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Barriers towards a successful adoption of PSS: A Provider and Customer PerspectiveEnckell, Christopher, Isgran, Moa January 2017 (has links)
With the arising digital disruption and global market pressures, several manufacturing companies have recognized the strategic integration of services as a way to competitive advantage and corporate profitability, they therefore have the desire to differentiate themselves by creating new service-oriented strategies, namely Product-Service Systems (PSS). While transforming towards a PSS provider there are a number of barriers that the organization has to overcome. After an extensive literature review the authors identified 34 such barriers. Tukker (2015) argues that the number of successful adoptions of PSS among manufacturing firms is surprisingly low, despite an increased literature awareness and focus on the barriers. The identified barriers are most often seen through the manufacturers’ perspective and little is mentioned about the customers’ perspective on barriers. The gap that was identified in the literature was the lack of customers’ perspective upon these barriers. This thesis aims to investigate the perceived barriers from both the customers’- and the provider’s perspective, and to examine which barriers the provider should emphasize to have the highest potential to successfully transform into a PSS provider. We used Bosch Rexroth as a focal firm and conducted in total 29 interviews with them and their customers and a workshop with 11 participants from the provider. The data from the provider and the customers were separately analysed until the last step, where it generated a barrier spheres. The spheres were used as a foundation for the emerging framework. The framework’s step wise approach is a guideline for manufacturing firms in their efforts to overcome the barriers in order to successfully adopt PSS. This thesis is a first contribution towards shredding light upon the customers’ perspective of barriers towards PSS. Our research shows that one perspective of these barriers is insufficient, since PSS involves both the provider and the customers it should thereby include both perspectives. The managerial implications of this thesis is partly the framework but also the importance for a provider to work closely to their customers and build strong relationships in order to overcome to barriers towards PSS together.
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Strategická analýza a návrh konkurenční strategie pro firmu KRINNER CZ s.r.o. / Strategic analysis and competitive strategy design of KRINNER CZ s.r.o. companyHůlková, Romana January 2010 (has links)
This thesis deals with strategic analysis of particular organisation. Appropriate methods of internal and external analysis are chosen and theoretically described as well as the theories for competitive strategy design. In practical part of the work, strategic analysis outputs are implemented for the needs of organization with a view to formulate optimal design of competitive strategy. The work concludes with results summarization, representing the preview to the strategy selection issue, designated for the needs of company management.
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Strategická analýza / Strategic analysisLangerová, Anna January 2010 (has links)
The goal of the master thesis is to conduct strategic analysis of an enterprise Soma spol. s r.o. and suggest possible recommendation for further development based on the knowledge acquired from the analysis. Theoretical part is focused on information referring to the topic of the thesis. Method and techniques of the strategic analysis are described and afterwards applied in the practical part. Practical section contains environment analysis using PESTEL analysis and Porter's Five Forces analysis. Onward the internal analysis is performed including identification of company's assets, financial analysis, Value Chain analysis and Portfolio analysis. In conclusion the results of all performed analysis are summarized using the SWOT matrix and the recommendation are suggested based on detected opportunities, threats, strengths and weaknesses of the company.
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Strategická analýza podniku / Strategic Analysis of an EnterpriseVáchová, Lucie January 2009 (has links)
Strategic analysis of company and its practical application, external and internal analyses and strategy of the company.
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[en] MANAGEMENT BASED ON COMPETITIVE ADVANTAGE AND RESOURCES FROM PRIVATE HEALTH SERVICES COMPANIES IN RIO DE JANEIRO / [pt] GESTÃO BASEADA EM RECURSOS E VANTAGEM COMPETITIVA DE ORGANIZAÇÕES PRIVADAS DE SERVIÇOS EM SAÚDE NO RIO DE JANEIROFELIPE SANTOS SAMPAIO 13 November 2008 (has links)
[pt] O mercado de saúde do Rio de Janeiro está em transformação.
