Title:  The Situation of Digital Books’ Market in Spain. The acceptance by consumers and companies Authors: Amaia García Barberena and Leyre Díaz Pinillos Supervisor: Jean-Charles Languilaire. Level: Bachelor Thesis in Business Administration, Marketing Key words: digital books, electronic books, digitalization, Spain, consumers´ behavior, innovation, adaptation, publishers… Purpose: The purpose is to explore what the current situation of the electronic books’ market in Spain is, concerning the changes in consumer behavior and companies’ adaptation. Method: Our research method is an explorative and descriptive one.  Thus, we collected data from secondary resources such as books, studies, articles, journals and so on. We use also primary data in order to answer our purpose. We do two different questionnaires; one focused on consumers and the other one focused on publishers of different companies.  Theoretical framework: First, we define the consumer behaviour in a general context and then related to innovations and digital environment. Then, we explain the companies’ behaviour and adaptation to changes, and we finish with and interaction between both parties. Conclusion: We highlight and summarize the findings of our study, giving a clear image of the current situation of the digital books’ market in Spain. We also give our point of view towards this topic, and suggestions for further researches.

Interactive Electronic Books - Traditional Medium in a New Form Diploma thesis "Interactive Electronic Books - Traditional Medium in a New Form" deals with very current form of printed books. It's another step for an electronic book, which has distinct differences in the possible participation in the creation of such media. My thesis defines the terms of electronic books, digital books, and interactive electronic books. It briefly describes the history and development of the book into its interactive form. An important part of this work is the development and history of the Internet, which is inseparable from the development of electronic books. Thanks to the Internet electronic books are available to all users; the development in this area wouldn't be so fast without its existence. The main part of the thesis was a qualitative analysis (the method of depth interviews) which examines young people's interest in interactive electronic books and their opinion about its potential in the future. The main part of the depth interviews was an evaluation of different forms of various genres of electronic books and their possibilities. The conclusion is about the prognosis of interactive electronic books from various points of views.

Science fiction has long promised the digitalization of books. Characters in films and television routinely check their palm-sized (or smaller) electronic displays for fast-scrolling information. However, this very technology, increasingly prevalent in today's world, has not been embraced universally. While the convenience of pocket-sized information pieces has the techno-savvy entranced, the general public still greets the advent of the e-book with a curious reluctance. This lack of enthusiasm seems strange in the face of the many advantages offered by the new medium - vastly superior storage capacity, searchability, portability, lower cost, and instantaneous access. This dissertation addresses the need for research examining the reading comprehension and the role emotional response plays in the perceived performance on e-document formats as compared to traditional paper format. This study compares the relative reading comprehension on three formats (Kindle, iTouch, and paper) and examines the relationship of subject's emotional response and relative technology exposure as factors that affect how the subject perceives they have performed on those formats. This study demonstrates that, for basic reading comprehension, the medium does not matter. Furthermore, it shows that, the more uncomfortable a person is with technology and expertise in the requested task (in this case, reading), the more they cling to the belief that they will do better on traditional (paper) media - regardless of how well they actually do.

