This study analyzed venture capital investment criteria of Taiwan¡¦s movie industry by the method of literature review and in-depth interviews. There are four directions to estimate whether a movie is investment-worthy or not. There are followed by movie marketing, the team of movie-making, movie financial status and movie contents. 1.Movie Marketing Movie marketing contains the following factors: the movie proposal contents are made by producers or directors when searching for venture capital investments, film making team¡¦s marketing and selling abilities. 2.The Team of Movie-making The team of movie making contains the following factors: the director and the producer¡¦s experience and personalities; the quality of cooperation in the movie-making team, and the last one factor is other movie investors, who are estimated by their experience. 3.Movie Financial Status This part is made of the following factors: the cash flow of the film making team, and the financing and operation ability of the team. 4.Movie Contents This part contains the following factors: first, the skills of movie-making, including cinematography skills, written skills, post-producing skills and etc.. Second, the feature of the movie. It contains stars, story and etc.. The last factor is cost controlling abilities of movie-making.

Recent developments in video technology have opened up the possibility for people to watch movies in many different ways. For example one person may use a kinetoscope. Others may go to cinemas or join in a movie festival, yet others use a DVD player, watch them on the internet or even on mobile devices. Do movie fans use all or a number of these ways or just pick one of them? How do they select the way they watch the movies? What factors influence them in this selection? These are the important questions which this research addresses. This research utilises product attributes to collect the data from 531 respondents surveyed in Kaohsiung City and analysed by statistics using quantitative empirical methods. It finds that consumers¡¦ preferences for the product attributes and for the movie seeing are related to their lifestyles and demographic variables, and there is a level of significance in these factors: self-benefit, cheerful mind, efficiency, level of socialisation, and economics, in the product attribute for each consumer cluster based on lifestyle. In the preference of product usage, there is the level of significance in these factors: ¡§cinema, and legal and illegal download from the internet¡¨. However, there is no level of significance in these factors: ¡§cable TV, video and disk rent, video and disk purchase, and illegal copy purchase¡¨. Further, in product attribute related to demographic statistical variables, there is separately a level of significance in these factors: gender, education background, marriage, children-raising, and career, in self-benefit, cheerful mind, efficiency, and level of socialisation. And in the relationship of the preference of product usage and demographic statistical variables, there is a significant correlation between most demographic statistical variables and certain preferences of product usage. Keywords: Product Attribute, Preference of Usage, Movie Viewing Products, Lifestyle, Demographics.

In recent years, people using information technology more to meet their demand for entertainment. For example, on-line game, MP3, on-line TV, movies and so on, which are belong such technology. The increasing of this demand is accompanied the growth of motivation and behavior of piracy. This study focused on recognize and decision pattern of behavior that downloading unauthorized movies, and tried to join the emotion impact, and, understanding college students¡¦ intention of downloading. The research model of this study based on triangle interaction from Social Cognitive Theory (SCT) and its core ¢w Self-efficacy, and developing questionnaire from literature review. The questionnaire measuring the social cognize and personal belief about the behavior which downloading unauthorized movies, and make up an movie with text and post, in order to engagement into the situation, and measuring the impact of intention. The results showed that the research model based on SCT will explain the detail of motivations and decision making about the intention to illegal downloading of common college students, and verified that emotion have the impact in decision making process. According to result, we recommend the irrational factor to research about piracy. For practice, we recommend the preventive of piracy will not only by viewpoint of ¡§crime¡¨ but also by investigate the motivation of piracy.

