This research aims to explore the application of video blog (vlog) in web based learning. The advancement of teaching technology is one of the key elements in education reform. The swift deployment of information technology, the circulation of Internet services and the proliferation of multimedia content have broaden the horizon of learning activity. Digital and video technologies have contributed to the rise of video blog services such as YouTube and the like. As the bandwidth for transmission broadens and the video service expands, everyone with a digital camera can become content generator. User-generated content makes video blog possible. Can video blog be applicable to teaching and learning activities? By conducting a thorough literature review of learning theories and information theories, this study aggregated seven dimensions comprising forty three elements. Through analytic hierarchical procedure (AHP) method, the researcher conducted the first-wave questionnaire survey to students at the Feng Chia University then selected first half elements for evaluation. The second-wave questionnaire, complemented by interview, was aimed at experts in the field, which resulted in a priority list of the elements. The research result suggests that video blog can be applicable to teaching activity indeed. When using video blog appropriately, teaching can become more lively and interesting. The most important factor still lies in how a teacher design the curriculum. Interface of design, putting in the second place in terms of importance, should be convenient, simple and easy for search. Those with higher information literacy, in the third place of importance, are more likely to use Internet for learning. The fourth important dimension is related to content formats including sound clearness, graph size and layout. This study should contribute to the education circle and curriculum production industry when considering how with which priority-setting video blog can be applied.

This research explores the application of new information and communications technology in political marketing. As a representative of Web2.0, blog has changed the way of interaction between the media and users as well as that between media users. Blog makes it possible for information receivers transmit messages and express views from bottom-up. As blog develops globally with its users increased, it has become an increasingly important issue regarding how it can be used for political marketing. It is common that Taiwan¡¦s politicians are increasingly interested in developing their own blogs for marketing themselves and providing constituency service. This study aims to examine how mayor candidates take advantage of blog for campaign marketing. It tries to understand and describe the intention of political bloggers. It also explores the key success factors regarding how political candidates conduct campaign marketing using blog. By a literature review of the Internet development and evolution, digital democracy, political marketing and blogs, the author found out six dimensions and 35sub-dimensions for evaluation: content expression, interactivity, marketing and promotion, business model and friendliness of using. Through analytic hierarchy process (AHP) , the first-wave survey for bloggers results in the first-half sub-dimensions. The second-wave interview was conducted to seven experts in the field of political marketing, which results in the priority-setting of the sub-dimension factors. The result shows that political marketing using blog targets mainly on young and well-educated electorates. The reasons for their using blog include fast accumulation of political information, interaction with candidates, and support from others. It shows that friendliness of access, interaction, and business model are the top three concerns when establishing a campaign blog. They are followed by marketing and promotion, interface design, and content expression. This study will contribute to the understanding of using blog for political marketing both at theoretical and practicallevels.

Coastal zone become the object which is used to develop when the economy developed quickly and population increase. As a result of coastal zone is a region which involves economy, environment, ecology, and engineering. We must integrated many factors and coordinated related groups. Then we can achieve the goal of sustainable development. The research involved the knowledge and experiences from Europe, American, and Japan. Except they used a construct of Integrated Coastal Zone Management (ICZM) to think the questions, they combined ecology, water conservancy engineering, social economic activities, and environmental protection. Then they used DSR framework as the foundation to establish the system which evaluated sustainable development of the coastal zone, and they can develop the system dynamic model analyzing the coastal management in many conditions. Land subsidence is a potential crisis, it grows obviously with the time and has the impact to the environment., When typhoon occurs in the west part of Taiwan coastal area, draining which is unable to operate may cause flood, mole avalanche, seawater intrusion and soil salinization. First we must understand the origin and the management of land subsidence, then we can make the effective strategies by researching different background and geography characteristic of the region. As a result of land subsidence involves economy, environment, ecology and engineering, the process of land subsidence is a complex problem which has multiple causes. This problem usually involves time-delay and long-term effect. System dynamics is an approach that is used to describe, explore and analyze the procedure, information and the boundary of organizations in complex systems. Such model is good for solving dynamic complex problems with non-linearity, causal circulation, information feedback and time-delay as long as the estimative parameter fall in its confidence level. The object of the research is to inspect land subsidence in the Pingtung plain. Therefore, this study proposes to find strategies which is suitable to solve interested problems according to integrate social-economic and ecologic-environment development. The framework of the research is based on the DSR (Driving forces-State-Response) index, and it makes evaluated factor from collecting domestic and foreign literature. Then we selected the important factors and its weight value by using the method of AHP (Analytic Hierarchy Process) to visit the expert and the scholar. According to above, we developed the model of system dynamics and build confidence in the model. In addition, the result of the simulation can provide good supporting information for decision makers by using the model for several strategies simulation and making the index to represent the performance of simulation analysis.

