Orientador: Adenil Alfeu Domingos / Banca: Luciano Guimarães / Banca: Tattiana Gonçalves Teixeira / Resumo: Esta pesquisa pretende estudar as características da infografia jornalística, recurso que alia a linguagem verbal e a não-verbal na transmissão das informações midiáticas. Também será apresentada uma retrospectiva história do nascimento dos infográficos e da mídia impressa, por entender-se que acontecimentos históricos são essenciais para contextualizar a mídia atual. Será feita uma relação entre a infografia e os preceitos da Teoria Geral dos Signos de Charles Sanders Peirce, tendo como corpus os infográficos publicados pela revista Mundo Estranho. Essa pesquisa poderá contribuir para a construção de bases teóricas a respeito dos infográficos jornalísticos, que ainda apresentam-se como uma modalidade pouco estudada no Brasil, mesmo entre os cursos de comunicação. / Abstract: This research has the intension to study the characteristics of the journalistic information graphics (or just infographics). This tool links verbal and non-verbal languages in transmitting mass media information. A historical retrospective of infographics and press media will also be presented because these historical events are essential to contextualize the current mass media. A linkage between infographic and Peirce's Theory of Signs will be stablished in order to analyze the infographics that have been published in Mundo Estranho magazine. This work will be able to help in the construction of theoretical bases regarding journalistic infographics which is a little-studied subject in Brazil, even among communication courses. / Mestre

The study is focused on investigating the effectiveness of digital fashion branding magazines through the perspective of various types of online fashion consumers. The classification of online fashion consumers is based on motives of shopping behavior. Factors of positive online shopping experience were employed in order to identify perceptions and preferences towards digital fashion branding magazines. The study is implemented by the means of digital fashion branding magazines’ analysis, focus group and individual interviews. The results of the research enable to identify various ways of presenting the branding magazines. The study demonstrates differences in perceptions of digital fashion branding magazines of various types of online fashion consumers. The types of consumers attracted by the branding magazines are considered as well. Digital fashion branding magazines are regarded to be an effective marketing tool which requires further improvement by all the identified types. / Program: Master Programme in Fashion Management

This dissertation examines the emergence of a cohort of independent literary, intellectual, and political publications—“little magazines”—in New York City over the past decade. Helmed by web-savvy young editors, these publications have cultivated formidable reputations by grasping and capitalizing on a constellation of economic, political, and technological developments. The little magazines understand themselves as a radical alternative both to a journalistic trend toward facile, easily digestible content and to the perceived insularity and exclusivity of academic discourse. However, the bohemian tradition in which they operate predisposes them toward an insularity of their own. Their particular web of allusions, codes, and prerequisite knowledge can render them esoteric beyond the borders of a specific subculture and, in so doing, curtail their political potency and reproduce systems of privilege. This dissertation explores the tensions and limitations of the bohemian artist-activist ideal, and locates instances in which little magazines were able to successfully transcend subcultural boundaries to productively engage in a broader politics.

La thèse traite de l'industrialisation qui s'opère au sein des systèmes de distribution de la presse dans les pays de l'union européenne, notamment la France, la Grande-Bretagne, l'Allemagne, l'Italie et l'Espagne. L'accent est porté sur la libéralisation et la régulation du processus de diffusion des journaux et magazines selon des mécanismes et procédés empruntés à la logistique industrielle et au marketing distributeur propres au secteur de la distribution des marchandises courantes. Après avoir présenté les contraintes et les spécificités liées à l'étude comparative des marchés de la diffusion de la presse, nous proposons dans un premier temps, une analyse structurelle du système de distribution des titres afin de mettre en évidence les mutations managériales au sein de la chaîne d'édition et de diffusion. Dans un second temps, nous analysons le processus relationnel et de rémunération régulant le travail d'échange et de prestation entre les membres en vue de faire ressortir les pratiques marchandes. Le cadre de résolution globale s'inscrit dans une perspective méthodologique développée à l'origine par l'économie industrielle en vue d'analyser la structure du marché de l'offre d'une industrie, et se réfère également à des approches juridique, financière et de gestion. Hormis ce cadre théorique, la thèse essaie de rendre compte de l'environnement industriel des différents maillons de la chaîne de diffusion en s'appuyant sur les modèles d'analyse des canaux de la distribution courante. En somme, la démarche méthodologique que nous revendiquons se situe à l'intersection de l'économie industrielle et de l'économie de la culture et de la communication.

<p>Abstract:</p><p>Title: “Solo has got a little sister! – A study how the form and content differ between the magazines Solo and Solo G</p><p>(Solo har fått en lillasyster! – En studie om hur formen och innehållet skiljer sig emellan tidningarna Solo och Solo G)</p><p>Number of pages: 37 pages</p><p>Author: Johanna Laurell</p><p>Tutor: Göran Svensson</p><p>Course: Media and communication studies C</p><p>Period: Autumn term 2005</p><p>University: Division of Media and Communication, Departement of Information Science, Uppsala University.</p><p>Pupose/Aim: This essay aims to investigate how the form and content in the magazine Solo G, which direct to a younger target group, differ from the magazine Solo which directs to an older target group. In this analyse of form and content have I also chose to study how the magazine present femininity and how this affect the female identity.</p><p>Material/Method: The material consists of 4 magazines from Solo and Solo G during 2005. A qualitative text analysis has then been used as a method of analysing the material.</p><p>Main results: Solo G focuses a lot more on celebrities than Solo. Solo G uses the celebrities as role models to the youth to look up to. There is also a difference how the magazines talk to their readers. Solo directs to their readers and they try to analyse their behaviour. Solo G focuses on celebrities and tells to their readers to look as them and to behave like they behave. Both magazines are mainly about female beauty, sex and how women should loose weight.</p><p>Keywords: Women magazines, identity, identification, and femininity</p>

