Spelling suggestions: "subject:"[een] MARKETING SYSTEM"" "subject:"[enn] MARKETING SYSTEM""
11 |
Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce SitesDanieli, Ela January 2016 (has links)
The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. The theoretical framework of the thesis is based on literature as well as previous studies of Social Media, Social Media Marketing, Social Media Marketing System, E-commerce, B2C, Social Commerce, S-commerce, Online Purchase Intentions, Trust and Social Trust. A conceptual framework was created and led the research method which used a convergent parallel mixed method design that includes gathering and analysing both qualitative and quantitative data. The data is gathered from potential users and clients of the system and led by the user-centered design (UCD) process. The obtained qualitative and quantitative data was analysed separately and then merged together by a side-by-side comparison. With the use of this approach, several ways businesses can increase consumers purchase intentions towards their B2C e-commerce site were discovered. Social media presence, published content, publishing frequency, content type, special sale promotions and social media friends are variables that have been found to be influential upon purchase intentions. The integration of a social media marketing system combined with these variables was found to be a successful tool for B2C e-commerce businesses wanting to increase consumers purchase intention through social media networks.
|
12 |
L’agriculture urbaine et périurbaine à Yaoundé : analyse multifonctionnelle d’une activité montante en économie de survie/Urban and peri-urban agriculture in Yaounde, Cameroon: multifunctional analysis of rising activities in survival economiesNGUEGANG ASAA, Prosper 16 December 2008 (has links)
RESUME :
Comme la plupart des villes africaines, Yaoundé, capitale du Cameroun, est confrontée aux phénomènes d’urbanisation croissante. Cette urbanisation rapide n’est pas accompagnée d’une croissance économique. En fait, le pouvoir d’achat extrêmement bas, le chômage, le sous-emploi, la pauvreté, voire la misère, ont amené une frange importante de la population à inventer de nouvelles solutions pour s’assurer un revenu. C’est alors qu’apparaît le phénomène d’agriculture urbaine et périurbaine. La caractérisation de cette agriculture a mis en évidence une interaction entre les catégories d’acteurs, les types d’espaces, les types de cultures, les produits obtenus et les revenus moyens générés. Il ressort de l’analyse des résultats que cette forme d’agriculture emploie près de 2000 personnes, pour la plupart des jeunes et, surtout, des femmes, dont la moyenne d’âge est de 35 ans. C’est une activité basée principalement dans les bas-fonds marécageux, le bas des pentes, les abords des routes avec une forte pression sur l’espace. Les cultures sont diversifiées et sont à dominance maraîchère, vivrière et floricole. Elles varient en fonction des trois espaces étudiés, à savoir l’auréole urbaine, la zone périurbaine et l’hinterland rural.
L’analyse du système de commercialisation a mis en évidence trois types de circuits à travers lesquels les produits transitent des producteurs aux consommateurs. Ce sont notamment les circuits longs, les circuits courts et les circuits directs. Dans ces circuits de commercialisation, la régulation du marché se réalise au niveau de tous les intervenants. Cela signifie que les prix des produits ne sont pas fixés d’avance, mais varient en fonction de la demande. En ce qui concerne la rentabilité, l’analyse sur les comptes d’exploitation des cultures de céleri, de ndolé et de morelle noire indique que cette agriculture est rentable avec un gain moyen journalier de près de trois euros pour les producteurs. C’est la raison pour laquelle certains maraîchers estiment qu’à la place d’un travail salarial de près de 75euros / mois, ils préfèrent rester dans leur jardin.
Cependant, aucun cadre juridique et réglementaire lié à l’exercice de cette activité n’est disponible. Aucun article de loi ne l’autorise. Nous avons noté également de nombreuses autres contraintes liées à l’organisation des producteurs, aux pratiques, à la structuration et la mise en marché des produits. Ces résultats ont alors d’importantes implications quant à la compréhension des interactions entre les agriculteurs en ville et le monde politique de Yaoundé. Les fonctions multiples de cette activité tel que l’emploi pour les jeunes, les revenus substantiels pour les couches des populations les plus vulnérables, la gestion des déchets urbains et la beauté du paysage étant autant d’attraits qui concourent à son encouragement.
