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The effect of HRM activities of sales service business on CRM ¢w based on the examples of medical and health sales businessChen, Yi-Ming 10 June 2003 (has links)
Abstract
The competitive market in 21 century is full of uncertainty. The needs of customers change fast as time, location, age, and feelings. Customers lead market. Successful business in uncertain environment must respect, understand, satisfy, and master customers. Only when business do well in CRM, and then customers can shop goods again. And public praise not only reduce the cost of marketing to open up new customers but also gain sales and profits.
The culture of customer-oriented is the premise of CRM. Understand customers¡¦ needs, meet them, provide good service and process, make sure the safety convenience of deals. Because customers are satisfied and have high loyalty, it can produce the beneficial result of CRM. Building HR effective management is from the business culture of customer-oriented in competitive age. And HRD is more important than assets.
Information resource has become a part of life for people. Business managers should consider how to use information resource and technology ability well. Let these tools help employees provide better services to customers. By doing this we can increase sales profits, raise customer loyalty, and reduce business cost.
The results of research are as follows¡G
1.HRM activities and the beneficial result of CRM have significant relation.
2.To HRM activities and the beneficial result of CRM, some parts of COC are mediators.
3.HRM activities and the culture establishing of customer-oriented have significant relation.
4.Technology skills¡Bculture of customer-oriented and CRM have moderator situation.
5.Information resource¡Bculture of customer-oriented and the beneficial result of CRM have moderator situation.
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Three-dimensional virtual environment for spatial developmentBateman, Kathleen Suzanne 17 February 2005 (has links)
The purpose of this project is to design a computer program to help children
understand a strategy for changing vantage points within an imagined space and gain
knowledge of how spatial transformations work. The developed software, called
Viewpoints, presents a virtual three-dimensional environment to be explored and
modified by the user. Object and camera manipulations are illustrated through
animation. Furthermore, the program was designed to have an intuitive interface and be
easy to access. This should allow the softwares target audience of children to focus on
the spatial orientation and spatial visualization aspects. A small study evaluated the
software in terms of content, instructional design, technical quality, student use, and
instructor use. The study provided valuable feedback on how to improve Viewpoints in
the future. Information gathered suggests the issue of speed should be addressed and
supplemental materials should be added.
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The factors to affect the performance of relationship marketing : by S company's B2B transaction exampleWang, Chia-yun 18 August 2009 (has links)
In recent years, many companies face extreme competition in this business. They also recognize one thing that it is very important for them to manage and maintain the existing customers. Companies should think how to make their customers satisfied, and make the customers like to keep long-term relationship with them. It is the so called ¡§relationship marketing¡¨.
The purpose of this study is to discuss what factors will affect the degree of relationship orientation of a company in the B2B setting. Through the case study of the S company and its major customer and supplier, we have found that social and structure bonds let the S company keep relationships with its major customer and supplier in ten years. Environmental uncertainty and dependence among companies are the two reasons that make the S company high relationship-orientated. Finally, relationship marketing brings customer satisfaction, customer loyalty, and financial performance for the S company, but no negative effect is found in this case study.
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Understanding Transgenerational Entrepreneurship in Family Firms : Relationships between social capital and the entrepreneurial orientation dimensions innovativeness and proactivenessLora, Jimena, Boers, Nina January 2009 (has links)
No description available.
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Business Dynamics and Innovation in the Home Video Game IndustryHabbari, Samia, Hidalgo Arreola, Alfredo, Georgieva Petrova, Antoniya January 2010 (has links)
<p>The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. This thesis contributes to fill the gap in the academic literature. The choice of the home video game industry has been done, due to its fast growing economic nature and the rapid changes that can be noticed, especially for the last decade. A qualitative research method with secondary qualitative and quantitative data and primary qualitative data through interviews has been used for this thesis. The home video game industry is highly driven by technological product innovations. Incremental innovations do not affect in a significant way the dynamics within the industry. Radical innovations create a competitive advantage through differentiation and they increase market share for the company which followed this strategy. Disruptive innovations open new markets, change the business environment for every firm and generate a shift in consumer preferences. Hence, the company which implements a disruptive innovation gains extensive market share. Innovations are possible due to the strategic orientation a company aims to pursue. If a company pursues a high market orientation and a low inno-vation orientation it manufactures an upgraded product to keep customers satisfied. When the firm pursues a high market and innovation orientation, the final product includes cha-racteristics that the customers desire. While at the same time the product created offers services and features hard to be matched by the competition. Finally, if a firm pursues a high innovation orientation and a low market orientation strategy, it creates an easier and more convenient alternative on the existing products while being cheaper. At the same time this strategic orientation disregards the established customers' desires.The purpose of this thesis is to present and analyze the innovations in the home video game industry and their impact on the competitive strategies of the companies in the indus-try. The existing literature about business cycles and business dynamics is scarce from busi-ness administrative perspective. This thesis contributes to fill the gap in the academic litera-ture. The choice of the home video game industry has been done, due to its fast growing economic nature and the rapid changes that can be noticed, especially for the last decade. A qualitative research method with secondary qualitative and quantitative data and primary qualitative data through interviews has been used for this thesis.The home