This study is to discuss the retailer¡¦s order quantity decisions in a situation of two- echelon channel. When the upper manufacturer or wholesaler provides or does not provide the return policy, how the downstream retailer does the best strategy to respond to¡HDoes the return policy influence the retailer¡¦s will of order merchandise¡HAnd how does the risk attitudes of the retailer influence his order quantity decision¡H Different form the papers before, we use the method of maximum utility to find the best solution. We also refer to the model developed by Lau & Lau (1999), and conduct a model for the retailers who are different risk attitude to make strategic decisions after simplified and modified it. First, the manufacturer quotes for the wholesale price of merchandise and the buyback price of returned merchandise. After considering this information of the quotation of prices, then the retailer can do the order quantity decision in accordance with his own risk attitude. Because there are few paper talk about how the risk attitudes influence pricing¡Border decision and return policy, we hope this paper can become a useful reference material and more and more related researches will been issued in the future to provide suggestion for business .

Enterprises must have first-class core capabilities in order to survive from government¡¦s new enactments, new competitors and new products under the rapid changing environment globally, and through the empowerment, which is the major efficient instrument to maintain enterprises¡¦ competition ability, could improve organizational efficiency. Therefore, the purpose of this research is to understand if employee¡¦s cognition of empowerment influences their working attitude; the research objects are employees of hi-tech industry, and there are 313 valid questionnaires out of 486 issued questionnaires. First is to use constructive validity of factor analysis test scale and reliability of Cronbach alpha test scale to confirm reliability and validity, and apply regression analysis to discover as below: 1. Empowerment has significant influence on organizational commitment. That is, the higher the employees¡¦ cognition of empowerment is, the higher the organizational commitments are, especially for employees with higher education background, female employees and older employees. 2. Empowerment has significant influence on total working satisfaction. That is, the higher the employees¡¦ cognition of empowerment is, the higher their working satisfactions are, especially for employees with lower education background and non-business type employees. To sum up, empowerment could actually increase employees¡¦ organizational commitment and working satisfaction, therefore, managers shall undertake as following: 1. Respect individual difference to offer different empowerment mode. 2. Develop multi-organization to increase employees¡¦ knowledge. 3. Value employees¡¦ need and encourage their participation. 4. Establish learning organization and share information.

China Steel Corporation (CSC) has always kept the excellent organization performance and had very low turnover rate since it was established in 1973. In order to keep the competition, CSC performs the organization change from 2002 and plans to reduce 15% employees in 2006. The goals of this study are as follows: 1. To realize the degrees of CSC employees¡¦ job satisfaction and organizational commitment. 2. To analyze the relationship of CSC employees¡¦ cognition and attitude toward the organizational change. 3. To research on the relationship of CSC employees¡¦ job satisfaction and organizational commitment toward the attitude of change. 4. To analyze the relationship of CSC employees¡¦ personal background and the attitude of change. After this study analysis, the conclusion is made as follows: 1. The degree of CSC employees¡¦ job satisfaction (average score is 3.49, standard deviation (SD)is 0.55) is not so high as expected. The degree of CSC employees¡¦ organizational commitment (average score is 3.78, SD is 0.51) is higher than the degree of job satisfaction. The employees¡¦ job satisfaction and organizational commitment are related significantly and positively. 2. In general, it does not show that whether the CSC employees strongly support the organizational change or not. The average scores of cognition and attitude toward to the organizational change are 3.07(SD 0.54), 3.02(SD 0.68) respectively. The cognition and attitude toward the organizational change are related significantly and positively. 3. The employees¡¦ job satisfaction and organizational commitment are related significantly and positively to the attitude. But, regression analysis shows that the employees¡¦ job satisfaction and organizational commitment do not have influence to the attitude. 4. For the employees¡¦ personal background, there are three variables, education degree, job position and age which have influence to the attitude. The education degree and job position have positive influence. Only the age is negative influence.

When a service that is used to bring convenience to people is not known by the public, its function can not be seen. Likewise, if a well-established integrated entry website of the government is not popularized, its efficiency will be limited. My E-government¡X The E-government Entry Point of Taiwan (http://www.gov.tw) was founded on March 20, 2003. And a research that studies the access people find and enter the website and its use frequency says, in recent stage the entry website of the government is not popularized enough and needs improving. Therefore, this research is going to discuss, in the concept of promotion tools in Marketing, how different promoting tools would affect the public¡¦s attitude toward the store image of The E-government Entry Point of Taiwan. Moreover, will their attitude and store image influence their intention use this website? These are the points going to discuss in this research. This research adopts the experimental method, setting up an experimental website. After the testees enter this experimental website, they would watch the promotion tool of My E-government and fill out questionnaires in order to understand their attitudes, store images and wills to use the website which are formed after watching the promotion tool of My E-government. The source of those samples is through convenience sampling. And there are totally 132 valid samples in this experiment. This research finds first the public hold a positive attitude toward promotion tools. Second, the store images of My E-government in the public¡¦s minds are as following: the content of the promotion tool is reliable and conveys a lot of information. When they see the promotion tool, it does cause their attention. Also, the service My E-government¡X The E-government Entry Point of Taiwan supplies is very diverse and helps the public a lot. However, the celebrity of this website is improvable. Third, different promotion tools would affect neither the public¡¦s attitude toward the store image of My E-government nor their intention use . In addition, the attitude and the intention use , the store image and the intention use are highly related, which shows that when the attitude people hold toward the promotion tool or the store image people hold toward My E-government¡X The E-government Entry Point of Taiwan gets better, people¡¦s will to use it would be higher.

