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81	A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective Du Plessis, Charmaine 30 June 2005 (has links) This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed. The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective. / Communication / D. Litt et Phil. Corporate online communication Corporate website Credibility Factor Factor analysis Internet Long-term relationships Marketing public relations (MPR) Marketing communications Organisational communication Q methodology Trust World Wide Web 658.8700968 Internet marketing -- South Africa Electronic commerce -- South Africa
82	A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective Du Plessis, Charmaine 30 June 2005 (has links) This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility, trust and long-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants are asked to sort statements about corporate online communication in their preferred order of importance on a large board in the presence of the researcher. This is known as the Q sorting process. The identified factors are tested among 20 communicators and 20 receivers of corporate online communication. The participants' sortings of statements are compared by means of Q factor analysis and then analysed. The results of the study indicate that only one factor is perceived as an absolute significant factor for effective corporate online communication and that two of the factors necessitate modification. Consequently, based on the results, four factors are identified for effective corporate online communication, using an MPR perspective. These four factors are derived from the perspectives of both the communicators and receivers of corporate online communication and are included in a proposed theoretical framework of corporate online communication using an MPR perspective. / Communication / D. Litt et Phil. Corporate online communication Corporate website Credibility Factor Factor analysis Internet Long-term relationships Marketing public relations (MPR) Marketing communications Organisational communication Q methodology Trust World Wide Web 658.8700968 Internet marketing -- South Africa Electronic commerce -- South Africa
83	Nasazení Google+ pro efektivní komunikaci v profesním kolektivu / Google+ implementation in order to improve communication effectivity within workgroup Peter, Martin January 2015 (has links) Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.
84	“What’s Love Got to Do with It?” The Effect of Love Styles on the Motives for and Perceptions of Online Romantic Relationships Taggart, Molly B. 15 December 2011 (has links) No description available. Behaviorial Sciences Communication Demographics Gender Mass Communications Mass Media Multimedia Communications Personal Relationships Psychology Social Psychology Social Research Web Studies online communication mediated communication uses and gratifications theory motives gratifications sought the Internet love sex romantic relationships online dating perceptions attitudes stereotypes survey methods facebook college students

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