<p>This paper’s aim is to outline a general model of the indicators of box office revenue for the top performing movies in history. The experience industry is different from most other in that the consumer good consist to a large extent of an emotion arousal. It thus lacks many of the features of normal consumption goods and the consumption experience is entirely based on previous experiences of similar kind.</p><p>Demand for experiences has two important influencers: income and leisure time. An increase in any of the two will increase demand for movie tickets. Production of experiences is based on a combination of an available set of attributes that are combined into goods in a monopolistic competition setting. It is assumed that quality is a function of educated labour.</p><p>These attributes were measured using hedonic price theory. This allows pricing of every unique attribute of movies individually, based on what the willingness to pay was in previous movies. Fifteen possible variables were tested in two models and the most important were shown to be actor, length, sequel, visual effects, age of actor, MPAA-rating and category (animations and dramas). All variables carried expected signs except the actor variables.</p><p>It is concluded that production companies are not entirely meeting the quality demands of the audience. Consumers are trying to reduce risk in consumption by referring to previous consumption experiences, and consumers have, according to the results, particularly strong positive experiences of movies with the kind of features that are significant in the test.</p>

<p> </p><p>The author of this degree thesis has interviewed students in there first year of the upper secondary school about (among others) how they express conception about Adolph Hitler. The thesis shows that the students are interested in modern history but they have some lack in knowledge in nineteen- and the twentieth century general history. The students connect Hitler with the Holocaust and they had no conceptions that aren’t known in Hitler research. The students wanted to understand “why” the Holocaust happened and why Hitler did what he did and what his beliefs and thoughts was. In general the students had good knowledge about Hitler and they often saw him as intelligent but also as mentally ill. The students often placed too much in there explanations to Hitler’s own person and did idealistic interpretations, but they didn’t see Hitler as a superhuman or a demon. The students also were good at critical thinking, analysis ability and reflection. The thesis also shows that the interviewed students were influenced by media andespecially movies about Hitler, and the schoolbooks were of subordinate importance. The thesis finally concludes that discussion and orientation in school about historical movies is of importance and new ways to teach about the Second World War, Hitler and the Holocaust can be necessary regarding things as education about movie influence and a social psychology way of looking at things as human evil and the Second World War.</p><p> </p>

This report dives into the process and journey of Hammad Rizvi's thesis film Sunny Square at the University of Texas' RTF program. It explores the various stages of getting the film from an initial idea to a finished product, including but not limited to the screenwriting process, production, post-production, and overall thought process. / text

This paper’s aim is to outline a general model of the indicators of box office revenue for the top performing movies in history. The experience industry is different from most other in that the consumer good consist to a large extent of an emotion arousal. It thus lacks many of the features of normal consumption goods and the consumption experience is entirely based on previous experiences of similar kind. Demand for experiences has two important influencers: income and leisure time. An increase in any of the two will increase demand for movie tickets. Production of experiences is based on a combination of an available set of attributes that are combined into goods in a monopolistic competition setting. It is assumed that quality is a function of educated labour. These attributes were measured using hedonic price theory. This allows pricing of every unique attribute of movies individually, based on what the willingness to pay was in previous movies. Fifteen possible variables were tested in two models and the most important were shown to be actor, length, sequel, visual effects, age of actor, MPAA-rating and category (animations and dramas). All variables carried expected signs except the actor variables. It is concluded that production companies are not entirely meeting the quality demands of the audience. Consumers are trying to reduce risk in consumption by referring to previous consumption experiences, and consumers have, according to the results, particularly strong positive experiences of movies with the kind of features that are significant in the test.

