[pt] Em razão da pandemia provocada pelo coronavírus SARS-CoV-2, em 2020, deu-se um aumento significativo no uso de mídias e plataformas digitais em todos os setores de atividade humana, com destaque para o uso de plataformas controladas pelas empresas conhecidas pela sigla GAFAM (Google, Amazon, Facebook, Apple e Microsoft). Trata-se de empresas que, nos últimos anos, apresentam seus produtos e serviços com uma solução eficaz para problemas educacionais. Esta dissertação tem como objetivo examinar a expansão das empresas GAFAM na educação básica brasileira no ano de 2020, a partir de um estudo documental de cunho qualitativo. A dissertação traça um panorama das medidas tomadas pelas secretarias estaduais de educação durante a pandemia; analisa como se articularam as parcerias entre as secretarias e as empresas; identifica os atores envolvidos; e discute o conjunto de valores e ideias sustentam essa expansão. Para a análise e interpretação dos dados, realizou-se uma análise de conteúdo do tipo categorial temática. Os achados indicam que houve um fortalecimento das parcerias entre as secretarias e as empresas Google, Facebook e Microsoft, tendência que já estava em curso. Além disso, mostra a presença de outras iniciativas, a institucionalização dos produtos por meio de recomendações em documentos oficiais e, notadamente, uma ausência de debates públicos sobre a adoção desses serviços. Conclui que a infraestrutura oferecida por essas empresas está cada vez mais naturalizada, tornando urgente que se amplie a discussão sobre a apropriação e uso contínuo de dados produzidos em contextos educacionais. / [en] Due to the pandemic caused by the SARS-CoV-2 coronavirus in 2020, there was a significant increase in the use of digital media and platforms in all sectors of human activity, with emphasis on the use of platforms controlled by companies known as GAFAM (Google, Amazon, Facebook, Apple and Microsoft). These are companies that, in recent years, have been promoting their products and services as an effective solution to educational problems. This dissertation aims to examine the expansion of GAFAM companies in Brazilian compulsory education in 2020. Based on a qualitative documentary study, the dissertation maps the measures taken by the State Departments of Education during the pandemic, analyses how the partnerships between the secretariats and these companies were articulated, identifies the actors involved and discusses the set of values and ideas that have been sustaining this expansion. For data analysis, a thematic categorical content analysis was performed. Findings indicate that there was a strengthening of partnerships between the secretariats and Google, Facebook and Microsoft, a trend that was already underway. In addition, it shows the presence of other initiatives, the institutionalization of products through recommendations in official documents and, notably, an absence of public debates on the adoption of these services. It concludes that the infrastructure offered by these companies is increasingly naturalized, making it urgent to expand the discussion on the appropriation and continuous use of data produced in educational contexts

Le cyberespace a radicalement changé la donne sur le plan de la sécurité internationale, modifiant la représentation que nous pouvions avoir de la guerre. Nous assistons aujourd’hui à une nouvelle forme de conflit où l’information constitue à la fois un support d’action, mais également un actif sensible qu’il convient de maitriser. L’encadrement des comportements dans le cyberespace est donc devenu de facto un impératif pour maintenir sa stabilité. C’est ainsi que de nombreuses initiatives ont été amorcées tant par les États (par exemple avec la création du groupe d’experts gouvernementaux en charge des progrès des technologies de l’information et des communications dans un contexte de sécurité internationale), que par les acteurs privés (normes alternatives en tout genre). Cependant, leur convergence n’est que partielle leurs positionnements géopolitiques et stratégiques divergents considérablement. Alors que les États veulent préserver leur marge de manœuvre dans le cyberespace, les acteurs privés souhaiteraient quant à eux assurer la continuité et le développement de leurs activités par la création d’un cadre juridique contraignant les comportements étatiques. Notre travail de recherche vise ainsi à trouver une solution au clivage entre ces différents acteurs. Selon nous, peu importe les perceptions et les désirs de chacun ; si un encadrement juridique du cyberespace doit voir le jour en droit international, celui-ci ne pourra aboutir sans le concours des États et des acteurs privés qui doivent donc collaborer. Cependant, il est essentiel de ne pas s’abandonner dans une quête de l’idéal, et ce en adoptant une démarche pragmatique ancrée dans la réalité. La régulation du cyberespace étant multiple en ce sens où chaque acteur est la source d’un flux normatif précis (réglementation étatique et régulation technique), il convient de trouver le moyen de faire coïncider leurs approches, tout en conservant la place de chacun dans l’ordre international pour éviter tensions et conflits. Dans notre travail de recherche, nous avons fait le choix de présenter notre argumentation en quatre temps. Il s’agit tout d’abord de rappeler les spécificités du cyberespace faisant de lui un lieu de conflits à part entière (Chapitre 1). Dans un second temps, nous expliquerons cette volonté des États de vouloir rendre à tout prix applicable aux cyber-attaques, un droit international pourtant inadapté aux défis techniques posés par ces nouvelles armes (Chapitre 2). Les acteurs privés étant les grands experts du réseau, nous étudierons dans un troisième temps les initiatives normatives qu’ils ont su mettre en place, celles-ci venant d’ailleurs concurrencer le travail de réflexion mené par les États (Chapitre 3). Finalement, nous arriverons à la conclusion que la cyberpaix ne sera réellement possible que si trois éléments sont réunis : la corégulation, l’internormativité et la confiance entre les États et les acteurs privés (Chapitre 4). / Cyberspace has radically changed international security, altering our understanding of warfare. Today, we are witnessing a new form of conflict in which information is both a medium for action and a sensitive asset that must be controlled. In order to maintain the stability of cyberspace, it has de facto become imperative to regulate actions in cyberspace. For this reason, many initiatives have been started by States (for example, the Group of Governmental Experts in the Field of Information and Telecommunications in the Context of International Security) and by private actors (various alternative norms). However, their convergence is only partial, as their geopolitical and strategic positions diverge considerably. While States want to preserve their room for maneuver in cyberspace, private actors would like to ensure the continuity and development of their activities by creating a legal framework which constrains the behavior of States. This research project seeks to find a solution to the divide between these different actors. From our point of view, regardless of one's perceptions and desires, a legal framework for cyberspace in international law will see the light of day only if States and private actors cooperate. However, it is essential that we do not abandon ourselves to a quest for the ideal and adopt a pragmatic approach that is rooted in reality. Because the regulation of cyberspace is animated by multiple sources of norms stemming from different actors (state regulation and technical rules), it is necessary to find a way to make their approaches coincide, while preserving everyone's place in the international order to avoid tensions and conflicts. In our research, we have chosen to present our argument in four chapters. We first recount the features of cyberspace that make it a place of conflict in its own right (Chapter 1). Second, we explain the desire of States to apply international law to cyber-attacks, although it is ill-suited to the technical challenges posed by these new weapons (Chapter 2). Third, given that private actors are the major experts of the network, we will examine the normative initiatives that they put in place and that compete with the work carried out by States (Chapter 3). Finally, we will come to the conclusion that cyberpeace will be possible only if three elements are brought together: coregulation, internormativity, and trust between States and private actors (Chapter 4).