video game industry is highly driven by technological product innovations. Incremental innovations do not affect in a significant way the dynamics within the industry. Radical innovations create a competitive advantage through differentiation and they increase market share for the company which followed this strategy. Disruptive innovations open new markets, change the business environment for every firm and generate a shift in consumer preferences. Hence, the company which implements a disruptive innovation gains extensive market share. Innovations are possible due to the strategic orientation a company aims to pursue. If a company pursues a high market orientation and a low inno-vation orientation it manufactures an upgraded product to keep customers satisfied. When the firm pursues a high market and innovation orientation, the final product includes cha-racteristics that the customers desire. While at the same time the product created offers services and features hard to be matched by the competition. Finally, if a firm pursues a high innovation orientation and a low market orientation strategy, it creates an easier and more convenient alternative on the existing products while being cheaper. At the same time this strategic orientation disregards the established customers' desires.</p>
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Leadership affection in a process oriented organisation : A case study within VägverketWengbrand Claesson, Johan, Nilsson, Berndt January 2006 (has links)
<p>Background: Focus on processes within organisations emerged during the nineteen ninetees and has since then become the most dominant management method. The main aim and positive features of process orientation is the customer focus and increased flexibility/efficiency. There is not much academic research conducted to leadership combined with processorientation. With this thesis we will minor that gap. The change into a process oriented approach makes a drastic change and the leadership could be a key factor or problem when implementing it.</p><p>Purpose with the thesis: The purpose of this thesis is to increase the understanding of how leadership is affected, on a top managerial level, as a result of implementing a process oriented approach.</p><p>Method: In this thesis we have used a qualitative method and a hermeneutic approach to increase the understanding of how the leadership is affected of process orientation. We have made a case study on the Swedish Road Administration, Vägverket who has done a process orientation. We have made six interviews with topmanagers at their headoffice.</p><p>Conclusion: We have come up with a model that states that a leader within a process oriented organisation can be compared with a tour guide. The model is based on our five key findings of how leadership is affected by changing into process orientation. These are: lead change, achieve aims, increase teamwork, increase communication and increase holistic view. These characteristics applies on a leader when changing into a process oriented organisation.</p> / <p>Bakgrund: Fokus på processer inom organisationer började under 1990-talet och har sedan dess varit den dominerande ledarskapsmetoden. Det främsta målet och fördelarna med processorienteringen är kundfokuseringen samt ökad flexibilitet och effektivitet. Det finns inte mycket forskning beträffande ledarskap kombinerat med processorientering. Med denna uppsats vill vi bidra med en undersökning. Förändringen till ett processorienterat synsätt innebär en drastisk förändring och ledarskapet har en nyckelroll i samband med implementeringen.</p><p>Syfte med uppsatsen: Syftet med denna uppsats är att öka förståelsen för hur ledarskapet påverkas, på högsta chefsnivån, med anledning av implementeringen av ett processorienterat synsätt.</p><p>Metod: I denna uppsats har vi använt en kvalitativ metod och ett hermeneutiskt tillvägagångssätt för att öka förståelsen av hur ledarskapet påverkas av processorientering. Vi har genomfört en fallstudie av Vägverket som genomfört en processorientering och intervjuat sex chefer på deras huvudkontor.</p><p>Slutsats: Vi har tagit fram en modell som säger att en ledare inom en processorienterad organisation kan jämföras med en turguide. Modellen är baserad på våra fem viktigaste områden om hur ledarskap påverkas vid en förändring till ett processorienterat synsätt. Dessa är : att leda förändring, uppnå mål, ökad teamwork, ökad kommunikation och ökad helhetssyn. Detta kännetecknar en ledare när man förändrar till en processorienterad organisation.</p>
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Gender differences in young peoples value preferences / Gender differences in young peoples value preferencesSabic, Norbert January 2007 (has links)
<p>The main aim of this work is to discover gender differences in value orientation of today's youth, and to analyze developmental changes and ethnicity in terms of the same. The research is based on the assumption that a person’s gender identity influences his or her value orientation, thus gender stereotypes are adopted also on the level of what is preferred by the individual, or seen as important in life.</p><p>In the research participated 118 young people from the Gymnasium in Subotica. The data about gender identity and value orientation was collected by a questionnaire, which was created in favour of this research. In the first part the questionnaire offered a list of gender related traits in order to define the participant’s gender identity. The second part was a list of opposite values, which was adopted from Jensen’s research.</p><p>The results confirm the general findings of Jensen and reveal that there is significant gender effect present in adolescent’s value orientation in case of eight opposite values. It also highlights that age difference between the participants doesn’t contribute significantly to a higher or lower visible gender difference in value orientation, but conversely it shows that ethnic difference is an important factor in it.</p>
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The influence of gender and professional orientation of the elementary principal on school culture and student successHill, Teresa L. January 2000 (has links)
Thesis (Ed. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves 110-120). Also available on the Internet.
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The gods of the directions in Ancient India : origin and early development in art and literature, until c. 1000 A.D. /Wessels-Mevissen, Corinna. January 2001 (has links)
Texte remanié de: Ph.D.. Titre de soutenance : The formation and early development of the brahmanical group of directional guardian deities in Indian art, until c. 1000 A.D. / Bibliogr. p. 117-127. Index.
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The influence of sexual orientation, and gender on body dissatisfaction, self-esteem, collective self-esteem, and eating disorders symptons /Stout, M. Lisa, January 2000 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2000. / Typescript. Vita. Includes bibliographical references (leaves 80-87). Also available on the Internet.
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