Pasaulyje elektroninių knygų populiarumas sparčiai didėja palyginant su spausdintomis knygomis. Taip yra dėl to kad elektroninės knygos turi visą eilę naudingų savybių. Mokantis, studijuojant ar renkant informaciją, paieška elektroninėje knygoje pagreitina ir palengvina darbą. Elektroninę knygą galima pasiekti bet kuriuo paros metu, būnant bet kurioje šalyje, tik reikia turėti internetinį ryšį. Elektroninių knygų apsauga nuo nelegalaus kopijavimo yra viena iš pagrindinių nepasitikėjimo elektroninėmis knygomis priežasčių. Darbo tikslas Sukurti elektroninių knygų turinio valdymo sistemą. Pagrindiniai šios sistemos kūrimo tikslai yra šie:  Suteikti vartotojui galimybę greitai pasiekti reikalingus informacinius resursus;  Suteikti vartotojui galimybę be papildomų programavimo įgūdžių įkelti naują knygą;  Suteikti vartotojui galimybę koreguoti, atnaujinti ir šalinti sukurtą elektroninę knygą;  Pritaikyti apsaugos priemones, kurių pagalba būtų apsaugotas elektroninių knygų turinys nuo galimų plagijavimo atvejų. Sukurta elektroninių knygų turinio valdymo sistemą leis vartotojui greitai pasiekti reikalingus informacinius resursus, be papildomų programavimo įgūdžių įkelti naują knygą, koreguoti, atnaujinti ir šalinti sukurtą elektroninę knygą. Patalpinta elektroninės knygos informacija bus apsaugota nuo galimų plagijavimo atvejų, paprastas vartotojas negalės nukopijuoti sistemoje esančios knygos turinio. Sukurta elektroninių knygų turinio valdymo sistema bus pritaikyta... [toliau žr. visą tekstą] / The various projects in schools, the rapidly increasing number of computers and other modern technologies. Currently, schools lack modern digital tools and attractive digital learning (teaching) materials, which is in line with current realities. One of the ways of learning material is a global Web access. Although the World Wide Web tools have a few shortcomings, but for now it is one of the most effective means of developing educational (learning) material. This technology allows us to provide educational materials very vividly, adding graphics, images, audio and video clips. Hierarchical alignment, fork, and the possibility to search by keyword is the quickest way to find the required training (learning) material. The world of electronic books popularity is growing rapidly in comparison to printed books. The reason is that electronic books have a lot useful features. Learning, studying and collecting information, search in online book, faster and easier job. E-Book can be reached at any time of day, stay in any country, just need to have Internet connection. As well as the e-books and other electronic sources is the main problem of academic dishonesty. Academic dishonesty includes plagiarism, copying, data manipulation, and others. The main reasons of academic dishonesty is the distance training, the number of student growth and of student groups growth and so on. Plagiarism is growing because the observed spread of information technology education (learning) environment... [to full text]

Knowledge workers are frequently called upon to perform deep, critical reading involving a heightened level of interaction with the reading media and other tools. This process, known as active reading, entails highlighting, commenting upon, and flipping through a text, in addition to other actions. While paper is traditionally seen as the ideal medium for active reading, computers have recently become comparable to paper through replicating the latter’s affordances. But even paper is not a panacea; it offers an inflexible document representation that supports some things well, such as embellishment, but supports others very poorly, like comparison and large scale annotation. In response to this, I developed a prototype system, called LiquidText, to embody a flexible, high degree-of-freedom visual representation that seeks to alleviate some of the problems in paper and paper-like representations. To provide efficient control of this representation, LiquidText runs on a multi-finger touch and gesture based platform. To guide the development of this system, I conducted a formative study of current active reading practice. I investigated knowledge workers’ active reading habits, perceptions, and the problems they face with current reading media. I also inquired into what they would like in a future active reading environment. I used these results in conjunction with multiple design iterations and formative system evaluations to refine LiquidText for use in a summative study. The summative study assessed, through a controlled, laboratory evaluation, LiquidText’s impact on 1) the subjective experience of active reading, 2) the process of active reading, and 3) the outputs resulting from active reading. Generally, the study found a strong participant preference for LiquidText, and a focus on the creation of a summary of the original document as part of the reading process. On average, reading outputs were not significantly better or worse with LiquidText, but some conditions were observed that may help identify the subset of people for whom LiquidText will result in an improvement.