Les stratégies qui visent à susciter l’implication des producteurs urbains dans le développement de la ville de Yaoundé ont été mises en œuvre à travers la CAUPA (Coalition pour la promotion de l’agriculture urbaine et périurbaine en Afrique). L’intégration de ces stratégies dans les schémas directeurs d’aménagements urbains, pourrait contribuer à concilier les défis d'une amélioration du bien-être des populations en quête de survie. Cette thèse met en évidence la nécessité d’une médiation entre les différentes catégories d’acteurs pour une agriculture urbaine et périurbaine de qualité. Les résultats pourront permettre aux décideurs et administrateurs des villes de disposer d‘informations utiles sur l’importance de cette forme d’agriculture qui est, non seulement montante, mais aussi controversée.
SUMMARY:
As in most African cities, Yaounde, the capital city of Cameroon, is faced with the phenomenon of urbanization. This leads to socio-economic problems especially in food supply and acquisition of basic necessities. The extremely low purchasing power, unemployment, underemployment, poverty - say misery, brought a significant proportion of the population to invent new solutions to ensure basic income through urban and peri-urban agriculture. The characterization of this agricultural system highlights the interaction between various stakeholders, types of spaces and crops, productivity and average revenue generated. Results show that this agricultural system has generated employment for about 2000 people, mainly youths and especially women, with 35 years average age. The activity is based mainly in lowland floody zones, low slope, landscaping roads with increase land pressure. Vegetables, gardening and flowers are dominant diversified crops noticed in the area. These crops vary from urban, peri-urban and rural areas, three landscape which were studied.
The analysis of the marketing chain show three main types of distribution chains through which products pass from producers to consumers. These include long distribution, short distribution and direct channel. In these channels, the regulation of the market is achieved at the level of all stakeholders. This means that the prices of the products are therefore fixed in advance, and also are functions of demand. Regarding profitability, the analysis on the farmer’s accounts of Celery, Bitter leaf and Black nightshade indicates that this agriculture is profitable with an average daily gain of almost 3 euro per producers. That's why some gardeners believes that instead of a salary of almost 75 euro per month, they prefer to stay in their farm.
However, no legal and regulatory framework related to this activity is available in the case of Yaounde. Also, there are many other constraints related to the organization of producers, practices, structuring and implementation of products in the markets. These results have important implications to the understanding of the interaction between farmers and policy makers. The multiple functions of this activity such as youth employment, income for substantial segments of the most vulnerable populations, urban waste management and the beautification of the landscape is as much attraction that contribute to its promotion.
A strategy to encourage the implication of urban producers in the development of the city of Yaounde has been implemented through CAUPA. The integration of these strategies in urban planners, could help for the challenges of improving people’s welfare. Subsequently, this thesis brings forth the need for a mediation between different stakeholders and contributes to good quality of peri-urban agriculture. The results can therefore enable decision-makers and policy to provide useful information on the importance of this form of agriculture which is not only rising, but also controversial.
|
13 |
Virtualaus marketingo sistemos taikymas mokslinės produkcijos leidybos versle / Virtual Marketing System‘s Implementation in the Publishing Business of Scientific OutputMisiūnaitė, Vilma 25 February 2010 (has links)
Elektroninio verslo vadybos magistro baigiamojo darbo tema yra aktuali, nes iki šiol mokslo įstaigos neskyrė didelio dėmesio konkurentabilios savo pozicijos formavimui rinkoje ir papildomų lėšų generavimui, dėl ko aukštųjų valstybinių mokyklų leidybinių institucijų reikšmė buvo nepakankamai įvertinta. Šiuo metu valstybinių mokslinių įstaigų pertvarkos planas lemia besikeičiantį valstybinių aukštųjų mokyklų statusą ir jų komercinio pobūdžio veiklą, kurios pagrindiniai tikslai yra pritraukti investicijų ir formuoti prestižinį įvaizdį. Viena iš priemonių, padedančių realizuoti šiuos tikslus, yra mokslinės produkcijos leidyba, kurios kokybinį lygmenį apibrėžia Mokslinės informacijos institutas. Pastarųjų reikalavimus realizuoti įgalina marketingas virtualioje erdvėje. Darbe analizuojama virtualaus marketingo sistemos struktūrinė sudėtis ir jos reikšmė LR mokslinės produkcijos leidybos verslo verslumui. Pirmą kartą tiriamas virtualaus marketingo sistemos priemonių pritaikymas švietimo ir mokslo sektoriuje, kaip priemonė užtikrinti finansinį potencialą.
Mokslinė problema. Valstybinės aukštosios mokyklos savo veikloje neskiria pakankamai dėmesio investicijų pritraukimui. Valstybinių aukštųjų mokyklų reorganizavimo iniciatyvos skatina keisti požiūrį į mokslinių įstaigų veiklą, kuri įgauna komercinį pobūdį ir yra organizuojama laisvos rinkos bei intensyvesnės konkurencijos sąlygomis.