Virtual communities have become more and more popular in the Internet world. Members of a virtual community can disseminate information rapidly to create word- of-mouth (WOM) effect in marketing. Therefore, in-depth studies of the increase use of word-of-mouth marketing in the electronic world become more important. The object of this study is to use "the virtual book club¡¨, as the subject to investigate the factors that may affect member attitudes by the word-of-mouth. Four main factors were included in the research framework as independent variables, which are the knowledge of the message sender, knowledge of the receiver, quality of the message, and relationship strength between the sender and the receiver. Trust between the sender and the receiver is treated as a mediating factor. The dependent variable is the receiver¡¦s attitude. A quasi-experimental design was conducted and the findings include the following: 1. The knowledge level of the send can significantly affect the trust of the receiver. 2. The strength of the relationship can significantly affect the trust. 3. The quality of the message content can significantly influence the receiver¡¦s attitude.

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­^¤å´£­n¡G A utility function model of individual credit card holder based on their spending behavior is constructed in this research. An accumulation of the individual utility of three different risk attitudes of cardholders may be useful for promoting the profits of credit card business for banks. Due to the privacy of cardholders and the lack of real data, a questionnaire sampling is used to collect data for this study. A result of this experimental study indicates that credit card holders with a different sex, age, level of education, asset condition, seniority, and occupation have different risk tendency. Based on 249 effective samples in this research, credit card holders who belong to females, teenagers, relatively low educated, without real estate, middle seniority, and relatively volatile occupation are more risk seeking. Relatively risk seeking credit card holders have the tendency to make use of their revolving credit and to borrow cash or to buy financial products with their credit cards. For those with three different risk attitudes, their default of credit card loans are not significantly different. The finding indicates relatively risk seeking cardholders may contribute more profits to the credit card business for banks. A risk attitude classification model built by artificial neural network has also been developed. The model may assist banks' administrators using their applicants' demographics to distinguish their risk attitude for approving an appropriate credit limit for a cardholder's expenditure to promote the total credit card profit for banks.

For recent years domestic economy is going down and down. From early 1990¡¦s growing competitiveness caused by the openings of many new banks in the limited financial market lowers the profitability of banks. Moreover, the amount of over-due loan is increasing because of poor loan quality, moving-out of traditional industries and increasing unemployment rate. Under the impact of dramatic change of circumstances, the stress which clerks now under is growing. Former days the position of clerks is thought to be stable and well paid. Nowadays clerks, however, are under the threat of being laid-off and various uncertainties and apt to tiredness of job. Present investigation is trying to find out stress source of clerks. The relation between stress source with burnout and working attitude is also investigated to find out ways of releasing pressure, decreasing burnout and building-up good working attitude. Present investigation was accomplished through questionnaires. Major findings are the following: 1.Among the job characteristics, burnout is decreased with increasing working autonomy and task identity; increasing the skill variety, task significance and working feedback can prevent from decreasing professional efficacy in the burnout category. 2.Regarding role stress, increasing confliction, ambiguity, over-load (quantitative) and over-load (qualitative) tend to increase emotion exhaustion in the burnout category; increasing ambiguity enhances decreasing professional efficacy in the burnout category. 3.Maintaining better relationship with supervisor, colleague, subordinate and organization can restrain emotion exhaustion and professional efficacy decrease in the burnout category. 4.Regarding personality, emotion exhaustion and professional efficacy decrease in the burnout category can be decreased by type-A personality. 5.From aspect of job characteristics, service attitude can be improved by increasing working autonomy, task identity, skill variety, task significance and working feedback; resigning intention can be restrained by increasing working autonomy. 6.Regarding role stress, increasing ambiguity makes service attitude more poor; resigning intention is enhanced by increasing confliction, over-load (quantitative) and over-load (qualitative). 7.Maintaining better relationship with supervisor, colleague, subordinate and organization can enhance better service attitude; resigning intention is restrained. 8.Increasing emotion exhaustion in the burnout category enhances resigning intention. 9.Service attitude becomes poorer by more professional efficacy decrease. 10.Regarding stress source job characteristics, role stress and personal relationship have outstandingly direct effect on emotion exhaustion and professional efficacy decrease in the burnout category; burnout has distinctively direct effect on service attitude and resigning intention in the working attitude category. 11.From aspect of service attitude, task identity and task significance in the job characteristics category have mediating effect on burnout; As to resigning intention, working autonomy in the job characteristics category has mediating effect on burnout. 12.Burnout has mediating effect between roll stress and working attitude; from aspect of service attitude, there is no mediating effect between roll stress and burnout; from aspect of resigning intention, roll stress has mediating effect between roll conflict and burnout. 13.Burnout has mediating effect between personal relationship and working attitude; from aspect of service attitude, personal relation has mediating effect between relation with supervisor and burnout; from aspect of resigning intention, personal relation has no mediating effect between relation with supervisor and burnout. 14.Burnout has mediating effect between personality and working attitude; from aspect of service attitude, there is no mediating effect between Type-A personality and burnout; from aspect of resigning intention, there is mediating effect between Type-A personality and burnout.