Com o propósito de contribuir com dados empíricos para as discussões sobre o livro eletrônico e o futuro do livro, a pesquisa buscou compreender e analisar as formas pelas quais estudantes que ingressaram na Universidade Federal do Rio Grande do Sul (UFRGS) em 2011 se apropriaram dos conteúdos da lista de leituras obrigatórias do vestibular, composta por 12 títulos. Partiu-se do modelo da Ordem dos Livros de Roger Chartier (1998), aplicando-se o con-ceito das listas de vestibular como forma canônica desenvolvido por Ana Cláudia Fidélis (2008). O planejamento metodológico da dissertação seguiu o modelo de Pesquisa em Comuni-cação de Maria Immacolata Vasallo de Lopes (2003). A amostra foi escolhida levando em conta dados quantitativos preexistentes da pesquisa Retratos da Leitura no Brasil (2008). A observa-ção envolveu 263 estudantes de primeiro ano de nove cursos da UFRGS, um de cada Grande Área da Capes, que responderam a um questionário fechado autoaplicado. O formulário incluía questões sobre a quantidade de livros recomendados lidos na íntegra ou parcialmente e os su-portes adotados, além de quantidades de downloads e leituras eletrônicas. Foram empregadas categorias descritivas elaboradas a partir de autores do referencial teórico como John B. Thomp-son (2008), Ted Striphas (2011) e José Afonso Furtado (2006). A análise dos dados quantitati-vos originados pelo levantamento foi realizada de forma qualitativa. Também foi realizada em menor escala triangulação empregando técnicas qualitativas, mesclando-se observação direta e entrevistas telefônicas. A análise dos resultados apontou que houve predominância da leitura em livro impresso, suporte empregado por 90% dos respondentes. O livro eletrônico foi consultado ou lido por pouco mais de 30% dos candidatos pesquisados. Este grupo minoritário dividia-se em dois subconjuntos principais: os que utilizaram o meio digital por se constituir em uma for-ma facilitada de acesso aos títulos e os que empregaram o suporte eletrônico como apoio ao estudo, conjugado com meios impressos. Também se observou que a distribuição em domínio público teve a tendência de determinar os títulos mais lidos eletronicamente. A observação a-pontou ainda grande variedade de configurações de relacionamento com os diferentes suportes de leitura, tanto em torno de perfis individuais quanto por área temática dos cursos. Colateral-mente, observou-se que candidatos dos cursos mais disputados tiveram a tendência de ler mais títulos da lista recomendada, com prevalência da forma impressa. / With the purpose of contributing with empirical data in the discussions about the elec-tronic book and the future of the book, this research sought to understand and analyze the ways in which students who joined the Federal University of Rio Grande do Sul in 2011 took hold of the contents of the admission exam‟s 12 titles mandatory reading list. The starting conceptual model was Roger Chartier‟s The Order of Books (1998), being applied the concept of admission exam‟s lists as canonical form developed by Ana Cláudia Fidélis (2008). The Dissertation‟s methodological planning followed the model of Research in Communication from Maria Imma-colata Vasallo de Lopes (2003). The sample corpus was chosen taking into account quantitative data from pre-existing reading survey Portraits of Reading in Brazil (2008). The observation included 263 first year students from nine courses of the University, one from each major area of Capes. They responded to a self applied closed questionnaire. The form included questions about the amount of mandatory books read in full or in part, as well as the reading apparatus adopted. Downloads quantities and number of titles read in electronic form were also investi-gated. Descriptive categories came from theoretical reference authors such as John b. Thompson (2008), Ted Striphas (2011) and José Afonso Furtado (2006). The analysis of quantitative data from the survey was conducted by qualitative analysis. In lesser extent the empirical work em-ployed qualitative techniques with triangulation intent, merging telephone interviews and direct observation. The analysis of the results pointed out that there was a predominance of reading on printed book, support chosen by 90% of the respondents. The electronic book was consulted or read by just over 30% of candidates surveyed. This minority group was divided into two main subsets: those who sought the digital medium as an easier access to the mandatory titles and those that employed electronic medium as support to study in conjunction with printed media. It was also noted that the public domain distribution had a tendency to determine the titles more read in electronic form. It was observed, still, that there was a wide variety of reading settings, both around individual profiles and by subject area. Collaterally, it was noted that candidates of more competitive courses had the tendency to read more recommended list titles, with preva-lence of the printed form.

