<p>The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind of marketing. </p><p>The results showed that the four brands studied are deeply involved in the green marketing and that they plan it and change their processes in order to be more environmental friendly using a lot of different means. This study is a good starting point to implement a green marketing strategy for the companies as until now it was clear about how to become green for a lot of companies.</p>

This thesis aims to provide evidence on whether FDI occurring in the Turkish economy has any effect on domestic firms, especially whether and to what extent it leads to KTTs towards domestic firms by paying attention to the role of MNCs. In order to do so, we firstly conduct a series of econometric analyses to analyze the impact of FDI-related technology spillovers on domestic firms&rsquo / productivity level in the Turkish manufacturing industry. Estimation results produced positive evidence on horizontal and backward technology spillovers, while negative evidence on forward spillovers. Secondly, we conduct a comprehensive empirical research based on case study at firm-level in the Turkish automotive industry. By this study, generally we aim to investigate the existence, nature and intensity of transfers, and what &ndash / if any &ndash / kind of KTTs occur at both inter- and intra-firm level in the industry. For this aim, we used two different research methods to collect detailed data and information from both suppliers and AMMs at the firm-level. Our main findings in terms of KTTs at inter-firm level can be summarized in this way: foreign suppliers are seen to dominate local suppliers in terms of many indicators and absorptive capacity level / it seems that KTTs occur from AMMs to their domestic suppliers mainly on providing documentations, assistances for logistic management, quality control, know-how, R&amp / D, co-design and co-development activities, designing and cost reduction / compared to foreign suppliers, local suppliers tend to be involved in those production-product-training related KTTs which are less knowledge-intensive and of a lesser quality. Also, performing R&amp / D activities is found as the most important firm level factor which influences positively KTTs, strategic collaboration activities with the AMMs, and many technology activities of the suppliers. The technology policies on attracting more FDI flows should be reviewed under the findings and insights of this study since it is a necessary condition &ndash / although not sufficient - to have an efficient absorptive capacity level and/or skilled human capital stock in order to get benefit from these flows.

The last past years have seen the emergence of some changes in the whole society as well in the concerns than in the behaviour. Indeed, people are now more and more concerned about the ecology and it is in this optic that the researchers have dealed with this thesis. The purpose of this thesis is to provide a new model in order to measure how deep a company is involved in the Green Marketing. In this thesis the authors have leaded a multiple-case study about the automotive industry in order to see how deep are the companies involved in the green marketing, and how the deal with this new kind of marketing. The results showed that the four brands studied are deeply involved in the green marketing and that they plan it and change their processes in order to be more environmental friendly using a lot of different means. This study is a good starting point to implement a green marketing strategy for the companies as until now it was clear about how to become green for a lot of companies.

Business Administration, Business Process &amp; Supply Chain Management, Degree Project (master), 15 higher education credits, 4FE06E, Spring 2013 Authors: Doruntina Pacarizi and Ya-Hui Hsu Tutor: Petra Andersson Title: Conflicting Goal and its Impact on the Level of Supply Chain Integration between Supply Chain Partners in the Automotive Industry – From Manufacturing SME’s Perspective Background: Supply chain integration assists SMEs to improve their operational performance, however the existing theories in supply chain integration are mostly from the LEs perspective. Therefore this thesis chose to focus on the level of supply chain integration from manufacturing SMEs perspective. Nevertheless supply chain integration is not simple due to conflicting goal, which exists between supply chain partners. Based on previous knowledge, the level of supply chain integration is affected by conflicting goal, which exits between supply chain partners. We believe that this is based on how the conflicting goal has been managed. Purpose: The purpose of this thesis is to obtain an understanding if the level of integration in the automotive industry between the manufacturing SME and its customer is affected by how the conflicting has been managed. Method: This thesis is a multiple case study and was conducted with a deductive approach. The empirical findings were gathered through qualitative interviews with semi-structured interview guides. Conclusions: The conclusions of this thesis are that the level of supply chain integration, which exists between manufacturing SME and its customer, is low/medium. Furthermore, the conflicting goal, which exists between these partners, are that the demand of delivery and volume flexibility, storage flexibility, demand of quality level and the relatively high manufacturing complexity as well as downstream complexity. Finally, the result of this thesis shows that the level of supply chain integration is affected by how the conflicting goal has been managed.

This thesis shows how the relative efficiency of automotive companies can be evaluated and how the changes in productivity of these companies by time can be observed. There are 17 companies in the analysis which are the main automotive manufacturers of Turkish automotive industry. A method called stepwise approach is used to determine the input and output factors. The two input variables used are the company&rsquo / s Payment for Raw Materials and Components and Payment for Wages and Insurances of Employees / the three output variables are Domestic Sales, Exports and Capacity Usage. The panel data that covers the time period between years 2001 and 2005 is obtained from OSD (Automotive Manufacturers Association). The efficiency analysis is performed according to basic Data Envelopment Analysis (DEA) models which are Charnes, Cooper and Rhodes (CCR) models and Banker, Charnes and Cooper (BCC) models. The software LINGO 10 is used for solving the linear programming models. After finding the overall efficiency, technical efficiency and scale efficiency of each company for each year, the changes in the efficiencies are analyzed by using Malmquist Total Factor Productivity (TFP) Index. The results are illustrated by the help of many tables and graphs for better understanding. When the results in tables and graphs are analyzed, the negative effect of 2001 economic crisis on automotive industry can be observed. Besides, it is seen that the efficiency changes by time show variance from company to company because they produce 7 types of vehicles and there are important differences between them such as production technology, market, demand, etc.