O ambiente
mais competitivo e complexo gera um momento de incertezas
para os gestores, os
quais buscam readequar suas unidades, estimulados pelo
desafio de garantir a
sobrevivência das instituições. Nesse contexto, os gestores
devem adequar suas
práticas de gestão, com a finalidade de tornar as empresas
de serviço em saúde
mais comerciais, capazes de atender as demandas da
sociedade e gerar vantagem
competitiva superior aos seus concorrentes. Sendo assim,
este estudo visa a
responder a seguinte pergunta problema: no atual contexto,
que práticas de gestão
levam as empresas de serviço em saúde a obter vantagem
competitiva através da
utilização eficiente de seus recursos? Para responder a
pergunta, foi utilizada a
teoria de Resource-based view como base conceitual para
identificar os recursos
que geram valor para as organizações e como eles são
geridos. Trata-se de um
estudo descritivo, pois se propõe a apresentar
características relevantes do setor
focalizado. Caracteriza-se também como uma pesquisa
qualitativa, pois se baseia
em percepções subjetivas de participantes do setor
analisado sobre determinados
eventos ou situações. Os sujeitos da pesquisa são gestores
ou pessoas que ocupam
cargos estratégicos em alguns dos principais hospitais e
clínicas privados da
Cidade do Rio de Janeiro. Foram entrevistados quinze
indivíduos com este perfil.
Além de outros aspectos, os resultados ressaltam a
afiliação a uma rede
verticalizada associada a um plano de saúde e à gestão da
rede de unidade
coligadas como elementos que representam vantagem
competitiva para algumas
empresas do setor. Outros fatores que se mostram relevantes
são os ganhos de
escala produzidos por meio de uma gestão mais eficiente dos
recursos físicos e da
maior quantidade e rotatividade de ocupação dos leitos.
Aspectos como a
qualidade da hotelaria e a diversificação de convênios
foram identificados como
requisitos de paridade competitiva. Fatores ligados à
tecnologia e a sistemas de
aquisição se mostraram como fontes de vantagem temporária. / [en] Health market in Rio de Janeiro is in transformation. The
more competitive
and complex situation generates a moment of uncertainties
for managers, who
search to readapt their units, stimulated by the challenge
of guaranteeing the
survival of the institutions. In this context, managers
must adapt their
management practices with the purpose of turning the health
service companies
more efficient, capable to fulfill society`s demands and
produce a competitive
advantage better than the one provided by its competitors.
Therefore, this study
aims at answering the following question: in the present
context, which
management practices would lead health service companies to
obtain a
competitive advantage through the efficient use of its own
resources? In order to
answer this question, was used the Resource-based view
theory as a conceptual
base for identifying the resources that generate value to
the organizations and how
they are managed. It is a descriptive study, since it
proposes to present relevant
characteristics of such health sector. It may also be
characterized as a qualitative
research, since it is based on subjective perceptions by
members of the analyzed
sector over certain events or situations. Research subjects
are managers or persons
occupying strategic positions in some of the major private
hospital and clinics in
Rio de Janeiro City. Fifteen persons with this profile have
been interviewed. In
addition to other aspects, results point out the
affiliation to a verticalized network
associated to a health plan and the management of the
connected unit network, as
elements representing a competitive advantage for some
companies of the sector.
Other relevant factors are the scale gains produced through
a more efficient
management of the physical resources and through a greater
quantity and rotation
of beds occupancy. Aspects such as hotel quality and
diversification of health
plans were identified as requirements for a competitive
parity. Factors connected
to technology and acquisition systems have shown themselves
as sources of
temporary advantage.
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Marketingové aktivity pro vstup společnosti do nové lokality / Marketing Activities for Entry into the new LocationPalla, Jaroslav January 2012 (has links)
This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.