Tyrimo objektas – virtualaus marketingo sistemos priemonių veiksnys Lietuvos mokslinės produkcijos... [toliau žr. visą tekstą] / The issue of the electronic business management master's final work is important because educational institutions have not paid attention to its position in the market and the generation of additional funds until now. It is the reason why the importance of the publishing institutions of higher educational institutions has been underestimated. At the moment the reorganization plan of higher educational institutions leads to the changing status of higher education institutions and their commercial nature, whose main objectives are to attract investment and create a prestigious image. One of the measures to realize these objectives is the publishing of scientific output, whose qualitative level defines the Institute of Scientific Information. Marketing in virtual space enables to realize the latter requirements. The final paper analyzes the structure of the virtual marketing system and its impotance to the entrepreneurship of the publishing business of Lithuanian scientific output. The application of the virtual marketing system‘s means in the education and science sector as a means to ensure financial potential have been studied for the first time.
Scientific problem. The higher educational institutions do not pay enough attention to pull investments in. The initiatives to reorganize the higher educational institutions induce to change the approach to the activities of scientific institutions as commercial matters, which are organized under conditions of a free market and... [to full text]
|
14 |
Влияние маркетинговой политики на устойчивость предприятия (на примере деятельности ИП «Клепикова И.Ф.» «Ив Роше») : магистерская диссертация / The impact of the marketing policy on the enterprise`s stability (on the example of the IP "Klepikov" Yves Rocher")Лаптева, Д. А., Lapteva, D. A. January 2018 (has links)
Магистерская диссертация посвящена вопросам совершенствования маркетинговой политики предприятия для повышения его устойчивости. Специфика экологического предприятия Ив Роше состоит в производстве органической продукции. Целью исследования является разработка и экономическое обоснование мероприятий по совершенствованию маркетинговой политики торгового предприятия. В работе сделан вывод о том, что непрерывное совершенствование инструментов прямого маркетинга способствует повышению конкурентоспособности и устойчивости торгового предприятия. / Master's thesis is devoted to improving the marketing policy of the enterprise to improve its sustainability. The specifics of the ecological enterprise Yves Rocher is the production of organic products. The study`s purpose is the development and economic justification of measures to improve the marketing policy of the commercial enterprise. The paper concludes that the continuous improvement of direct marketing tools contributes to the competitiveness and sustainability of the commercial enterprise.
|
15 |
[en] MARKETING AND SUSTAINABILITY IN PRACTICE: A CASE STUDY ON THE INTEGRATION OF MARKETING AND SUSTAINABILITY IN THE REVERSE LOGISTICS PROGRAMS OF FOUR MULTINATIONAL COMPANIES OPERATING IN BRAZIL / [pt] MARKETING E SUSTENTABILIDADE NA PRÁTICA: UM ESTUDO DE CASO SOBRE A INTEGRAÇÃO ENTRE MARKETING E SUSTENTABILIDADE NOS PROGRAMAS DE LOGÍSTICA REVERSA DE QUATRO EMPRESAS MULTINACIONAIS ATUANDO NO BRASILANNE BAHIEH ZEHOUL 20 June 2024 (has links)
[pt] A disciplina de marketing vem discutindo o tema de sustentabilidade desde a
década de 1970, em um debate que se torna cada vez mais relevante para a
sociedade à medida em que os padrões de consumo são insustentáveis diante da
necessidade de conservar os recursos naturais. Com sua popularização, o discurso
sobre sustentabilidade incorpora aspectos sociais e passa a focar em como garantir
qualidade de vida a todos sem ultrapassar os limites ambientais do planeta. A
disciplina do macromarketing, com sua abordagem sistêmica, que observa um
fenômeno sob a perspectiva das micro interações e, ao mesmo tempo, como estas
ações se inserem nas macroestruturas sociais, vem se mostrando melhor apropriada
para a compreensão de fenômenos complexos. Utilizando uma abordagem de
sistemas de provisionamento este estudo visa compreender como as práticas de
marketing podem influenciar padrões de consumo mais sustentáveis. No contexto
da logística reversa, foi realizado um estudo de caso múltiplo que entrevistou
experts e executivos de sustentabilidade e marketing de quatro grandes empresas.
