„Hast Du Schwierigkeiten, die richtige Ansprache für Millennials zu finden?“ Dann empfiehlt die Onlinemarketingplattform www.onlinemarketing.de sich die perfekte Videowerbung für die Generation Y anzusehen. Im Video sind „hippe, junge Menschen in Zeitlupe“ zu sehen, die fröhlich sind, sich frei fühlen, lachen, bunte Haare haben, gern mit Freunden zusammen sind und Spaß an der Konversation haben, fotografieren, posten, liken und teilen. Natürlich werden im Video die Klischees überzogen und auch aufs Korn genommen. Aber die Kernaussage stimmt mit der Definition der Millennials überein: Sie sind technikaffin, legen Wert auf ihre Selbstverwirklichung und verfolgen eine hohe Leistungsorientierung. Sie studieren und investieren in die Ausbildung. Es ist aber auch die Generation, die mit dem Smartphone groß geworden ist. Sie beziehen nahezu alle Informationen aus dem Internet und halten sich täglich über mehrere Stunden in den sozialen Medien auf. Die Autorin setzt sich in ihrer Dissertation mit dem Thema auseinander, wie diese Generation sich Wissen aneignet. Sie möchte in Experimenten nachweisen, dass die Millennials anders lernen, weil sie aus der Informationsflut selektieren müssen. Sie wollen ihr Wissen möglichst effektiv, auf das Wesentliche reduziert, präsentiert bekommen. Das sind Erfahrungen der Autorin aus der Lehre. Dieses Paper fasst Hypothesen und Gedanken zusammen, die provokant und als mögliches Zukunftsszenario beschrieben werden. Dabei geht es einerseits um die Distribution. Wo müssen Lehrvideos veröffentlicht werden, dass sie von der lernenden Zielgruppe wahrgenommen und angenommen werden. Auf der anderen Seite geht es auch um den Content selbst und wie er dargestellt wird – strukturell und visuell. Die Autorin zieht dafür Parallelen zum Journalismus sowie zum Marketing.

This master thesis deals with the analysis of mobile running applications. The theoretical part deals with the basic concepts of mobile devices such as smartphone and sporttester and their development and function. The practical part analyzes the mobile running application that are available on the market and their comparison in pursuance of questionnaire survey. Conclusions are made from the questionnaire survey that correspond to another aim of the master thesis. At the end of the work the master thesis deals with a set of recommendations which was established from long-term testing of mobile running applications. The main asset of work is formulate optimal aspects of the running applications and their usage while running as well as own evaluation of tested mobile running applications.

This thesis provides methodological instructions enabling companies to deploy mobile technologies in an enterprise in such a way that all the necessary areas like technology vendors, platform or issue of governance and security are taken into consideration. The key principle of the methodology is to minimize costs and focus on achieving business goals. The thesis is built on usage of theoretical approaches combined with an experience of companies which have already deployed mobile technologies.

The present thesis deals with the use of mobile technologies in the follow-up to ERP systems. Goal is to analyze the integration of mobile technologies into the corporate environment. The thesis at first analyses the existing state, reasons for and benefits of use of mobile technologies in the corporate sphere with the use of the research methodology of semi-structured interviews. This part is concluded with the author's evaluation of investigated cases and with identification of other related types of solution in practice. The final part of the thesis is dealt with the case study in a Czech company. This part of the thesis starts with an analysis of the current state of information and communication technologies in the company on the basis of consultations and visits to employee workplaces; subsequently it specifies opportunities for improvement of support of selected corporate processes for which possible solutions are proposed in the final part of the thesis. The thesis brings some still unpublished information with regard to the use of mobile technologies in the business environment.

Business Intelligence (BI) has now become a core part to many businesses due to the benefits it brings -- the ability to access data in a common format from multiple sources and making decisions that help organization to move closer to its goals. Many workers today spend most of their time away from their office and can't easily access corporate data. The use of the Internet on mobile devices has changed the way people consume information. Embracing mobile computing means having the ability to access information anywhere, anytime and as a result consumers can make decisions faster. Thesis is focused on mobile Business Intelligence and the aim is to provide o comprehensive overview of this area, examine market trends, define critical success factors for implementation projects, and introduce mobile BI platform QlikView. Furthermore it explains the differences between traditional and mobile BI, explores benefits and drawbacks of these tools and the challenges that must be addressed. The reader will learn what types of employees and tasks are suited for mobile BI programs and outlined critical success factors might be valuable information for any company planning implementation of mobile BI tools.

This master thesis focuses on approaches to solving mobile web applications. Author focuses on the classification of mobile devices and the description of their attributes and specifications of touch screen controls. Part of the work is devoted to the characteristics of mobile operating systems and of mobile web browsers. One chapter is aimed on the psychology of user behaviour and expectations of mobile users from mobile website. A significant part of the work is paid to specifications of the development of web design for mobile devices and the differences to classical web design. In addition, the author describes the Responsive Web Design and the idea of Mobile First. In the practical part, the author analyzes the cross platform access to websites of Czech railway transport companies -- České dráhy, LEO Express and RegioJet. The access from smartphones, tablets and desktops is tested using analysis based on multi-criteria evaluation. To test the author uses a web emulator to simulate different versions of operating systems and web browsers. The aim of the analysis is to create a series of recommendations for better optimization of access from mobile devices.