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Competitividade em clusters de alta tecnologia: estudo comparativo de clusters de ciências da saúde no Brasil e na Inglaterra / Competitiveness in high-tech clusters: comparative study of health sciences cluster in Brazil and in EnglandPereira, Cristina Espinheira Costa 11 April 2016 (has links)
Este trabalho teve como objetivo desenvolver um modelo específico para analisar a competitividade de clusters de alta tecnologia. Foi realizado um estudo de casos múltiplos em que foram analisados os clusters de ciências da saúde de Ribeirão Preto, no Brasil, e de Oxfordshire, na Inglaterra. Coletaram-se dados primários e secundários. Os dados primários foram coletados por meio de entrevistas em ambos os clusters e os dados secundários por meio de relatórios, papers, websites, além de coleta realizada nos bancos de dados Fame e Orbis. O modelo Zaccarelli et al. (2008), utilizado como ponto de partida para o desenvolvimento do modelo, foi aprimorado de três maneiras: i. Por meio do ajustamento das métricas utilizadas para avaliar cada fundamento, o que incluiu, dentre outras coisas, uma adaptação do modelo para mapeamento de clusters desenvolvido por Todeva (2008); ii. Pela verificação da aderência de seus fundamentos aos clusters de alta tecnologia analisados; e iii. Pela identificação de fatores emergentes, importantes para competitividade de clusters de alta tecnologia. Os resultados mostram evidências de que entre os onze fundamentos do modelo original, nove se mostraram relevantes aos clusters de alta tecnologia, ratificando sua importância para a análise da competitividade de clusters. Além dos fundamentos originais, os resultados sugerem a inclusão de dois fundamentos emergentes: \"Inserção em cadeias globais\" e \"Disponibilidade de investimentos financeiros\", até então ignorados pelo modelo Zaccarelli et al. (2008). A pesquisa traz como contribuição teórica o desenvolvimento de um modelo específico para clusters de alta tecnologia; como contribuição metodológica as novas métricas, incluindo a incorporação da adaptação da metodologia de Todeva (2008); como contribuição empírica traz a comparação entre clusters de ciências da saúde reconhecidamente competitivos, mas pertencentes a países de realidades culturais e econômicas distintas; e como contribuição gerencial um modelo que pode ser utilizado por empresários e instituições pertencentes a clusters e que desejam analisar fatores que influenciam a sua competitividade. / This study aimed to develop a specific model to analyze the competitiveness of high technology clusters. Multiple case studies were performed in which were analyzed health science clusters at Ribeirão Preto, Brazil, and Oxfordshire, England. Primary and secondary data were collected. Primary data was collected through interviews in both clusters and secondary data were collected through reports, papers, websites in addition to data collection conducted in the database Fame and Orbis. The model Zaccarelli et al. (2008), tooked as the starting point this work, was improved in three ways: i. By adjusting the metrics used to evaluate each factor, which included, among other things, an adaptation of the cluster map methodology developed by Todeva (2008); ii. By the examination of adherence of its factors at the high-tech clusters analyzed; and iii. By the identification of emerging factors which are important for competitiveness of high-tech clusters. The results show evidence that among the eleven factors of the original model, nine were considered relevant to high-tech clusters, confirming its importance for the analysis of competitiveness of clusters. In addition to the original factors, the results suggest the inclusion of two emerging factors: \"Insertion at global value chains\" and \"Availability of financial investments\", until then ignored by the model Zaccarelli et al. (2008). The research brings as theoretical contribution the development of a specific model for high-tech clusters; as methodological contribution the new metrics, including the incorporation of the adaptation of Todeva\'s methodology (2008); as empirical contribution brings the comparison between the health sciences clusters notoriously competitive but belonging to countries of different cultural and economic realities; and as a management contribution a model that can be used by entrepreneurs and institutions that belong to clusters and who wish to analyze factors that influence their competitiveness.
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[en] STRATEGIC OUTSOURCING: A MODEL TO SUPPORT ITS IMPLEMENTATION / [pt] OUTSOURCING ESTRATÉGICO: UM ARCABOUÇO PARA AUXILIAR SUA IMPLEMENTAÇÃOFABIO DE MOURA COSTA 17 June 2005 (has links)
[pt] O outsourcing vem crescendo como uma modalidade de negócios
no Brasil ao
longo da última década. Inicialmente concentrado nas
funções de tecnologia da
informação, logo se expandiu para a indústria de
telecomunicações, após a
privatização das operadoras de telefonia em 1998. No
entanto, apesar dos grandes
negócios realizados nos últimos 4 anos, e de sua
implementação continuar sendo
considerada complexa e de alto risco, há indicadores que
apontam para uma forte
tendência de crescimento desta prática no país ao longo dos
próximos anos. A
inserção do outsourcing num contexto estratégico, tratando-
o como uma espécie de
aliança estratégica, buscaria obter, então, não só melhores
resultados referentes à sua
implementação, mas também a construção de vantagens
competitivas sustentáveis
para ambas as partes envolvidas. O objetivo principal desta
tese foi o de desenvolver
um arcabouço analítico que pudesse auxiliar na
implementação eficaz do outsourcing
de funções críticas pelas empresas atuantes no país. Para
tanto, iniciou-se a pesquisa
por meio do desenvolvimento de sua fundamentação teórica, a
qual buscou endereçar
a conceituação do outsourcing, as implicações decorrentes
de sua implementação e a
sua categorização como um tipo de aliança estratégia.