A pesquisa tem como objetivo geral verificar como as revistas brasilei-ras Superinteressante, piauí, Nova Escola, Info Exame e Você S/A retratam os livros digi-tais, tendo em vista aspectos característicos dos e-books e valores do campo jornalístico. Os títulos selecionados compreendem cinco segmentos temáticos ligados ao universo do livro digital e são as publicações mensais com maior circulação no país em 2013. Os pro-cedimentos metodológicos adotados abrangeram as pesquisas bibliográfica e documental, bem com a análise de conteúdo. Através da leitura das 58 revistas que compuseram o corpus da pesquisa (a totalidade das publicações dos títulos em 2013), encontramos 34 textos que forneciam informações sobre os livros digitais. Após a análise quantitativa e qualitativa dos textos, apontamos os principais resultados: 1) É restrita a participação das revistas segmentadas na divulgação de informações a respeito dos livros digitais. 2) As revistas não estão preocupadas em educar/formar o leitor para a apropriação do livro digital. 3) O assunto livro digital não é merecedor de destaque nas revistas onde aparece. 4) Os textos apontam a reconfiguração dos papéis dos atores da cadeia do livro. / The research has as a main purpose to verify how Brazilian magazines as Superinter-essante, piauí, Nova Escola, Info Exame e Você S/A describe e-books, considering its char-acteristic features and its values on the journalistic field. The methodological procedures used were bibliographic and documentary research as well as content analysis. We re-viewed 58 magazines that constitute the research corpus (the entire publications of 2013) and found 34 texts that contained information about e-books. After a quantitative and qual-itative analysis of these texts we point out five main results: 1) The targeted magazines influence on the release of information about e-books is restricted; 2) The magazines have no interest in educating/encouraging the reader on how to acquire an e-book; 3) The sub-ject “e-book” is not worthy of a highlighted piece in the journal where it’s exposed; 4) The texts underline a reconfiguration of the actor’s role in the book chain.

Submitted by Livia Santos de Freitas (freitas_livia@hotmail.com) on 2015-09-24T16:12:26Z No. of bitstreams: 1 Dissertação Lívia.pdf: 3093407 bytes, checksum: 7ca05a4f753865b35cf0cfae35c3b346 (MD5) / Approved for entry into archive by Urania Araujo (urania@ufba.br) on 2015-10-01T18:59:35Z (GMT) No. of bitstreams: 1 Dissertação Lívia.pdf: 3093407 bytes, checksum: 7ca05a4f753865b35cf0cfae35c3b346 (MD5) / Made available in DSpace on 2015-10-01T18:59:35Z (GMT). No. of bitstreams: 1 Dissertação Lívia.pdf: 3093407 bytes, checksum: 7ca05a4f753865b35cf0cfae35c3b346 (MD5) / O uso do livro eletrônico e a mediação da informação na Biblioteca Universitária de Saúde da UFBA constituem a temática desta dissertação, que teve como intuito verificar se a disponibilização de livros eletrônicos à comunidade de estudantes de graduação da área de saúde da UFBA tem resultado em uso efetivo desse material. Desdobrando-se como objetivos específicos buscou-se avaliar o grau de incorporação do livro eletrônico nas bibliografias básicas e complementares das disciplinas; verificar a frequência de uso do livro eletrônico nas disciplinas dos cursos da área de saúde da UFBA; identificar as facilidades e dificuldades de utilização do livro eletrônico pelos discentes e docentes; verificar a existência de ações mediadoras desenvolvidas pelos bibliotecários para estimular o uso dos livros eletrônicos. Quanto ao nível de investigação a pesquisa caracterizou-se como descritiva, cuja investigação se deu através de um levantamento para identificar os cursos da área de saúde contemplados com livros eletrônicos, associado ao método documental para analisar os programas das disciplinas dos diversos cursos da área de saúde e ao método de estudo de caso para verificar a incorporação do livro eletrônico nas disciplinas dos cursos da área de saúde da UFBA. Para a obtenção das informações optou-se pela adoção da técnica de entrevista junto aos docentes, bibliotecárias, servidora técnica-administrativa e gestora do Sistema de Bibliotecas da UFBA e aplicação de questionário junto aos discentes das disciplinas selecionadas para composição da amostra que foi constituída por 3 (três) disciplinas do Curso de Medicina e 2 (duas) do Curso de Nutrição. A análise dos dados realizou-se a partir da integração das abordagens quantitativas e qualitativas. Os resultados demonstraram que não houve uma incorporação do livro eletrônico às bibliografias básicas e complementares das disciplinas da área de saúde da UFBA; que a frequência de uso desse dispositivo ainda é muito pequena, apesar dos usuários enumerarem diversas facilidades para o seu uso, a exemplo da facilidade de uso e compartilhamento de conteúdos; como dificuldade foi apontado o cansaço visual e constatou-se limitações nas práticas de mediação da informação desenvolvidas pelos bibliotecários. Resultados esses que, analisados à luz da literatura que sustentou este estudo, geraram como principal conclusão a necessidade de