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La aplicación del concepto de sostenibilidad en la marca Galera de Lima entre los años 2017- 2020Hurtado Garcia, Arianna Nicole 06 July 2020 (has links)
Este estudio tiene como objetivo conocer la aplicación del concepto de sostenibilidad en la marca Galera de Lima entre los años 2017 – 2020. Para poder solventar este objetivo, primero se definirá el concepto de sostenibilidad en la moda; en segundo lugar, se describirá la marca Galera tomando en cuenta su visión, misión y objetivos; y, por último, se detallará la aplicación del concepto de sostenibilidad a la marca, es decir, se explicará cómo la marca incentiva la sostenibilidad ambiental, el proceso de producción, el material que se utiliza, así como también, las iniciativas de responsabilidad social que tienen como empresa.
Se tomó como caso de estudio a Galera, marca limeña de moda sostenible que trabaja los accesorios con fibra vegetal (toquilla, mimbre y junco) tejida por los artesanos peruanos, porque es una empresa sostenible con un enfoque de responsabilidad social adecuado y porque la información sobre su funcionamiento era accesible.
Finalmente, la interrogante de investigación se responderá mediante el uso de metodología cualitativa etnográfica con fuentes bibliográficas pertinentes y por medio de entrevistas a la dueña de la marca y trabajadores que manejan información de lo requerido. / This study aims to learn about the application of the sustainability concept in the brand Galera from Lima, between the years 2017 - 2020. In order to solve this objective, the concept of sustainability in fashion will first be defined; secondly, the Galera brand will be described by mentioning vision, mission and objectives; and finally, the application of the sustainability concept in the brand will be detailed.
To do this it will be explained how the brand encourages environmental sustainability, production process, materials used, as well as the social responsibility initiatives that they have as a company.
Galera was taken as a case study, it is a Lima brand of sustainable fashion that works with accessories made of vegetable fibbers (toquilla, wicker and reed) woven by Peruvian artisans. It was chosen because it is a sustainable company and its adequate social responsibility, also the approach and the information about its operation was accessible so it made it easier to obtain information.
Finally, the research question will be answered through the use of a qualitative ethnographic methodology with pertinent bibliographic sources and through interviews to the owner of the brand and workers who handle information as required.
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Brand Equity en la decisión de compra de los consumidores1 de Lima Metropolitana en las empresas de moda sostenible / Brand Equity in the purchase decision of Metropolitan Lima consumers in sustainable fashion companiesAristi Zoeger, Valeria 10 July 2020 (has links)
En el presente trabajo de investigación, tiene como propósito de medir la relación de las dimensiones del Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations) con la decisión de compra en empresas de moda sostenible en Lima Metropolitana. Ello responde a la aparición de una nueva corriente, donde los consumidores están optando por organizaciones de moda que se enfocan en el bienestar del medio ambiente.
Con respecto a la metodología de investigación, fue de carácter mixto, donde se hizo uso de herramientas tanto cualitativas como cuantitativas. Por un lado, en el estudio cualitativo, se realizaron cuatro entrevistas a expertos en el sector de moda sostenible, seis entrevistas al público objetivo y, por último, un grupo focal.
Por otro lado, con la finalidad de contrastar la información brindada por los expertos, se hizo uso de la investigación cuantitativa para darle profundidad y representatividad a la data recolectada. Para ello, se empleó una muestra de 293 usuarias de prendas de vestir de moda sostenible seleccionadas por un muestreo no probabilístico, a las cuales fueron encuestadas por un cuestionario de 37 preguntas. Con todo lo mencionado, se logró concluir que las dimensiones Brand Loyalty y Brand Associations tienen una mayor significancia con respecto a la decisión de compra. / The purpose of this research is to measure the relationship between the dimensions of Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations) with the purchase decision in sustainable fashion companies in Lima. This responds to the emergence of a new trend, where consumers are opting for fashion organizations that focus on the well-being of the environment.
