being extraordinarily intelligent. It is their intelligence that suggests that kea may possess a sophisticated communication system. I conducted a study exploring the potentially complex vocal repertoire of the kea. My study was conducted with wild population of banded juvenile and fledgling kea in Aoraki/Mount Cook National Park between February 2003 and April 2004. I obtained 449 vocalisations from 16 identified and several unidentified kea. The results of this study confirmed that the vocal repertoire of the kea is exceptionally large for a parrot species, encompassing over 17 vocalisations. This study revealed five vocalisations previously undescribed in the kea repertoire and showed for the first time that vocal repertoire of immature kea may be different to the repertoire of adult kea. Two possible gender specific vocalisations were also revealed. The study of apparent vocal responses revealed that kea appear to be able to identify vocalisation types and respond accordingly using combinations of increasingly complex vocalisations. This is also the first study to take advantage of the similarity between human and parrot vocal systems for the kea, by utilizing powerful human speech analysis software. The results of this analysis allowed the identification of subtle differences in kea vocalisations, including the presence of graded signals, not identifiable by use of spectrogram analysis.

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