In terms of dress, there are various misconceptions that exist in our ever-so conscious society, which can make Easterners in the Occident neglect aesthetics that are linked to their roots. Orientalist notions of the Middle East and its complex history of conflict have both played their part in developing a cultural disconnection between the East and the Western world. This area of investigation explores the recontextualization of a selection of original and cultural elements from the Levant and Arabian Peninsula by the means of construction within men’s suits, thobes and accompanying traditional attire. The work implies to challenge the Western world’s dominant influence on fashion, where it becomes crucial to assert cultural aspects linked to facts and aesthetic value. What could be deemed as lacking in fashion is an intricate appropriation of Levantine and Arabian elements in relation to shape, proportion and material. In this exploration, it is executed through placing the selected components alongside Westerly ‘reserved’ categories such as the exaggerated shoulder pad, where each action is influenced by the outcome of the previous. The result can be described as a convergence between expressions that are culturally polarizing, which can reinvent the narrative of Westerly misperceived dress and symbols that are both ubiquitous and preserved in the transcultural region.

The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. Initially previous research on the chosen field has been reviewed to know what research has been done. Following that, an online quantitative survey has been conducted to distinguish whether any relationship endures between consumers attachment to existing clothing and their compulsive buying tendencies. Based on the results of the quantitative study a qualitative investigation has also been conducted with the intention of gaining in-depth knowledge of the chosen area of research. Findings – The data reveals that survey and interview respondents show different conception regarding attachment requiring different motivational stimuli. Moreover, this study identifies the triangle of fashion attachment, detachment and impulse consumerism that emerges as relevant to existing consumer behaviour spectrum. Implications – The study delivers explorative understanding on the clothing attachment, which was an underdeveloped area of research. Further, this establishment provide progression to combine two self-contradictory area in same study which is paradoxical and therefore, provides a novel approach to continue father research. Originality/ Value – The study provides narrative insights into the field of clothing attachment In combination with impulsive buying behaviour in a fashion and clothing context. Further, through the combination of a mix methodological approach which is also a new angle to study this phenomenon

El presente trabajo está elaborado en base a solucionar a una problemática; la industria de la moda es la segunda más contaminante del mundo y a lo largo del año existen diversos eventos o fiestas que obligan a las personas a buscar un outfit adecuado, por lo cual, la persona compra una prenda y muchas veces esta es usada solo una vez. Rental Clothes, es una empresa peruana dedicada al alquiler de prendas de gala mediante una plataforma digital la cual, está disponible las 24 horas del día y está dirigida a los sectores C y D de Lima metropolitana. Para validar nuestro modelo de negocio, realizamos un Showroom; el cual, invitamos a diversas personas mediante nuestra página de Facebook; en dicho evento, pudimos concluir que las personas sí tenían intención de compra debido a que realizamos diversas ventas; así mismo, logramos impulsar nuestras redes sociales aumentando el número de seguidores y con ello, logramos tener mayor alcance. Para la realización de este proyecto se hizo un análisis integral sobre las proyecciones de ventas y gastos; los cuales, nos dieron como resultado que se requiere una inversión de 26,272 soles, los cuales hemos considerado como aporte de capital. Por último, nuestra rentabilidad es de 81% lo cual concluimos que nuestro proyecto es rentable. / This work is prepared based on solving a problem; the fashion industry is the second most polluting in the world and throughout the year there are various events or parties that force people to look for a suitable outfit, so, the person buys a garment and often this is used only one time. Rental Clothes is a Peruvian company dedicated to the rental of gala garments through a digital platform which is available 24 hours a day and is aimed at sectors C and D of metropolitan Lima. To validate our business model, we perform a Showroom; which, we invite various people through our Facebook page; In this event, we could conclude that people did intend to buy because we made various sales; Likewise, we managed to boost our social networks by increasing the number of followers and with that, we managed to have greater reach. For the realization of this project a comprehensive analysis was made on the projections of sales and expenses; which, as a result, gave us an investment of 26,272 soles, which we have considered as a capital contribution. Finally, our profitability is from 81% which we conclude that our project is profitable. / Trabajo de investigación

El presente proyecto fue diseñado a partir de la existencia de una limitada oferta de alternativas que cubran varias necesidades en una sola prenda de vestir. Al realizar investigaciones en Lima Metropolitana, en las cuales se tuvo contacto con los distintos stakeholders del negocio, se determinó que la ejecución de la marca de ropa Justhis es viable. Los clientes atendidos mostraron gran interés por el diseño innovador de las prendas, las cuales tienen doble funcionalidad y brindan comodidad al usarlas. Para poner en marcha el proyecto, se ha desarrollado la siguiente serie de planes: Estratégico, Operativo, Recursos Humanos, Marketing, Responsabilidad Social Empresarial, Financiero y de Financiamiento. Para la realización de la proyección de ventas y análisis de costos, se han utilizado datos reales del costo de producción y la realización del concierge del negocio, es decir ventas reales. Con una inversión de S/ 15,388.70 al iniciar el negocio, se obtendrá una pérdida neta de S/ 4,565.42 en el primer año, pero a partir del segundo año se generará ganancias, teniendo como resultado de S/ 21,208.50 en el segundo año y de S/ 51,476.21 en el tercer año. / This Project was designed based on the existence of a limited offer of alternatives that cover several needs in a single garment. After conducting a research in Metropolitan Lima, in which the members could approach the stakeholders of the business, it was determined that the execution of the clothing brand is viable. The served customers showed great interest in the innovative design of the clothes, which have a double functionality and provide comfort while wearing them. To implement the project, the following series of plans have been developed: Strategic, Operational, Human Resources, Marketing, Corporate Social Responsibility, Finance and Financing. For the realization of the sales projection and cost analysis, real data of the production cost and the realization of the business concierge have been used, that is, real sales. With an investment of S/ 15, 388.70 at the start of the business, a net loss of S / 4,565.42 will be obtained in the first year, but from the second year, profits will be generated, having a net profit of S/ 21,208.50 in the second year and S/ 51,476.21 in the third. / Trabajo de investigación