Purpose - The purpose of the bachelor thesis is to describe the relationship between Third-party logistics (3PL) suppliers and car assemblers under Just-in-sequence (JIS). The paper refers to a case in the Spanish automotive industry and the main target is to identify and analyse the potential problems between both parts and explain how they work together. Methodology – The paper is based on a case study research, with the aid of interviews with people of the industry and participant-observations, to explain how this part of the supply chain works, the relationships along the chain and the difficulties of sequencing. Results – The paper identifies and analyses the potential problems between both parts and relates how a mistake from one of them can affect the other one. Then, the results are discussed and associated with some concepts of the theoretical framework. Limitations - The results of this case study can only be related to the Spanish automotive industry, for car assemblers that work under a JIS context with several 3PL suppliers. The case study only identifies and analyses the problems, solutions and measures for managing them are not provided.

No description available.

In this thesis an algorithm (MLOPT) for mixed logit models is proposed. Mixed logit models are flexible discrete choice models, but their estimation with large datasets involves the solution of a nonlinear optimization problem with a high dimensional integral in the objective function, which is the log-likelihood function. This complex structure is a general problem that occurs in statistics and optimization. MLOPT uses sampling from the dataset of individuals to generate a data sample. In addition to this, Monte Carlo samples are used to generate an integration sample to estimate the choice probabilities. MLOPT estimates the log-likelihood function values for each individual in the dataset by controlling and adaptively changing the data sample and the size of the integration sample at each iteration. Furthermore, MLOPT incorporates statistical testing for the quality of the solution obtained within the optimization problem. MLOPT is tested with a benchmark study from the literature (AMLET) and further applied to real-life applications in the automotive industry by predicting market shares in the Low Segment of the new car market. The automotive industry is particularly interesting in that understanding the behavior of buyers and how rebates affect their preferences is very important for revenue management. Real transaction data is used to generate and test the mixed logit models developed in this study. Another new aspect of this study is that the sales transactions are differentiated with respect to the transaction type of the purchases made. These mixed logit models are used to estimate demand and analyze market share changes under different what-if scenarios. An analysis and discussion of the results obtained are also presented.

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Esta dissertação traz como tema recomendações para a implantação eficaz de um sistema de gestão da qualidade baseado na norma ISO/TS 16949:2009 combinando de modo original técnicas que abrangem três diferentes campos de conhecimento: a norma ISO/TS 16949:2009, os princípios de Gestão por Processos e o conhecimento em Gestão de Projetos. Tem como objetivo geral o emprego de práticas e ferramentas de gestão de projetos para a implantação da norma ISO/TS 16949:2009 em uma indústria de autopeças. Estas práticas estão consolidadas em um projeto composto por atividades agrupadas em cinco fases e pacotes de trabalho que permitem o adequado planejamento, execução e controle dos esforços de implantação. Este agrupamento utiliza como referência os cinco processos sugeridos pelo PMBOK® (Iniciação, Planejamento, Execução, Controle e Encerramento), no entanto customizando-os com o conteúdo específico do projeto em questão (implantação da norma ISO/TS 16949:2009).Como resultado, é gerado um projeto que possibilita a implantação bem sucedida de sistemas de gestão da qualidade e, consequentemente, a otimização dos resultados organizacionais. Ainda, em face das características de sua arquitetura construtiva, estasistemática pode ser utilizada para a implantação e/ou integração de sistemas de gestão complementares, tais como as normas ISO9001, ISO14001, ISO16001 e OHSAS18000, bastando para tal a identificação dos requisitos destas normas e a sua relação com os respectivos processos organizacionais. / This dissertation brings the themerecommendations for the effective implementation of a Quality Management System based on ISO/TS 16949:2009 combining unique practices that cover three different fields of knowledge: the ISO/TS 16949:2009 requirements, the principles of Process Management and the PMBOK® knowledge for Project Management. Its main objective is to apply project management practices on ISO/TS 16949:2009 implementation in an auto parts manufacturer. These practices are built upinto a projectthat has groupedactivities intofive phases and work packages that allow proper planning, execution and implementation efforts controlling. This project is based on the PMBOK®five processes (Initiating, Planning, Executing, Controlling and Closing), however customizing itwith the specific content of this project (ISO/TS 16949:2009 implementation). As a result,a project template is created which enables the successful implementation of Quality Management Systems and business results improvement. Also, due to the characteristics of this systematic,it can be used for the implementation and/or integration of complementary management systems, such as ISO9001, ISO14001, ISO16001 and OHSAS18000 simply by identifying the requirements of these standards and its relation with the business processes.