This master thesis is focused on topic of using mobile devices in work environment of enterprises, specifically on using mobile devices owned by employees. The thesis is divided into two parts. First part of the thesis describes benefits and risks of using mobile devices in enterprises while allowing usage of mobile devices owned by employees and compares individual mobile platforms in terms of security. Also there is a comparison of individual mobile devices management solutions in terms of security in this part of the thesis. Second part of the thesis is focused on methodology of mobile devices implementation in enterprises and their security. Methodology describes activities required for implementation of mobile devices in enterprises. At the end of this part there are security recommendations which are suitable to apply to mobile devices in enterprises.

A diversificação nas formas de acesso à Web, alavancada pelo crescente uso de dispositivos ubíquos, principalmente smartphones e tablets, tem motivado o desenvolvimento de métodos para adaptação do conteúdo disponível na Web, dado que grande parte do conteúdo não foi projetado para ser acessado nesse novo contexto. O conteúdo Web é composto por diversos elementos que, em geral, fornecem interatividade aos usuários. Alguns destes elementos, tais como menus, são responsáveis por auxiliar a navegação no site, ajudando na localização e acesso das informações que por ventura o usuário esteja procurando. No entanto, muitos dos menus disponíveis na Web não foram desenvolvidos de uma forma acessível e nem suportam a interação em dispositivos, criando dificuldades que impedem os usuários interagirem satisfatoriamente com esses elementos. Além da diversificação de modos de acesso, existe também a diversificação do perfil de usuários que fazem uso dos recursos da Web. Alguns desses usuários encontram barreiras que tendem a dificultar ou limitar seu acesso às aplicações e conteúdos Web em geral. Nesse sentindo, este trabalho teve como objetivo principal abordar o problema de adaptação de conteúdo Web para dispositivos móveis, com foco nos menus, fornecendo uma solução personalizada de acordo com as preferências do usuário, a fim de que as barreiras de interação fossem reduzidas ou eliminadas. Inicialmente estudou-se os diferentes padrões de menus, bem como as diretrizes de acessibilidade e usabilidade para criação de menus acessíveis. A partir desses estudos, foi desenvolvido uma metamodelo que deu origem a linguagem AMenu, contendo todos os detalhes técnicos sobre a acessibilidade e usabilidade. Em seguida, foi desenvolvida a ferramenta AMeG, para validar a linguagem AMenu. Com base na avaliação da linguagem, foi desenvolvido o mecanismo de adaptação, que faz uso da linguagem AMenu para geração dos menus acessíveis e adaptados para dispositivos móveis. Finalmente, um estudo de caso com usuários idosos foi conduzido, a fim de comparar os menus gerados pelo mecanismo em relação aos menus originais. Os resultados obtidos apontam um melhor desempenho na interação com os menus gerados pelo mecanismo, uma vez que os participantes obtiveram uma redução de 54% no tempo de realização das tarefas e cometeram 82% menos erros. Por outro lado, os resultados apontam que todos os participantes responderam melhor à abordagem de adaptação desenvolvida neste estudo, uma vez que eles conseguiram concluir com sucesso todas as tarefas definidas para o estudo. / The diversity of means to use the Internet, ensured by the growing upcoming of ubiquitous devices such as tablets and smartphones, has promoted research on adaptation of the content that used to be mostly targeted only to desktop platform into this new context now known as the mobile devices. Some of the elements such as the menus are designed to facilitate the usage of the website once they help at finding and using the information that the user looks for. However, most of the menus available on websites do not apply the mobile devices, nor provide users with interaction, which nearly disables the interaction with the mentioned devices. There yet must be added the profile diversity of the web content users. Some of these users, such as elderly people, find limitations that tend to hamper their access to web content on the mobile devices, once aging commonly represents both physical (visual, hearing and motor abilities) and cognitive (attention, memory and reasoning issues) impairment that directly interferes on the usage of the computing devices that do not portray adjustments to such audience profile. This paper aims at investigating the issues related to the adaptation of web contents into the mobile devices. We focused on the menus in order to reduce or eliminate the limitations elderly people could find while using the mobile devices. We initially analyzed different patterns and structure of menus, as well as the guidelines upon accessibility and usability involved in the menus designing process. Based on this analysis, we developed a metamodel that originated the AMenu language, in which all technical data upon accessibility and usability involved in the menus designing process was included. Then, we developed the AMeG tool in order to assess the language created under the development perspective. Based on this assessment, we developed of an adaption mechanism that uses the AMenu language to generate menus adapted to the mobile devices. We then run a study case with elderly people in order to assess the menus generated by the mechanism, based on the comparison with the original ones. The results demonstrated that the participants had a better performance in the interaction while using the menus generated by the mechanism rather than the original ones, since they spent 54% less time performing tasks and made 82% less mistakes compared to the original menus. We also verified a quitting average of 33% among the participants while performing the assigned tasks using the original menus. On the other hand, the results point out that all participants responded better to the approach developed in this study as they all managed to successfully finish all the assigned tasks.

Diploma thesis provides information about theoretical aspects of internet, mobiles, advertising and entrepreneurship. Paper analyses internet and mobile market in Czech Republic. There are market needs identified. Concept of the business plan is written in the paper.

This master thesis deals with the design of extending UIS module for mobile devices. First part of this thesis is dedicated to the analysis and justification to the benefit of mobile devices with focus on available mobile platforms. Subsequently, this thesis describes theoretical backgrounds upon which is based my own solution in perspective of software life cycle and SCRUM project management.