Regarding the research methodology, which was a mixed nature, where both qualitative and quantitative tools were used. In one hand, the qualitative study, four interviews were conducted with experts in the sustainable fashion sector, six interviews of the target audience and, finally, one focus group.
On the other hand, in order to contrast the information provided by the experts, quantitative research was used to give a deeper and representative view on the collected data. For this, we took a sample of 293 users of sustainable fashion clothing selected by a non-probability sample, and they were surveyed by forum of 37 questions. We concluded that the dimensions of brand loyalty and brand associations are have greater importance with respect of the purchase decision. / Trabajo de investigación
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Rosa Bonheur the Amazon? Victorian-era Fashion, Female Masculinity, and the Horse Fair (1855)Fowler, Michael Anthony 07 January 2022 (has links)
No description available.
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PAPER WEAR : Investigating an alternative process of making dress byusing paper sheets as material.Harting Bjerre, Sisse Victoria Karla January 2021 (has links)
Paper material is in some contexts considered basic and unsophisticated, however designers and artists often approach the well-known material and explore the expressional value of paper craft. This work aims to investigate an alternative process of making dress, by using paper as material to interpret wearing in order to highlight the making process in the result, through the diverse properties of paper sheets and binders. The series of examples in ‘Paper Wear’ suggests an alternative language in form and expression and the investigation has given a further understanding of dress and the importance of experimental design thinking, as well as a deeper understanding of the role of the human body in dress. The outcome of the investigation creates a tension between a well-known material used in the process of making and the finished result, challenging traditional garment conventions and how garments are perceived in relation to material, function and body.
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Renaissancing Diagonally : An investigation in the handicraft of knitting and crochet with diagonal construction.Mårtensson, Mikaela January 2021 (has links)
In this project a collection of clothing, based on the handicraft of knitting and crocheting, has been developed. Today most garments are produced on industrial machines, cheaply, fast and with a low quality. An alternative to this is slow fashion which aims for long-lasting, locally manufactured clothing, primarily made from sustainably sourced fair-trade fabrics. The aim of this project is to raise awareness of slow fashion by working with the handicraft of knitting and crochet. The work has a slow process of making, and the items are carefully made by hand which raises the value of the garments and is a more sustainable way of using the materials. Traditional flat pattern construction is based on symmetrical squares and vertical and horizontal lines. This work's construction is based on diagonal lines around the women's body, as a suggestion that it fits the knitted fabric property and the women's body better. Design decisions were made by looking at renaissance fashion and paintings. To highlight an older way of making fashion and to push the expression in knitwear and show the potential in the craft.
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Fashioning Waste: Considering the Global and Local Impacts of the Secondhand Clothing Trade in Accra, Ghana and Charting an Inclusive Path ForwardSkinner, J. Branson 30 July 2019 (has links)
No description available.
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Chinese Gen Z's Knowledge of, Attitude toward, and Behavioral Intentions towards Personal Luxury Fashion Goods available via Drop Marketing StrategiesHuang, Ouya 17 June 2021 (has links)
No description available.