construção de uma política institucional promovida pelo SIBI/UFBA para que de fato, haja um estímulo ao uso dos diversos dispositivos de informação disponíveis nas suas bibliotecas, entre eles o livro eletrônico, assim como, a elaboração e promoção de ações mediadoras para o desenvolvimento no estudante de competências para realizar a busca, o acesso e uso das fontes de informação em sua plenitude e em quaisquer formatos e suportes. / ABSTRACT The use of e-book and mediation of information on Health University Library of UFBA constitute the theme of this dissertation, which had the intention to verify the availability of electronic books to graduate students community healthcare UFBA has resulted in use effective this material. Unfolding specific objectives sought to assess the degree of incorporation of the electronic book in the basic and complementary bibliographies of disciplines; check the use frequency of the electronic book in the subjects of the courses of healthcare UFBA; identify the strengths and difficulties of use of the electronic book by students and teachers; check for mediating actions developed by librarians to encourage the use of electronic books. As for the research level research was characterized as descriptive, whose research was made through a survey to identify the healthcare courses awarded eBooks associated with the documentary method to analyze the programs of disciplines from various area courses health and case study method to check the incorporation of the electronic book in the subjects of the courses of healthcare UFBA. To obtain the information we opted for the adoption of the interview technique with teachers, librarians, technical-administrative server and manager of the UFBA Library System and a questionnaire to the students of the subjects selected for the sample composition consisted of 3 (three) disciplines of Medical Course and 2 (two) of the Nutrition Course. The data analysis was carried out from the integration of quantitative and qualitative approaches. The results showed that there wasn’t incorporation of electronic book to basic and complementary bibliographies of the disciplines of health course UFBA; the frequency of use of this device is still very small, despite the users enumerate several facilities for its use, such as the ease of use and content sharing; difficulty was appointed as eye strain and it was found limitations in information mediation practices developed by librarians. The results were analyzed based on literature that supported this study, generated as main conclusion the need for building an institutional policy promoted by SIBI/UFBA so that in fact, there is a stimulus to the use of various information devices available in their libraries, including the e-book, as well as, the development and promotion of mediating actions to develop the student skills to perform the search, access and use of information sources in its fullness and in any format and media.

A pesquisa tem como objetivo geral verificar como as revistas brasilei-ras Superinteressante, piauí, Nova Escola, Info Exame e Você S/A retratam os livros digi-tais, tendo em vista aspectos característicos dos e-books e valores do campo jornalístico. Os títulos selecionados compreendem cinco segmentos temáticos ligados ao universo do livro digital e são as publicações mensais com maior circulação no país em 2013. Os pro-cedimentos metodológicos adotados abrangeram as pesquisas bibliográfica e documental, bem com a análise de conteúdo. Através da leitura das 58 revistas que compuseram o corpus da pesquisa (a totalidade das publicações dos títulos em 2013), encontramos 34 textos que forneciam informações sobre os livros digitais. Após a análise quantitativa e qualitativa dos textos, apontamos os principais resultados: 1) É restrita a participação das revistas segmentadas na divulgação de informações a respeito dos livros digitais. 2) As revistas não estão preocupadas em educar/formar o leitor para a apropriação do livro digital. 3) O assunto livro digital não é merecedor de destaque nas revistas onde aparece. 4) Os textos apontam a reconfiguração dos papéis dos atores da cadeia do livro. / The research has as a main purpose to verify how Brazilian magazines as Superinter-essante, piauí, Nova Escola, Info Exame e Você S/A describe e-books, considering its char-acteristic features and its values on the journalistic field. The methodological procedures used were bibliographic and documentary research as well as content analysis. We re-viewed 58 magazines that constitute the research corpus (the entire publications of 2013) and found 34 texts that contained information about e-books. After a quantitative and qual-itative analysis of these texts we point out five main results: 1) The targeted magazines influence on the release of information about e-books is restricted; 2) The magazines have no interest in educating/encouraging the reader on how to acquire an e-book; 3) The sub-ject “e-book” is not worthy of a highlighted piece in the journal where it’s exposed; 4) The texts underline a reconfiguration of the actor’s role in the book chain.