O presente trabalho contribui com a discussão sobre sistemas de provisionamento
expondo complexidades ainda não abordadas na literatura, que ampliam o
entendimento sobre o funcionamento dos sistemas de provisionamento. A análise
das práticas de marketing de quatro grandes empresas de setores distintos atuantes
contribui para um melhor entendimento das melhores práticas e obstáculos para que
haja maior integração entre as práticas de marketing e os objetivos de
sustentabilidade das empresas, detalhando aspectos operacionais que são cruciais
para esta integração e que pouco são abordados na literatura. / [en] The discipline of marketing has been discussing the theme of sustainability since the 1970s, in a debate that becomes increasingly relevant to society as consumption patterns prove unsustainable in light of the need to conserve natural resources. With its popularization, the discourse on sustainability incorporates social aspects and focuses on how to ensure quality of life for all without exceeding the planet s environmental limits. The discipline of macromarketing, with its systemic approach, examines phenomena from the perspective of micro-interactions and, simultaneously, how these actions fit into macro social structures, proving to be more appropriate for understanding complex phenomena. Using a provisioning systems approach, this study aims to understand how marketing practices can influence more sustainable consumption patterns. In the context of reverse logistics, a multiple case study was conducted, interviewing experts and sustainability and marketing executives from four major companies. This work contributes to the discussion on provisioning systems by exposing complexities not yet addressed in the literature, thereby broadening the understanding of the functioning of provisioning systems. The analysis of the marketing practices of four major companies from different sectors contributes to a better understanding of best practices and obstacles for greater integration between marketing practices and companies sustainability goals, detailing operational aspects that are crucial for this integration and that are seldom addressed in the literature.
|
16 |
Разработка методики повышения вовлеченности сотрудников в процессы перехода компании на бережливые технологии : магистерская диссертация / Development of a methodology for increasing employee involvement in the company's transition to lean technologiesУткина, Д. О., Utkina, D. O. January 2022 (has links)
В выпускной квалификационной работе рассматриваются теоретические аспекты повышения вовлеченности сотрудников в процессы перехода компании на бережливые технологии, проанализированы и оценены результаты внедрения практик бережливого производства на российских предприятиях, по результатам исследования разрабатывается методический подход для повышения вовлеченности сотрудников в процессы перехода компании на бережливые технологии. В рамках исследования предлагается проект по созданию авторской маркетинговой системы «бережливого отношения» компании к сотрудникам, включающую в себя основные аспекты, имеющие значение для сотрудников. / In the final qualification work, the theoretical aspects of increasing the involvement of employees in the processes of the company's transition to lean technologies are considered, the results of the implementation of lean manufacturing practices in Russian enterprises are analyzed and evaluated, based on the results of the study, a methodological approach is developed to increase the involvement of employees in the processes of the company's transition to lean technologies. As part of the study, a project is proposed to create an author's marketing system of the company's "lean attitude" towards employees, which includes the main aspects that are important for employees.
|
17 |
L'agriculture urbaine et périurbaine à Youndé: analyse fonctionnelle d'une activité montante en économie de survie / Urban and peri-urban agriculture in Yaounde, Cameroon: multifunctional analysis of rising activities in survival economiesNguegang Asaa, Prosper 16 December 2008 (has links)
RESUME :<p>Comme la plupart des villes africaines, Yaoundé, capitale du Cameroun, est confrontée aux phénomènes d’urbanisation croissante. Cette urbanisation rapide n’est pas accompagnée d’une croissance économique. En fait, le pouvoir d’achat extrêmement bas, le chômage, le sous-emploi, la pauvreté, voire la misère, ont amené une frange importante de la population à inventer de nouvelles solutions pour s’assurer un revenu. C’est alors qu’apparaît le phénomène d’agriculture urbaine et périurbaine. La caractérisation de cette agriculture a mis en évidence une interaction entre les catégories d’acteurs, les types d’espaces, les types de cultures, les produits obtenus et les revenus moyens générés. Il ressort de l’analyse des résultats que cette forme d’agriculture emploie près de 2000 personnes, pour la plupart des jeunes et, surtout, des femmes, dont la moyenne d’âge est de 35 ans. C’est une activité basée principalement dans les bas-fonds marécageux, le bas des pentes, les abords des routes avec une forte pression sur l’espace. Les cultures sont diversifiées et sont à dominance maraîchère, vivrière et floricole. Elles varient en fonction des trois espaces étudiés, à savoir l’auréole urbaine, la zone périurbaine et l’hinterland rural. <p>L’analyse du système de commercialisation a mis en évidence trois types de circuits à travers lesquels les produits