Flexible approaches for eliciting preferences of decision makers involved in a conflict are developed along with applications to real-world disputes. More specifically, two multiple criteria decision making approaches are proposed for capturing the relative preferences of a decision maker participating in a conflict situation. A case study in logistics concerned with the conflict arising over the expansion of port facilities on the west coast of North America as well as a transportation negotiation dispute are used to illustrate how these approaches can be integrated with the Graph Model for Conflict Resolution, a practical conflict analysis methodology. Ascertaining the preferences of the decision makers taking part in a conflict constitutes a key element in the construction of a formal conflict model. In practice, the relative preferences, which reflect each decision maker’s objectives or goals in a given situation, are rather difficult to obtain. The first method for preference elicitation is to integrate an Analytic Hierarchy Process (AHP) preference ranking method with the Graph Model for Conflict Resolution. The AHP approach is used to elicit relative preferences of decision makers, and this preference information is then fed into a graph model for further stability analyses. The case study of the Canadian west coast port congestion conflict is investigated using this integrated model. Another approach is based on a fuzzy multiple criteria out-ranking technique called ELECTRE III. It is also employed for ranking states or possible scenarios in a conflict from most to least preferred, with ties allowed, by the decision maker according to his or her own value system. The model is applied to a transportation negotiation dispute between the two key parties consisting of shippers and carriers.

In response to recent economic downturn and its turmoil impact, semiconductor distributors begin to take on a customer relationship management approaches in hoping to find critical success factors. Additionally, they hope to actively strengthen internal competitiveness so that market advantage can be gained, and therefore leading to a better industry position. therefore, it is very different to establish noticeable product differentiation within this limited environment, as well as maximizing any profit gain. By emphasizing Customer Relationship development, semiconductor distributors can maintain a more long-term relationship and stay competitive. The purpose of this study is therefore listed as follows: 1.To explore the effect of industrial environment on customer relationship and the associating key factors. 2.To explore the attributes of successful business strategy, its critical factors and their effects on successful customer relationship management. 3.To evaluate on financial capability and its influence on the success of Customer Relationship Management. 4.To explore the relationship between supplier relationship management on customer relation and other critical factors. In this study, Analytic Hierarchy Process (AHP) will be used to divide the topic into two levels. First thru the use of general discussion and review on focus group, a structuralized second level, including the associating four dimensions, along with each dimension¡¦s relevance towards the success factors will be drafted. By synchronizing both AHP qualitative and quantitative data, it is then possible to establish an in-depth understanding on Customer Relationship Management in semiconductor distributors. Through this example, it is then possible to understand the critical importance behind these key factors: customization on product capabilities, ability to improve inventory turnover, and lastly, financial control capabilities.

Abstract In general, plastic materials can be classified into two categories: "thermoplastic" and "thermosetting plastic", the former is usually recyclable, when the latter isn¡¦t, and which results the solid waste problem. In the same way in thermoplastic divided into: generic plastic, generic engineering plastic, high-performance engineering plastic three categories. As technology advances, a variety of industries flourish as the world trend, various products are gradually moves forward. To improve performance, high-performance engineering plastic is more widely used and occupied part of the product cost. However, all the using of high-performance engineering plastic in Taiwan relies on imports, as any discarded after use like bury or burn in the landfill and incinerator results waste of resources and pollution problems. Therefore, recycling has become an important tool to make full use of limited resources. In literature review, we discuss the theory of technological innovation, according to the data of high-performance engineering plastic scrap recovery industry, using the AHP model to identify key success factors, as a supplementary tool for corporate decision-making to reduce costs and increase product competitiveness. After the AHP analysis, this study found that high-performance engineering plastic scrap recovery industry in the technology innovation process should emphasize the principles according to the order of (1) Technology Innovation Strategy (2) Technology Innovation Investment (3) Sources of Technology Innovation (4) Organization Design and Culture, and found the indicators to access each of these four principles. Which allows us to create higher value, to maximize corporate profits, and lower raw material costs of manufacturing, to achieve great competitive in the market share when countries around the world are now confronted with the rising pressure of increasing oil prices and actively promoting the environmental protection, energy conservation, and carbon reduction.