In terms of global TFT-LCD industry, the most important competitors for Taiwan TFT-LCD industry are Korean Samsung & LG Philips (LPL) at present. To compete with them, it becomes one of the important strategies to work with Mainland China as working partners. The development of ¡§strategy of heading west to China¡¨ becomes the most direct way to reduce cost & maintain business. When managers prudently evaluate industry¡¦s heading west to China, how to reduce the conflict faced by the enterprise & employees is becoming one of the important issues for experts & enterprises recently. Referring to the interimportance & the interdependence of the criteria items that the experts selected in evaluation of the inclination to detain for oversea dispatching staff, AHP was applied to compare the interimportance of the clusters, and then ANP was applied to compare the interdependence of the clusters, and the expert questionnaires were collected. The interimportance of the questionnaires was calculated through AHP, and the interdependence was calculated through ANP in order to construct the weighting system of the inclination to detain for oversea dispatching staff, as the reference to the policy of oversea dispatch for the subject company. It can increase the scientific factors for human decisions. Data of C Company was analyzed through ANP & the findings were as follows. 1. The weight of all the criteria items for the effect of the policy of heading west to China on the inclination to detain for oversea dispatching staff. Criteria Item Weight Individual Factor Working Pressure 9.54% 59.82% Career Development 28.13% Individual Inclination 22.15% Organizational Factor Leadership 12.27% 40.18% Dispatch System 10.73% Supporting System 13.36% Organizational Culture 3.81% Total 100.00% 2. The Company should put primary stress on employees¡¦ career development. 3. In terms of increase in individual inclination, it becomes the primary consideration for supporting the policy of oversea dispatch that the company assists the employee family.

Fire plays an important role in forest ecosystem management depending on the dual character of it. It should be managed and supervised effectively. In this particular study, the study area was located in the north part of Gävleborg County in Sweden, which is in a high- latitude region. Seven factors, divided into natural factors and human caused factors, were extracted from digital elevation model (DEM), classified land use map and feature shape files provided by National Land Survey of Sweden (Lantmäteriet). Two different weighting schemes for the factors were determined by the Analytic Hierarchy Process (AHP) method. With the help of ArcGIS 9.3 and Erdas 9.3, two classified result maps were obtained, where forest fire risk ranks were shown as five classes, very low, low, moderate, high and very high. The 43 fire incidents in the year 2007 and 2008 recorded by Global Fire Management System were used to evaluate the results. The results show that the higher rank the region is, the larger is the probability for forest fire risk and higher the risk to spread the fire. Furthermore, according to the occurrence time of the fire incidents, the period of time from end of May to beginning of June was generalized as a dangerous period for forest fire risk in this study area. After analyzing and discussing, even if there might be some uncertainties caused by variable selection, resolution problem and weighting schemes, the results were generally reliable.