Sammanfattning   Den här uppsatsen uppmärksammar filmer och sociala medier som marknadsföringsverktyg inom turismbranschen. Det konkreta syftet med denna uppsats är dels att undersöka hur turister själva marknadsför filmturistiska platser via sociala medier, i denna specifika studie TripAdvisor och Facebook, för filmtrilogin ”The Hobbit” och den filmturism som uppstod från den föregående filmtrilogin ”The Lord of the Rings”. Och dels att undersöka vad turister skriver om på sociala medier gällande den filmturism som bedrivs på turistdestinationen Hobbiton Movie set i Nya Zeeland. De teorier som denna uppsats bygger på är teorier kring ”tourist produced content”. Samt kring filmturism och marknadsföring av denna. De metoder som används för att uppnå syftet är två olika typer av innehållsanalys: en kvalitativ innehållsanalys med hjälp av argumentationsanalys, och en kvantitativ innehållsanalys. Det empiriska materialet består av kommentarer från TripAdvisor och Facebook angående turistdestinationen Hobbiton Movie set. De resultat som framkom där var följande. Först tycker turisterna att det är värt att besöka destinationen ifall man är intresserad av filmerna inom filmtrilogin ”The Hobbit”. Men turisterna anser även att de tar ut ett för högt pris för besöket. Samt tycker vissa turister att destinationen inte är tillgänglig för alla samhällsgrupper, exempelvis inte för personer med funktionsnedsättning. Det konkreta resultatet var följande: det gäller för turistdestinationer, såsom Hobbiton Movie set, att ta till sig turisters kommentarer och liknande för att säkerställa att alla turisters behov uppfylls. Analysen fann att marknadsföring av filmturistiska platser sker inte bara genom traditionell marknadsföring utan också via turisters frivilliga marknadsföring av dessa via sociala medier. Vilket förändrar vem som har makten att marknadsföra turistdestinationer. Den övergripande slutsatsen handlar således om att både filmer och sociala medier marknadsför filminspelningsplatser som kan komma att besökas utifrån att människor sett dessa platser i filmer och kommentarer om dessa platser på sociala medier. Således en marknadsföring av de kulturella landskap som skildras i filmer och som upplevs av turister.

Hollywood’s dominance of the movie industry has been the subject of numerous studies. An interdisciplinary literature review in this thesis identified twenty different single or multiple factor explanations that try to account for Major studio dominance at different time periods but cannot comprehensively explain how Hollywood acquired and maintained dominance for nine decades. This thesis reviewed the economics, management and marketing literatures to identify existing theoretical explanations for the acquisition and persistence of market dominance. It then integrated existing theories identified within the business literature into a ‘theoretical lens’. This lens enables an historical analysis of Hollywood’s longstanding dominance of the movie business to be undertaken from a strategic business perspective. This thesis concludes that the Major studios rise to market leadership and enduring dominance can primarily be explained because they developed and maintained a set of strategic marketing management capabilities that were superior to rival firms and rival film industries. It is argued that a marketing orientation and effective strategic marketing management capabilities also provide a unifying theory for Hollywood’s enduring dominance because they can account for each of the twenty previously identified explanations for that dominance. The original contribution of this thesis is the development of a strategic marketing management lens and a set of guiding questions that can facilitate a strategic analysis of market dominance in any industry.

[pt] Este trabalho tem por objetivo apresentar uma melhoria à técnica estado-daarte de composição de imagens usando Renderização Diferencial. Uma aplicação é desenvolvida usando imagens HDR, na qual combinar elementos virtuais e reais em uma única cena produz melhores resultados do que os obtidos pela técnica original. Inicialmente, este trabalho apresenta algumas técnicas de composição de imagens e conceitos sobre imagens HDR e iluminação baseada em imagens. Em seguida, a técnica original de Paul Debevec é apresentada através de seus cálculos e exemplos de composição de imagens. A melhoria proposta resume-se a adicionar mais uma imagem da cena ao conjunto de imagens utilizado pela técnica original. Esta melhoria é de grande importância para aplicações que necessitam de um alto grau de realismo, porque permite uma melhor integração entre as partes virtual e real de uma cena. Vários testes são apresentados que comprovam a eficácia da melhoria proposta. / [en] This work aims to present an improvement to the image compositing stateof- the-art technique using Differential Rendering. An application is developed using HDR images, in which combining virtual and real elements into a single scene produces better results than the ones obtained by the original technique. Firstly, this work presents some techniques of image compositing, and concepts on HDR images and image-based lighting. Next, the original technique by Paul Debevec is presented through its calculations and examples of image compositing. The proposed improvement adds one more image to the set of images used by the original technique. This improvement is of great importance for applications that need a high degree of realism, because it allows a better integration between the virtual and real parts of a scene. Several tests are presented that prove the effectiveness of the proposed improvement.