transitent des producteurs aux consommateurs. Ce sont notamment les circuits longs, les circuits courts et les circuits directs. Dans ces circuits de commercialisation, la régulation du marché se réalise au niveau de tous les intervenants. Cela signifie que les prix des produits ne sont pas fixés d’avance, mais varient en fonction de la demande. En ce qui concerne la rentabilité, l’analyse sur les comptes d’exploitation des cultures de céleri, de ndolé et de morelle noire indique que cette agriculture est rentable avec un gain moyen journalier de près de trois euros pour les producteurs. C’est la raison pour laquelle certains maraîchers estiment qu’à la place d’un travail salarial de près de 75euros / mois, ils préfèrent rester dans leur jardin. <p><p>Cependant, aucun cadre juridique et réglementaire lié à l’exercice de cette activité n’est disponible. Aucun article de loi ne l’autorise. Nous avons noté également de nombreuses autres contraintes liées à l’organisation des producteurs, aux pratiques, à la structuration et la mise en marché des produits. Ces résultats ont alors d’importantes implications quant à la compréhension des interactions entre les agriculteurs en ville et le monde politique de Yaoundé. Les fonctions multiples de cette activité tel que l’emploi pour les jeunes, les revenus substantiels pour les couches des populations les plus vulnérables, la gestion des déchets urbains et la beauté du paysage étant autant d’attraits qui concourent à son encouragement. <p>Les stratégies qui visent à susciter l’implication des producteurs urbains dans le développement de la ville de Yaoundé ont été mises en œuvre à travers la CAUPA (Coalition pour la promotion de l’agriculture urbaine et périurbaine en Afrique). L’intégration de ces stratégies dans les schémas directeurs d’aménagements urbains, pourrait contribuer à concilier les défis d'une amélioration du bien-être des populations en quête de survie. Cette thèse met en évidence la nécessité d’une médiation entre les différentes catégories d’acteurs pour une agriculture urbaine et périurbaine de qualité. Les résultats pourront permettre aux décideurs et administrateurs des villes de disposer d‘informations utiles sur l’importance de cette forme d’agriculture qui est, non seulement montante, mais aussi controversée. <p>SUMMARY:<p>As in most African cities, Yaounde, the capital city of Cameroon, is faced with the phenomenon of urbanization. This leads to socio-economic problems especially in food supply and acquisition of basic necessities. The extremely low purchasing power, unemployment, underemployment, poverty - say misery, brought a significant proportion of the population to invent new solutions to ensure basic income through urban and peri-urban agriculture. The characterization of this agricultural system highlights the interaction between various stakeholders, types of spaces and crops, productivity and average revenue generated. Results show that this agricultural system has generated employment for about 2000 people, mainly youths and especially women, with 35 years average age. The activity is based mainly in lowland floody zones, low slope, landscaping roads with increase land pressure. Vegetables, gardening and flowers are dominant diversified crops noticed in the area. These crops vary from urban, peri-urban and rural areas, three landscape which were studied. <p><p>The analysis of the marketing chain show three main types of distribution chains through which products pass from producers to consumers. These include long distribution, short distribution and direct channel. In these channels, the regulation of the market is achieved at the level of all stakeholders. This means that the prices of the products are therefore fixed in advance, and also are functions of demand. Regarding profitability, the analysis on the farmer’s accounts of Celery, Bitter leaf and Black nightshade indicates that this agriculture is profitable with an average daily gain of almost 3 euro per producers. That's why some gardeners believes that instead of a salary of almost 75 euro per month, they prefer to stay in their farm. <p><p>However, no legal and regulatory framework related to this activity is available in the case of Yaounde. Also, there are many other constraints related to the organization of producers, practices, structuring and implementation of products in the markets. These results have important implications to the understanding of the interaction between farmers and policy makers. The multiple functions of this activity such as youth employment, income for substantial segments of the most vulnerable populations, urban waste management and the beautification of the landscape is as much attraction that contribute to its promotion. <p><p>A strategy to encourage the implication of urban producers in the development of the city of Yaounde has been implemented through CAUPA. The integration of these strategies in urban planners, could help for the challenges of improving people’s welfare. Subsequently, this thesis brings forth the need for a mediation between different stakeholders and contributes to good quality of peri-urban agriculture. The results can therefore enable decision-makers and policy to provide useful information on the importance of this form of agriculture which is not only rising, but also controversial.<p><p> / Doctorat en Sciences agronomiques et ingénierie biologique / info:eu-repo/semantics/nonPublished
|
Page generated in 0.0472 seconds