Purpose – The purpose of our thesis is to introduce a new approach to help small and medium third party logistics service providers (3PLs) to develop and improve their Reverse logistics.   Design/methodology/approach – A case study was adopted, and a qualitative questionnaire and face-to-face interview were used to collect the fundamental data. In addition, the multi-criteria decision-making tool-AHP and the Reverse Logistics audit model were used to analyze the case and to solve the problem of 3PLs in Reverse Logistics improvement.   Findings – Under the fierce competition and in today’s volatile market, the Reverse Logistics is considered as a new competitive advantage to many 3PLs. However, the effective solutions in instructing 3PLs how to develop and improve their Reverse Logistics competence are still very scarce. Based on these, a new approach will be presented in this thesis to help 3PLs to solve problem.   Limitations – There are two main limitations in our paper, which emerge in the two models we adopted. Regarding the Reverse Logistics audit model, we need more data of the case company to support our research. For the AHP method, the limitation is:  the fact that general assumptions were used to provide correlative data in computation, and complex computation was simplified in order to show calculative processes clearly.   Practical implications – FLB, the case company will be researched to verify the practical implication of our new approach. We believe through our approach, lots of small and medium size 3PLs will find it easier to get a holistic view of their RL competence, and know how to develop or improve it.   Originality/value – How to evaluate and assess the RL competence will be presented separately from inside view of 3PLs and outside view of their customers. AHP and self-made RL audit model will be used to achieve then respectively.   Keywords Reverse logistics, Analytic hierarchy process, Assessment tool, and 3PLs    Paper type Case study/ Research paper

In response to recent economic downturn and its turmoil impact, semiconductor distributors begin to take on a customer relationship management approaches in hoping to find critical success factors. Additionally, they hope to actively strengthen internal competitiveness so that market advantage can be gained, and therefore leading to a better industry position. therefore, it is very different to establish noticeable product differentiation within this limited environment, as well as maximizing any profit gain. By emphasizing Customer Relationship development, semiconductor distributors can maintain a more long-term relationship and stay competitive. The purpose of this study is therefore listed as follows: 1.To explore the effect of industrial environment on customer relationship and the associating key factors. 2.To explore the attributes of successful business strategy, its critical factors and their effects on successful customer relationship management. 3.To evaluate on financial capability and its influence on the success of Customer Relationship Management. 4.To explore the relationship between supplier relationship management on customer relation and other critical factors. In this study, Analytic Hierarchy Process (AHP) will be used to divide the topic into two levels. First thru the use of general discussion and review on focus group, a structuralized second level, including the associating four dimensions, along with each dimension¡¦s relevance towards the success factors will be drafted. By synchronizing both AHP qualitative and quantitative data, it is then possible to establish an in-depth understanding on Customer Relationship Management in semiconductor distributors. Through this example, it is then possible to understand the critical importance behind these key factors: customization on product capabilities, ability to improve inventory turnover, and lastly, financial control capabilities.

This study aims to probe into the key to success of Internet user¡¦s usage of virtual community websites. The craze of Internet community has swept the market since 2009 as it innovates by combining functional application programs and becomes very popular. With the development of Internet mobility and mobile technology service, the concept of multiple devices and mobility sharing rises, showing Internet community¡¦s ability to integrate different websites. By literature review, the content of evaluation is prepared in order to list six major factors of success and the subordinate 37 items of evaluation are also found. ¡@¡@By Analytic Hierarchy Process, the first-stage questionnaire takes domestic users of Internet community as subject and the first half subordinate items are selected. In the second stage, six professionals in relevant fields and three severely-addicted Internet community users are interviewed. The interview is analyzed by matrix to decide the sequence of importance of major content of evaluation. ¡@¡@The research result shows that the most important key to the success of using virtual community websites is private information confidential system. With the progress of technology service, there should be complete protection offered by the community website for the purpose of providing uses a safe Internet environment. Then, innovative function and cross-website system can bring the website more attention. When the user interface is easy to learn, the website would be more practical. With users¡¦ work published on the website and interactive activities held by members, the user¡¦s loyalty and stickiness would also increase. Furthermore, a vivid image of the website and the ability to create talking topics are factors influencing Internet users. ¡@¡@The result may work as reference for domestic social network users and be adopted by the operator for establishment or marketing as feedback with a view to satisfying Internet user¡¦s need and expectation.