Abstract Due to the recent financial crisis, global economy downturn forces corporate to downsize, shut down unprofitable plants and layoff which have increased unemployment rate dramatically. Franchising creates a lot of employment opportunities as well as dream come true for many people who dream of becoming a boss. For those reasons, franchising operation model is one of the quickest ways to increase business scale and conquer market share in both Mainland China and Taiwan in a short time. In a value chain, a franchising system not only can increase economy of scale and operation efficiency through ship in/out logistic, production process, marketing, after sale service but also through supporting activities such as infrastructure, human resource, training, purchasing, research and development. However, how to survive or even stand out in such a competitive market, key successful factors plays a very important role. This research paper focuses on beverage franchising chain policy, aiming at understanding key factors which effect a franchisee to choose best fit franchiser and to understand beverage market trend in both mainland China and Taiwan. This research paper chooses a couple franchising policy factors among mainland China and Taiwan and uses analytical hierarchy process to understand franchisee¡¦s decision making process. The interviewees include industrial experts among mainland China and Taiwan, academic representatives and franchisees from both mainland China and Taiwan (9each). By having in depth discussion with each interviewee, qualitative and quantitative AHP survey data was collected for analysis in order to understand franchising industry development trend in mainland China and Taiwan. This research paper further understands the relationship between franchising key policies and future development trend in mainland China and Taiwan through collecting qualitative and quantitative AHP survey data at the same time. By comparing perception differences between the 3 types of interviewees through ANOVA analysis, a more specific proposal can be provided for franchisee, franchiser and related government department for reference. Keyword: Franchising, Chain, beverage market , human resource, analytical hierarchy process, AHP, ANOVA statistic analysis

A global outbreak of a new strain of H1N1 influenza virus caused the 2009 flu pandemic. Taiwan was one of the 12 countries in the world capable of producing H1N1 vaccine domestically. The domestic vaccine manufactured by Adimmune Corporation proved to be safe and effective. However, the public opinion generally criticized negatively toward this H1N1 prevention work. This study explored the various entities and relations surrounding the prevention. The first experiment looked into people¡¦s recall toward government¡¦s promotion. This experiment used EyeLink to track subjects¡¦ eye movements on the promotional posters. The data showed the correlation between eye movement and recall, as well as the amount of information received by the subjects. The second experiment looked into people¡¦s decision toward H1N1 prevention. This experiment constructed an AHP model to study the problem. The subjects from various fields answered their view toward H1N1 prevention alternatives, and reported the actual inoculation rate of H1N1 vaccine. The goal aimed to choose a prevention method. The criteria included convenience, confidence, safety, and comfort. The alternatives included vaccination, medication, and sanitation. The experiment outcome summarized the inoculation statistics, attention distribution, involvement correlations, and decision priorities. The experiment result shows the subjects do not receive government¡¦s promotion well. The result also shows the subjects prefer sanitation for prevention. In addition, this study investigates Taiwan¡¦s vaccine and disease prevention development status. The analysis examines Adimmune Corporation and the vaccine market from different aspects. Finally, the conclusion provides recommendations for the people, the vaccine factory, and the government.

Taiwan is a typical island. Taiwan lacks natural resources and needs to rely on import and export of goods for living. International trade plays a crucial role in Taiwan's economy. In recent years, the government promotes actively integration with the global free trade agreement, relaxation of national barriers to trade, promotion clearance simplify, shortened the customs clearance of goods aging. The government promotes actively the custom broker industries transformation into logistics industries. Therefore, the study invests to raise the rate of success in business only by way of finding out the key success factors (KSF). That is my study motivation. This study refers strategy, competitive advantage, resource based view, the key success factors of the theories to construct a framework which focuses on members of customs broker association of Kaohsiung, actual operators owner and people belong more than ten years related-experience .The main purpose which custom broker businesses need to control what are important business operating variables. They would be success and achieve sustainable operation in this industry. The conclusions of this study provide the reference which developing key operation strategies and an overall arrangement for the customs broker industries.

In order to host The World Games 2009 in Kaohsiung, all public facilities had been reconstructed in Kaohsiung city. The image of harbor industry Kaohsiung city has been changed and delivered to all over the world through the world media by The World Games. Meanwhile, it promotes the harbor real estates in Kaohsiung as well. In addition to Kaohsiung city¡¦s unique characteristics and public artistic infrastructures, the future development of harbor real estate will become an interesting and valuable issue in Kaohsiung city. This study is based on city marketing, using Analytical Hierarchy Process (AHP), Authorities Survey, and Scenarios Analysis by interviewing 22 authorities of construction companies, real estate brokers, land brokers and real estate developers. To develop a whole process of an assessment of real estate development in Kaohsiung harbor areas by inducing an assessment of real estate development in Kaohsiung harbor areas into three criteria and nine secondary criteria. Furthermore, analyze the future development of three harbor areas, include: Love Pier(which used to be called Pier 12), Glory Pier(which used to be called Pier 13), and Singuang Pier(which used to be called Pier 21). This study finds out that location is the first criterion, value is the second, and construction style is the last in assessment of real estate development in harbor areas. On secondary criteria, integration is the most important issue, convenience is the next; the subject of a talk and plasticity are the last two issues. Base on the whole assessment, Singuang Pier is the most potential area of real estate development in Kaohsiung harbor areas; Love Pier is the next consideration area. This conclusion provides real estate developers an important reference on assessment and decision-making in Kaohsiung harbor areas.