Depois de apresentada a
fundamentação teórica, foi criada uma proposta de tipologia
para o outsourcing, que,
juntamente com os métodos selecionados para a pesquisa,
serviu de base para a
realização das fases subseqüentes da tese. Por fim, foi
proposto um arcabouço,
estruturado na forma de passos, para auxiliar a
implementação do outsourcing de
funções críticas, inserindo-o num contexto estratégico de
forma a possibilitar a busca
por vantagens competitivas sustentáveis. Novamente um novo
estudo de caso foi
apresentado, desta vez com o propósito de avaliar,
preliminarmente, a possibilidade
de utilização do arcabouço em um caso real de outsourcing
dentro de um contexto
estratégico. Os resultados obtidos por esta avaliação, e
sustentados pelas atividades
realizadas anteriormente, permitiram a contribuição desta
tese tanto no campo
acadêmico quanto na prática gerencial, tratando
primeiramente o outsourcing como
um meio para a formação de alianças estratégicas e
fornecendo, para a prática
gerencial, um arcabouço para orientar sua implementação de
forma a se obter
melhores resultados e a se buscar desenvolver vantagens
competitivas sustentáveis. / [en] Outsourcing has been growing as a mode of business in
Brazil over the past
decade. Initially concentrated in information technology
functions, it soon expanded
to the telecommunications industry following the
privatization of telephony operators
in 1998. However, in spite of the major business that have
been closed over the past 4
years, and the fact that their implementation continues to
be considered a complex,
high-risk operation, there are indicators pointing to a
strong trend towards growth in
this activity over the next few years in Brazil. The
insertion of outsourcing in a
strategic context in which it is treated as a kind of
strategic alliance would therefore
seek not only better results concerning its implementation,
but also the construction
of sustainable competitive edges for both of the parties
concerned.The main purposes
of this thesis was to develop an analytical framework that
can help companies
operating in Brazil effectively outsource critical
functions. Therefore, the research
started from the development of its theoretical basis,
which sought to address the
definition of the outsourcing concept, the implications of
its implementation, and its
categorization as a kind of strategic alliance. Upon
introduction of the theoretical
basis, an outsourcing typology was proposed which, together
with the selected
research methods, served as a basis for the subsequent
stages of the thesis.In
conclusion, a framework was proposed in a step-by-step
structure to assist in the
outsourcing of critical functions, inserting it into a
strategic context so as to allow
sustainable competitive edges to be sought. A new study
case was presented, this
time for the purpose to preliminarily evaluate the
possibility of using the framework
in an actual outsourcing case within a strategic context.
The results obtained from
this evolution and supported by the activities that were
previously conducted allowed
this thesis to contribute to both the academic area and the
managerial practice,
treating outsourcing firstly as a means to form strategic
alliances, and providing the
managerial practice with a framework to guide its
implementation in such a manner
as to get better results and seek to develop sustainable
competitive edges.
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Análise de um programa de treinamento e de seus resultados: um estudo de caso do MBA Gestão Pública - Banco do Brasil / Analysis of the training program and your results: a case study of the MBA Public Management - Banco do BrasilInocente, David Forli 19 April 2006 (has links)
O cenário de competição empresarial exige das empresas diversas posturas diferenciadoras, dentre estas, posturas que sejam capazes de desenvolver vantagens competitivas sustentáveis. Como resultado de sua busca pela competitividade, as empresas procuram desenvolver suas competências essenciais por meio das pessoas que a compõe. Dentre as formas de desenvolvimento organizacional, solidificou-se a realização de treinamentos no ambiente das corporações. O pensamento científico relacionado ao tema, observa a necessidade de que o treinamento esteja alinhado às estratégias da empresa e que seja capaz de produzir resultados. Surge a necessidade de se avaliar sistematicamente o treinamento e em especial seus resultados. Com o objetivo de delinear as características particulares do fenômeno, este estudo analisou as dimensões qualitativas de um programa de treinamento o MBA (Master in Business Administration) Gestão Pública realizado no Banco do Brasil. A metodologia utilizada foi o estudo de caso, valendo-se da realização de grupos focais, de entrevistas semiestruturadas e de análise de dados secundários para a obtenção de evidências que ofereceram elementos de análise do treinamento realizado. Conclui-se que o programa produziu resultados no contexto da Diretoria de Governo do Banco do Brasil, tendo atingido os objetivos de proposição do treinamento. Foram estudados quatro modelos de avalaição de treinamento, tendo sido defindo o Modelo MAIS como adequado para explorar o curso estudado. A avaliação de treinamento delineou o quanto o programa