Subject to the impact of the overall economic environment, aging population and the national health insurance system, competitive medical market becomes much more volatile. If hospital wants to survive, it must enhance business performance , improve medical quality, and pay more attention to customer-oriented hospital marketing, therefore understanding medical habits of outpatient customers is a prerequisite for hospital marketing. Medical habits of outpatient customers have significant provincialism, so outpatient customers in different regions have different criteria to select the ideal hospital in their minds. Therefore this thesis is to investigate the priority of the key decision-making factors of outpatient customers medical choice in Zuo-Nan area and the ideal hospital in their minds, as a reference for hospital marketing. It is also to understand the development trend of medical market in the area, as a reference for strategic management for hospitals. This research selects three different level of hospitals (local hospital, regional hospital, and medical center) in the Zuo-Nan area and six decision-making factors (doctor¡¦s reputation, home distance, diagnostic time, medical ethics, service attitude, and registered fee ) of outpatient customer, then proceeds to level mode analysis ( Analytic Hierarchy Process ; AHP ) for learning about the priority of the key decision-making factors of outpatient customers medical choice in Zuo-Nan area and the ideal hospital in their minds. This thesis uses depth-interview for each of the respondents (include outpatient customers, hospital staff , official experts , and experts in the field) , then collects questionnaire data of qualitative and quantitative AHP to proceed analysis. Results show that the priority of the six key decision-making factors of outpatient customers medical choice for the three different groups of respondents is not the same, but a consistent top three list : medical ethics, doctor's reputation, service attitude. Local hospital, regional hospital, and medical center respectively has advantage of " good doctor¡¦s reputation", " good doctor's reputation, good service attitude", and " good doctor's reputation, medical ethics" to be reference of external marketing. As to the ranking of hospitals choice under the key decision-making factors, different groups of respondents have different results. All groups of respondents think : medical center > regional hospital > local hospital. Apparently the preference in the minds of the outpatient customers for hospital is medical center, followed by regional hospital, and finally to local hospital. As for the medical market trends in Zuo-Nan area, most respondents think short-term trend was optimistic ; while the medium-term, long-term trends are balanced. Strategic management of regional hospital should strengthen service of royal customers and develop aging medical outpatient department, long-term care service, and community health education. In addition, by entering into strategic alliances with medical center and clinics to become regional integration models, hospitals can cope with the future of the health insurance system - "on the paid plans by human " .

From 1990 to 2006, accompanying with the development of mold and tool machine industries, the number of Taiwan heat treatment processing enterprises had increased from around 30 to 364. And the customers of heat treatment prefer to reduce manufacturing cost; they proceed to install heat treatment furnaces and learn the heat treatment technique. Based on above reasons, customers of heat treatment are losing gradually. The above caused price competition in and profit diluting. So, enterprises have to consider how to make use of advantages of material selection and heat treatment to transform the business toward self-brand or high value-added industry. Finally, to get rid of the destiny of traditional processing industry is the main goal of the research. The research tries to find out the key success factors of its transformation. It firstly collected relative document records to find out proper factors. Secondly it consulted 3 specialists and sifted out the first-phase factors. Thirdly it used AHP questionnaire to consult 11 experts and gather second-phase statistics. The purpose of above activities is ordering the priority of importance. The consequence reveals the top ten business transformation key success factors of heat treatment processing industry is listed as following by order:(1)core technique;(2)increased operating profit after allying;(3)skill¡Bexperience¡Badapting capability¡Band company loyalty of employee;(4) scale and future of market;(5)competition of manufacturing cost;(6)managing team capability;(7)support from high level manager;(8)increased industry competition after allying;(9)competition of present competitors;(10)bargaining power of buyers.