The performance of Vessel Traffic Service (VTS) depends upon not only the facilities but the training and operational competence of the VTS operators. In this research, the current status and training scheme of four major VTS ports are reviewed. A fuzzy Analytic Hierarchy Process (AHP) model is subsequently developed to evaluate the training effectiveness of the VTS operators. The approach proposed enables experts to linguistically express opinions with degrees of truth of which the relationships are continuous. This solves the mapping problems between linguistic terms and discrete numerals resulting from traditional AHP methods. Four hierarchies comprising the factors of goals, competence, modules and subjects are constructed. The weights and priority of the elements for each hierarchy are acquired. The Grey Interval Measure method is also applied to analyze the training effectiveness and competence of the VTS operators by calculating the upper and lower bounds of the VTS-operator evaluations. The operational competence of VTS operators is judged by the experts invited. Finally, the interrelationships between the performance and the background indices are appreciated and the alternatives enhancing the performance of the VTS operators are identified. The measures include the recruitment of personnel with higher educational and professional backgrounds and enhancement of the professional trainings for the existing employees. The subjects of the training are also identified in this study. The contents and course hours should be appropriately organized and more attentions should be paid to the topics with higher weights. If the consistency with regard to the training schemes for the four VTS ports can be enhanced to a certain level, the quality of the VTS performance in Taiwanese waters will be increased. The marine safety will also be improved and marine environmental pollutions will be reduced.

Pavement management is one of the primary responsibilities for departments of transportation and other municipalities across the country. Efficient and proper use of taxpayer dollars to preserve and improve the existing transportation system has never been more important due to the current fiscal environment. Agencies use pavement management systems to store data describing the state of the network. This information is often used to help make decisions regarding the location of pavement preservation actions. There is often a discrepancy between the need estimates of network-level pavement management systems and where and how pavement preservation and improvement dollars are actually spent (i.e., actual pavement preservation and improvement projects). This research focuses on evaluating the Texas Department of Transportation’s (TxDOT) Pavement Management Information System (PMIS) to assess the agreement between its need estimates and actual construction projects at the district level. The research revealed there is little agreement between the output of PMIS’s Needs Estimate tool and actual construction projects. Possible reasons for this disagreement include the inability of PMIS’s Needs Estimates to consider the decision makers preferences and priorities, and also its inability to consider multiple years of condition data simultaneously. Through the use of the Analytic Hierarchy Process (AHP), the research was able to capture the effect of several variables on the decision making process. Using this method, pavement project suggestions were created that more closely matched actual projects than what the current Needs Estimate tool suggests. The projects selected using the new method were then tested against actual construction within three counties of the Bryan district. The new method closely matches actual preservation decisions made by the district within these three counties.

Abstract With the decoding of human genome, biotechnology has been regarded as to be one of the most prospective technologies in the next decades. Many countries have actively undertaken various R&D projects in order to get the leading position in this field. According to American and European experience in developing biotechnology industry, the development of biotechnology park serves the purposes of bettering production environment domestically and drawing international investment. The main purpose of the study is to find the optimal location of biotechnology park. Using the Analytic Hierarchy Process (AHP), which has the characteristic with multi-criteria, indefinite, group decision-making, qualitative, this study has established an evaluation structure for development preference order based on biotechnology industry, science-based industrial park and location theory. The empirical study find out that the preference order from high to low of the priorities of the location choice factors is ¡§human resource,¡¨ ¡§R&D environment,¡¨ ¡§industrial environment,¡¨ ¡§public facilities¡¨ and ¡§communications and transportation.¡¨ And that the preference order from high to low of the optimal location of biotechnology industry is ¡§Hsin-Chu Science-based Park,¡¨ ¡§South Science-based Park¡¨ and ¡§Central Science-based Park.¡¨