atendeu ao modelo, tendo sido observada a presença maioria dos parâmetros e ausência de alguns outros. Observou-se resultados objetivos do curso, como o planejamento de produtos e o dimensionamento de estratégias organizacionais. Muitos dos resultados observados encontram-se no contexto de outras ações organizacionais da Diretoria estudada e não podem ser apontados como resultado do treinamento, por outro lado o treinamento é apontado como um dos elementos de contexto que contribuíram com este resultado. Foram identificados ainda resultados que podem ser classificados como fonte de Vantagem Competitiva Sustentável da Diretoria de Governo do Banco do Brasil e que estão associados ao programa MBA Gestão Pública. / The competitive business environment demands differentiation postures from every company, especially, postures that are capable to develop sustainable competitive advantages. In consequence of their search for competitiveness, companies look for developing their essential abilities through the people who compose it. Amongst different forms of organizational development, training becomes a frequent practice in companies environment. The scientific thought related to the subject emphasizes a necessity of alignment between training and companies strategies, and the capability of producing results. Systematic evaluation of the training and especially its results becomes necessary. In order to delineate the particular characteristics of the phenomenon, this study analyzed qualitative dimensions of a training program called MBA Public Management implemented at Banco do Brasil. The methodology was a case study, based on focus groups, half-structuralized interviews, and secondary data analysis to attain evidences that offered analysis elements of the studied training. It is concluded that the program produced results in the context of the Government Board of the Banco do Brasil, and reached the proposal objectives of the training. Four models of evaluation of training had been studied, and the Model MAIS was considered adjusted to explore the studied course. The training evaluation delineated how much of the model was attended by the program it was observed the presence of the majority of the parameters and absence of some others. It was also observed objective results of the course, for instance the planning of products and the sizing of organizational strategies. There were many of the observed results, which are related to other organizational actions of the studied Board, and they cannot be pointed as resulted from the training. However, the training is pointed as one of the context elements that had contributed with these results. It was also identified results that can be classified as sources of Sustainable Competitive Advantage of the Government Board of the Banco do Brasil, which are associated to MBA Public Management program.
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Método de posicionamento estratégico de serviços para uma concessionária de distribuição de energia elátricaCorrea, Geison Cris 26 September 2008 (has links)
Made available in DSpace on 2015-03-05T17:04:34Z (GMT). No. of bitstreams: 0
Previous issue date: 26 / Nenhuma / As mudanças ocorridas no setor elétrico brasileiro e a sofisticação do mercado consumidor têm exigido, ao longo do tempo, padrões cada vez mais elevados de qualidade nos serviços. Este segmento, que antes das reformas estruturais, caracterizava-se por grandes conglomerados estatais e monopolistas atualmente é composto por empresas estatais, privadas e cooperativas regionais inseridas em um novo ambiente competitivo. Com isso, as concessionárias necessitam buscar a excelência em gestão dos serviços para possibilitar o retorno financeiro almejado associado ao atendimento das exigências regulatórias. A proposição de um método de posicionamento estratégico baseado na Matriz de Posicionamento Estratégico de Materiais (MPEM) permite a
segmentação no fornecimento aplicado ao escopo dos serviços, auxilia o planejamento de ações estratégicas na cadeia de fornecimento (tanto verticalizada quanto terceirizada), além de possibilitar o desenvolvimento de critérios qualificadores para a seleção de fornecedores. Este trab / The changes occurred in the Brazilian electric sector and the sophistication of consumer market have demanded, throughout time, services with quality standards increasingly more and more. This segment, which before structural reforms was characterized by large state and monopolist conglomerates, currently is composed by private, state and regional cooperative enterprises, placed in a new competitive environment. Therewith, the concessionaries need to reach excellence in service management to enable the desired financial return associated with the fulfillment of regulatory requirements. The proposition of a strategic positioning method based on the Strategic Positioning Matrix of Materials (MPES) allows the segmentation in the supply applied to the scope of services, it supports the planning of strategic actions in the supply chain (as much verticalized as outsourced), and, moreover, it enables the development of qualifying criteria for the choice of suppliers. This work was developed in three stages. The firs
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