The focus of this diploma thesis is on the consumers' motives for purchasing upcycled clothing. Based on the research of available resources, this thesis firstly describes the most expanded model of clothing production, fast fashion, with special focus on the negative environmental impacts it has during different stages of a product life cycle. It later moves on to describe the traditional and more environmentally friendly model, slow fashion, and puts both these concepts (fast fashion and slow fashion) in connection with the hierarchy of waste management and the concept of circular economy. This theoretical base helps to fully understand the concept of upcycled fashion, which is thoroughly described in a separate chapter that also includes various examples of designers who focus on fashion upcycling. The last section of the theoretical part deals with motivation and motives for purchasing clothes. The empirical part of this diploma thesis focuses on how consumers perceive upcycled fashion in order to answer the main research question: What are the consumers' motives for purchasing upcycled clothes? To answer the question, qualitative research was used, specifically semi- structured interviews. The interviews were conducted with a total of twelve shoppers who have had previous personal experience...

In the discipline of fashion, wardrobe staples and evening wear are two clothing categories with different purpose and used for different occasions. Wardrobe staples consist of classic garments used in our everyday life in contrast to evening wear which stands for elegant and decorative expression. This study was aimed at developing garment hybrids in between the clothing categories wardrobe staples and evening wear. Wardrobe staples and evening wear are separated because of their different characteristics, this study aims to developing garment hybrids in between the clothing categories wardrobe staples and evening wear. The motive is to look beyond the categorizations and combined their differences to a new whole, for example, a wrinkled shirt in contrast to lace gloves. These two categories consist of design that for a long time, has been settle and the same, with a clear expression and usage there are room and opportunity for renovation and change. In these established categories there are distinct right and wrong regarding shape, materials and details and minor changes can transform the whole expression. The sample was selected from a visual investigation of what characterize wardrobe staples and evening wear. These characteristics were explored physically through deconstruct the expression of wardrobe staples by adding features from evening wear to create hybrids. The contrast and differences of wardrobe staples and evening wear are altered both in shape, materials and details and therefore, in this study, various ways of changing the appearance of wardrob staples will be demonstrated. The experiments were evaluated how and how much the added feature from evening wear affects the final outcome, depending on the chosen wardrobe staple how obvious the feature has to be. The collection is showcasing garments and outfits that more or less implanted of evening wear features as well as in different ways are implanted by the features, for example as a garment or material. This study suggesting new expressions of what we already use but for long has been unchanged.

The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspective emerges in the fashion industry. By comparing fashion brands and their different distribution channels, the objectives of this study are to identify consumers’ perceptions of fashion brand experience dimensions and experience types, and to investigate the effect of brand experience dimensions and types on brand resonance. Upon extending Schmitt and Brakus, Schmitt, and Zarantonello’s experience dimensions and types, in conjunction with Keller’s brand resonance model, 12 out of 20 hypotheses confirm the significant impact of consumers experiences on brand resonance by analyzing the data (n = 374) from a university in the United States. Sensory and affective experiences are primary factors for establishing fashion brand association, while cognitive and relational driven experiences lead to establishing fashion brand loyalty. Sensory, affective, and relational experiences affect both product and store type experiences, while only product experience affects brand resonance. With the depiction of different brand effects, this study concludes that while Forever 21 may focus on relational experiences with the consumer, Gap utilizes positive cognitive experiences to develop a link to brand loyalty and fashion product reliability.

For Research and Application our group decided to do research on the influence Instagram has through high schoolers' and their self-esteem. The reason we choose high school students is because, a lot of groups within our class were focusing on college students and self-esteem through Instagram. The way we collected our data was by sending out a survey asking question about how many likes were satisfactory to these students and did it influence their self-esteem. We also use Rosenberg's self-esteem scale to see how this influenced their self-esteem. Through this research we found that with the literature reviews Instagram does influence ones self-esteem, but through our survey we found that Instagram does not influence ones self-esteem.

Due to the massive amount of postconsumer clothing waste, there is a great opportunity to utilize the discarded garments through playful methods push the imagination towards new innovative solutions. This work aims to redefine and give the discarded garments new values through exploring garment definition through characteristic lines of dress as a filter to view a garment. It deals with questions such as, what defines a specific garment and how many lines needs to be added to understand what it is. It was resulted in creation of an archive consisting of 32 pieces which shows the potential in changing the perception of unwanted/discarded garments, by literally reframing them. This work propose a new method for reusing garments without taking the garments apart but instead look at all the potential that is given within it.

This work is an exploration in which clothes are expanded in space, being the mediator between the body and the surrounding space. Aiming to explore clothes in spatial compositions through deconstruction, generating garment installations that challenge the perception and relationship of body, fashion, and architecture. It consists of a series of experiments that explore the space by opening up, deconstructing, and expanding garments, creating tension between the body, and the arranged or existing space. Exploring the material of design through experiments in order to find a better understanding of it, the research of this applied work is based on the ideas of experimental design research. Resulting in six examples of garment installations that challenge the viewpoint of the importance of clothes as it also proposes a new way of thinking in the communication between fashion and architecture.