[pt] As organizações estão enfrentando um ambiente turbulento que exige mudanças rápidas e paradigmáticas. Para atender a estas demandas, modelos de gestão de pessoas por competências têm sido adotados como resposta à necessidade de um maior envolvimento dos indivíduos e busca de diferenciais competitivos para a organização (Dutra, 2004). Esta pesquisa teve como objetivo analisar a implantação destes modelos de gestão de pessoas com base em competências e os significados sinalizados pelas iniciativas de comunicação desta mudança organizacional, a partir da ótica de diferentes modelos referenciais (Weick, 1999; Klein, 1996; Ford & Ford, 1995; Van de Ven & Poole, 1995; Lewin, 1951). Utilizou-se uma abordagem qualitativa, com múltiplos estudos de caso. Foram selecionadas sete empresas de um setor da economia brasileira escolhido intencionalmente devido à intensidade e complexidade de seu processo de mudança: o setor de telecomunicações. Os dados foram coletados por meio de investigação documental, entrevistas semi-estruturadas e questionários fechados. As conclusões da pesquisa ressaltam a importância da comunicação na instauração do projeto de mudança e apontam para a necessidade de atentar para os significados que são construídos na organização como desdobramento dos processos de divulgação da mudança planejada e das diferentes fases de implantação dos modelos de gestão de pessoas com base em competências. / [en] Today s turbulent business environment demands speedy and paradigmatic changes. To meet these challenges, organizations are adopting competency-based people-management models as a response to the need for greater individual commitment and as an important strategy for gaining a competitive edge (Dutra, 2004). This study analyzes the implementation of such competency-based models and their meaning for organizational change, as signaled by the communication initiatives the companies adopted, from the perspective of different theoretical frameworks (Weick, 1999; Klein, 1996; Ford & Ford, 1995; Van de Ven & Poole, 1995; Lewin, 1951). Using a qualitative approach, multiple case studies were discussed. Seven companies from the telecommunications sector were selected, as representative of a high clock speed industry that in Brazil continuously undergoes intense and complex changes. The research findings are based on information collected from in-depth semi-structured interviews, closed-answer questionnaires and archival data. The findings reinforce the importance of communication efforts for putting a change project into effect. They also highlight the need to unravel the meanings triggered by information strategies used during the different phases of project implementation considering the competency-based HR management programs as examples of planned change.

Le développement durable et la transition énergétique sont aujourd’hui des préoccupations majeures de la scène européenne. Parmi les influents demeure le domaine du bâtiment qui représente le premier levier d’action pour réduire notre empreinte carbone. Pour autant, les moyens actuels mis en œuvre ne prennent pas assez en compte l’occupant et son comportement vis-à-vis de la performance énergétique. Cette recherche problématise, par une approche info-communicationnelle, les interactions acteur-habitat dans le but d’améliorer les stratégies d’intervention. Elle montre qu’une approche compréhensive, suivant un paradigme sémantico-actionnel, permet d’analyser la manière dont les usagers appréhendent et s’approprient un espace dans lequel ils se sentent en situation de confort, permettant ainsi de guider la recherche d’informations utiles pour les acteurs intervenant sur le cadre de vie des usagers en vue de mieux les satisfaire. Dans un souci d’économie de la fonctionnalité concernant le confort thermique, cette démonstration passe par la mise en œuvre et l’expérimentation d’une démarche interdisciplinaire qui doit être capable d’une part d’appréhender ce processus de construction de sens de l’environnement bâti par les usagers et, d’autre part, capable de rendre opérationnels les indicateurs résultant des critères comportementaux, afin de les intégrer aux calculs techniques. Cette démarche, fondée à partir de la méthode d’écoute des besoins et de hiérarchisation des attentes développée par le laboratoire DeVisu à l’Université de Valenciennes, interprète la perception du confort d’un profil majoritaire d’usagers et les intègre dans un processus construit sous l’angle technique. / The sustainable development and the energetic transition as well are main concerns in Europe. The construction sector is a fundamental driver of the reduction of the carbon footprint. Furthermore, most of the current practices does not take enough into account neither the occupants’ needs nor their behavior regarding the energetic performance. Grounded on the information-communication framework, this research focuses on the definition of the interactions between the actor and its habitat to lead the strategies of rehabilitation. In line with the semantico-actional paradigm, we provide evidence that a comprehensive approach enables the analysis of the process by which the users apprehend and appropriate a living space perceived as comfortable. Practically, it ensues from this analysis a better definition of the users’ needs and a guideline for the construction stakeholders to collect information about users’ expectations so as to satisfy them. In a sake of functionality economics concerning the thermal comfort, the purpose of this interdisciplinary investigation is twofold: First, the understanding of the users’ sense-making about the environment of the habitat. Second, the definition and the implementation of operating behavioral metrics in the technical optimization of the habitat. Referring to the method of listening to the needs and hierarchy of needs, developed by the DEVISU research center of the University of Valenciennes (France), we interpret the perceived comfort according to the main users’ profile in order to integrate it in the technical processes of rehabilitation.