Com o propósito de contribuir com dados empíricos para as discussões sobre o livro eletrônico e o futuro do livro, a pesquisa buscou compreender e analisar as formas pelas quais estudantes que ingressaram na Universidade Federal do Rio Grande do Sul (UFRGS) em 2011 se apropriaram dos conteúdos da lista de leituras obrigatórias do vestibular, composta por 12 títulos. Partiu-se do modelo da Ordem dos Livros de Roger Chartier (1998), aplicando-se o con-ceito das listas de vestibular como forma canônica desenvolvido por Ana Cláudia Fidélis (2008). O planejamento metodológico da dissertação seguiu o modelo de Pesquisa em Comuni-cação de Maria Immacolata Vasallo de Lopes (2003). A amostra foi escolhida levando em conta dados quantitativos preexistentes da pesquisa Retratos da Leitura no Brasil (2008). A observa-ção envolveu 263 estudantes de primeiro ano de nove cursos da UFRGS, um de cada Grande Área da Capes, que responderam a um questionário fechado autoaplicado. O formulário incluía questões sobre a quantidade de livros recomendados lidos na íntegra ou parcialmente e os su-portes adotados, além de quantidades de downloads e leituras eletrônicas. Foram empregadas categorias descritivas elaboradas a partir de autores do referencial teórico como John B. Thomp-son (2008), Ted Striphas (2011) e José Afonso Furtado (2006). A análise dos dados quantitati-vos originados pelo levantamento foi realizada de forma qualitativa. Também foi realizada em menor escala triangulação empregando técnicas qualitativas, mesclando-se observação direta e entrevistas telefônicas. A análise dos resultados apontou que houve predominância da leitura em livro impresso, suporte empregado por 90% dos respondentes. O livro eletrônico foi consultado ou lido por pouco mais de 30% dos candidatos pesquisados. Este grupo minoritário dividia-se em dois subconjuntos principais: os que utilizaram o meio digital por se constituir em uma for-ma facilitada de acesso aos títulos e os que empregaram o suporte eletrônico como apoio ao estudo, conjugado com meios impressos. Também se observou que a distribuição em domínio público teve a tendência de determinar os títulos mais lidos eletronicamente. A observação a-pontou ainda grande variedade de configurações de relacionamento com os diferentes suportes de leitura, tanto em torno de perfis individuais quanto por área temática dos cursos. Colateral-mente, observou-se que candidatos dos cursos mais disputados tiveram a tendência de ler mais títulos da lista recomendada, com prevalência da forma impressa. / With the purpose of contributing with empirical data in the discussions about the elec-tronic book and the future of the book, this research sought to understand and analyze the ways in which students who joined the Federal University of Rio Grande do Sul in 2011 took hold of the contents of the admission exam‟s 12 titles mandatory reading list. The starting conceptual model was Roger Chartier‟s The Order of Books (1998), being applied the concept of admission exam‟s lists as canonical form developed by Ana Cláudia Fidélis (2008). The Dissertation‟s methodological planning followed the model of Research in Communication from Maria Imma-colata Vasallo de Lopes (2003). The sample corpus was chosen taking into account quantitative data from pre-existing reading survey Portraits of Reading in Brazil (2008). The observation included 263 first year students from nine courses of the University, one from each major area of Capes. They responded to a self applied closed questionnaire. The form included questions about the amount of mandatory books read in full or in part, as well as the reading apparatus adopted. Downloads quantities and number of titles read in electronic form were also investi-gated. Descriptive categories came from theoretical reference authors such as John b. Thompson (2008), Ted Striphas (2011) and José Afonso Furtado (2006). The analysis of quantitative data from the survey was conducted by qualitative analysis. In lesser extent the empirical work em-ployed qualitative techniques with triangulation intent, merging telephone interviews and direct observation. The analysis of the results pointed out that there was a predominance of reading on printed book, support chosen by 90% of the respondents. The electronic book was consulted or read by just over 30% of candidates surveyed. This minority group was divided into two main subsets: those who sought the digital medium as an easier access to the mandatory titles and those that employed electronic medium as support to study in conjunction with printed media. It was also noted that the public domain distribution had a tendency to determine the titles more read in electronic form. It was observed, still, that there was a wide variety of reading settings, both around individual profiles and by subject area. Collaterally, it was noted that candidates of more competitive courses had the tendency to read more recommended list titles, with preva-lence of the printed form.