Abstract: Title: “Solo has got a little sister! – A study how the form and content differ between the magazines Solo and Solo G (Solo har fått en lillasyster! – En studie om hur formen och innehållet skiljer sig emellan tidningarna Solo och Solo G) Number of pages: 37 pages Author: Johanna Laurell Tutor: Göran Svensson Course: Media and communication studies C Period: Autumn term 2005 University: Division of Media and Communication, Departement of Information Science, Uppsala University. Pupose/Aim: This essay aims to investigate how the form and content in the magazine Solo G, which direct to a younger target group, differ from the magazine Solo which directs to an older target group. In this analyse of form and content have I also chose to study how the magazine present femininity and how this affect the female identity. Material/Method: The material consists of 4 magazines from Solo and Solo G during 2005. A qualitative text analysis has then been used as a method of analysing the material. Main results: Solo G focuses a lot more on celebrities than Solo. Solo G uses the celebrities as role models to the youth to look up to. There is also a difference how the magazines talk to their readers. Solo directs to their readers and they try to analyse their behaviour. Solo G focuses on celebrities and tells to their readers to look as them and to behave like they behave. Both magazines are mainly about female beauty, sex and how women should loose weight. Keywords: Women magazines, identity, identification, and femininity

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

This thesis applies the radical feminist perspective set out by MacKinnon (1993) and Dworkin (1995), to analyze the construction of female sexuality within popular Canadian men’s pornographic magazines and non-pornographic magazines. A mixed methods approach was used to analyze the images and text within the feature articles of the selected magazines. Results revealed that women continue to be constructed as sexual objects within both categories of magazines, but the earlier link identified by MacKinnon and Dworkin between violence and sexuality was on longer apparent. Instead, women were a sexual puzzle that the magazines attempted to unpack. Rather than a strict dichotomy between pornographic and non-pornographic magazines, a continuum of grey emerged whereby the level of explicitness between the two magazines increased as the continuum progressed from left to right, thereby demonstrating the pornographication of mainstream media, as per McNair (2002).

Consiste en un análisis sistemático y comparativo, durante los últimos 25 años, periodo de importantes transformaciones históricas, sociales y culturales en España (1974-1999). El objetivo de esta investigación es analizar cómo han presentado los dominicales, tanto en las informaciones y artículos de opinión como en la publicidad, dichos cambios sociales, poniendo atención en los nuevos estilos de vida, en los valores éticos y estéticos que impone la sociedad de consumo. Asimismo, sistematizar algunas pautas para la lectura crítica de las informaciones y la publicidad de la prensa, que den una visión más amplia y plural de la realidad social. Otra finalidad es contrastar los textos periodísticos seleccionados con el contexto histórico y la explicación histórica del periodo, elaborada por los historiadores, con el objetivo de dar a conocer aspectos de la realidad social que el discurso historiográfico ha invisibilizado. La hipótesis central de esta investigación es que los dominicales han jugado un papel fundamental en la consolidación de la sociedad de consumo en España durante los últimos 25 años, estableciendo modelos de conducta, estilos de vida y valores éticos y estéticos dirigidos principalmente a las elites dominantes como una forma de identificación y a la sociedad en general, como una forma de control. La muestra del análisis la constituyen los suplementos dominicales de tres diarios publicados entre 1974 y 1999 de difusión nacional (España). Para el análisis cuantitativo se revisaron 15 ejemplares, o sea, un total de 776 unidades comunicativas y para el análisis cualitativo se revisaron aproximadamente 440 ejemplares. / This doctoral thesis is a systematic and comparative analysis, during last twenty five years, an important historical, social and cultural period of transformations in Spain (1974-1999). The objective of this investigation is to analyze how the newspapers magazines have presented these social changes in the information, opinion articles and publicity, paying attention in the new life styles, in the ethical and aesthetic values that the consumer society imposes. Also, to systematize some guidelines for the critical reading of the press information and publicity, that give an ampler and plural vision of the social reality. Another proposal is to compare selected journalistic texts with the historical context and the historiographic works of period, in order to demonstrate to social reality aspects that the historians silence. The investigation main hypothesis is that the newspapers magazines have played a fundamental role in the consolidation of the consumer society in Spain during last twenty five years, establishing conduct models, life styles and ethical and aesthetic values directed mainly to the dominant elites as a identification form and to all the society, as a control form. The analysis sample is the newspapers magazines of three newspapers published between 1974 and 1999 of national diffusion (Spain). For the quantitative analysis 15 units were reviewed, corresponding to 776 communication units and for the qualitative analysis reviewed approximately 440 units.

This essay is an analysis of mythologies in the Swedish women´s magazine VeckoRevyn. The magazine’s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn’s question and answer columns construct relationships to their readers, and the mythologies that they maintain. The columns mostly focus on the readers’ physical appearance, and the beauty myth is clearly an inevitable influence. The main conclusion that can be drawn from this is that the beauty myth is hard-wired into our society’s subconscious. VeckoRevyn is working to prevent this, and even though they have not fully succeeded, they are a part of bringing the phenomenon to the surface of society.