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Kollaborativ modekonsumtion : Vilken inverkan har fast fashion på konsumentens inställning till kläduthyrning? / Collaborative fashion consumption : What influence does fast fashion have on consumer attitudes towards fashion rental services?Jernqvist, Agnes, Lundgren, Linn January 2023 (has links)
Idag konsumeras en betydligt större mängd kläder än för ett decennium sedan, samtidigt som de inte används i samma utsträckning. Detta beteendemönster i samband med fast fashion-industrins upptakt resulterar i överkonsumtion, vilket fått omfattande konsekvenser för miljön. För att motarbeta fast fashion-konsumtion har alternativa konsumtionsmetoder utvecklats, såsom kollaborativ konsumtion i form av uthyrning. Under branschens utveckling har ett flertal modeuthyrningstjänster för vardagsbruk försökt etablera sig på svenska marknaden med varierande resultat. Under en ettårsperiod från 2022 till 2023 ansökte fyra av Sveriges största aktörer inom modeuthyrning på onlinemarknaden om likvidering, vilket har lämnat den svenska marknaden utan uthyrningsalternativ för vardagskläder. Ett ämne som kan beaktas är om fast fashion-konsumtionens tillgänglighet och slagkraft bidragit till uthyrningstjänsternas nuvarande position. Studien syftar till att undersöka fast fashion-konsumtionens påverkan av kläduthyrning för vardagsbruk. Genom att studera zillennials attityder till fast fashion kontra kläduthyrning är avsikten att skapa en ökad förståelse kring om fast fashion bidrar till minskad kollaborativ modekonsumtion. Detta undersöks med hjälp av en litteraturstudie samt utvalda respondenter genom att kvalitativa data samlas i form av fokusgruppsintervjuer. Studien har funnit att fast fashion delvis skapar utmaningar för kläduthyrning men att det även finns andra faktorer oberoende av fast fashions existens som skapar ogynnsamma förhållanden. Ett avsaknat behov till följd av fast fashions tillgänglighet, okunskap om innebörden av uthyrningstjänster och orosmoment kring konceptet ligger till grund för konsumenternas inställning till kollaborativ modekonsumtion. / Today, a considerable volume of clothing is consumed compared to a decade ago. Simultaneously, they are not used to the same extent. This behavioral pattern in connection with the fast fashion industry’s growth results in over consumption, which has extensive consequences for the environment. To counteract fast fashion consumption, alternative consumption methods have been developed, like collaborative fashion consumption as fashion rental. During the development of the industry, there have been multiple fashion rental services for everyday apparel. These have tried to establish themselves on the Swedish market with varied results. During a one-year-period from 2022 to 2023, four of Sweden’s biggest actors within fashion rental online applied for liquidation. This has left the Swedish market without rental options for everyday apparel. Thus, the subject to consider is if the availability and pulling power of fast fashion consumption has contributed to the fashion rental services current position. The study aims to investigate the impact fast fashion consumption has on fashion rental services for everyday apparel. By studying zillennials’ attitudes towards fast fashion versus fashion rental services, the intention is to create an increased understanding of whether fast fashion contributes to decreased collaborative fashion consumption. This will be investigated using a literature study, as well as collecting qualitative data through focus group interviews with selected respondents. The study has found that fast fashion partly creates challenges for clothing rental, but that there are other factors independent of fast fashion's existence that creates a disadvantage. The lack of need as a result of fast fashion's accessibility, lack of knowledge of the meaning of rental services and concerns about the concept lays the foundation for consumer attitudes towards collaborative fashion consumption.
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Making over masculinity : the metrosexual and the rise of the style-conscious malePeitsch, Edward M. B. January 2004 (has links)
No description available.
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Multivariate Data Analysis for Process Evaluation, Prediction and Monitoring at INCO's Copper Cliff Smelting and Refining OperationsBradley, Jennifer 09 1900 (has links)
Industrial processes generate large quantities of process and product quality data. Most of this data is stored and is analyzed in a univariate fashion. However important information may be lost through the implementation of univariate analysis methods. This information is contained in the correlation structure amongst the process and product quality variables and between these two types of variables. Through multivariate analysis this information is retained. As a result process evaluation, prediction and monitoring are more effectively performed.
Multivariate data analysis techniques were therefore applied to data sets that summarized three of INCO's Copper Cliff smelting and refining processes. In the first instance the analysis of historical data pertaining to a batch leaching process was undertaken and the time required for leaching was predicted. In the second a multivariate soft sensor was developed in order to predict the concentration of nitric oxide contained in the feed gas to the smelter acid plant. The final project involved the analysis and monitoring of a continuous nickel carbonyl process.
The resulting models were evaluated and significant variables with respect to the variation in the process and product quality data and the correlation between them were identified. The product quality data was also well predicted using new process data only that was input to the models. Finally new data was input to the models and the process was monitored using a reduced number of latent variables. Contribution plots were used to identify the original variables that contributed most to the observations that exceeded the established control limits. / Thesis / Master of Science (MSc)
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